The Nonverbal Advantage: Secrets And Science of Body Language At Work, By Carol Kinsey Goman, Ph.D

Posted by Dan Janal | May 22nd, 2008

Question: Who is the intended audience?
Answer: This book is for the busy professional who wants to accelerate his or her success. For America’s 2.3 million executives, 4.3 million salespeople, 6.8 million waiters, 735,000 lawyers, 567,000 doctors, 212,000 coaches, 842,000 police officers, 3.8 million teachers, 1.0 million security guards - and everyone else who deals with the public, makes presentations, negotiates with or manages people - success is tightly linked to nonverbal communication. And yet, most business professionals haven’t had any training in reading the body language of others or in using their own body language effectively. These are the people who could use the nonverbal advantage!

Q: What is the book about?
A: Drawing from the latest discoveries in evolutionary psychology, neurobiology, medicine, sociology, criminology, anthropology, and communication studies - plus the author’s 25 years of practical experience using nonverbal behavior in her work as a therapist, management consultant, executive coach and keynote speaker, The Nonverbal Advantage is a skill-building tool, tailored for busy professionals by delivering comprehensive content in an easily accessible format. While many sources for nonverbal communication (including Web sites and research articles) are filled with esoteric jargon and lengthy scientific references, this book is based on the latest research, filled with anecdotes and practical information, illustrated with photos, cartoons and drawings - and handled with a light touch.

Q: Why are you the best person to write this book?
A: Carol Kinsey Goman, Ph.D. is one of the top female business speakers on the circuit today. As an executive coach, she has helped dozens of leaders learn how to build positive business relationships and project confidence, credibility, and inclusion. She brings all this practical experience to the reader.

Q: How is this book different from other books on this topic?
A: Although several books have been written about body language, there are only a few that focus on body language in a business setting, none that present the material in a condensed, yet content rich format, and none (except for mine) that is written by a professional business communicator.

Q: Is there anything else we should know about this book?
A: It’s gotten great reviews!

More Loyal Customers: 21 Real World Lessons To Keep Your Customers Coming Back, By Kevin Stirtz

Posted by Dan Janal | May 21st, 2008

Question: Who is the intended audience?
Answer: Anyone who wants more repeat business and more referrals can benefit from this book. Whether you’re a company owner, manager or a customer-facing employee, there is something useful in this book for you.

Q: What is the book about?
A: This book is full of practical things you can do to improve customer service so your customers will come back. It has hands-on tips and tools as well as strategic ideas and concept to improve service to your customers. This book helps you discover what your customers want and how to give it to them.

Q: Why are you the best person to write this book?
A: I have developed a 3 step system that helps organizations increase customer loyalty by improving customer service. It’s based on making changes that are tactical, strategic and cultural. These changes help your organization move to a higher and more permanent level of service. This book contains many tools and ideas from this system, which is why it’s so useful.

Q: How is this book different from other books on this topic?
A: This book contains both concepts to help you plan and tactics you can put to work right away. It’s useful for both leaders and customer-facing employees. And it’s simple, direct and to the point.

Q: Is there anything else we should know about this book?
A: It’s full of useful and actionable ideas yet it’s a fast read so you don’t waste anytime getting to the good stuff.