Andrea Nierenberg: Million Dollar Networking-The Sure Guide to Find, Grow and Keep Your Business

Question: Who is the market for this book?
Answer: Business audience–sales and marketing executives

Q: What is the book about?
A: If you’re looking for a comprehensive ‘how-to’ guide on networking, look no further. This book focuses on techniques for finding (meeting people), growing (building on your strengths) and keeping (maintaining your hard-earned relationships). In addition, it’s interactive. It includes short exercises so you can quickly process what you’re reading and prepare to implement some of the techniques.

• Apply universal rules of effective networking in any situation >
• Establish solid business connections step-by-step Network comfortably with different personality types-special section on the Introvert’s advantage
• Give away referrals and information that will boost your networking profile

Q: Why are you the best person to write this book?
A: My 2nd book on Networking skills and have spoken and consulted on this topic for 15 years in 30 countries and throughout the US in financial, advertising and marketing organizations.

Q: How is this book different from competitors?
A: This book focuses on the practical how to and each easy to read chapter has the action steps, why and how and then an interactive exercise to put into action immediately.

Q: Is there anything else we should know about this book?
A: This book breaks down the ‘mystery of networking’-realizing that it is a misunderstood word or label and focuses on the ‘giving’ first to build and develop solid business relationships.

Value Forward Selling - How To Sell Management and Become a Peer In The Boardoom; Instead of a Vendor Waiting In The Hallway

Question: Who is the intended audience?
Answer: CEO, Vice Presidents of Sales, Vice Presidents of Marketing, Salespeople

Q: What is the book about (3-4 sentences)?
A: How to cold call, give executive briefings, use storytelling as a communication selling tool, create sales value proposition brands and implement strategic and tactical action steps to create three dimensional value that helps you put your business value in front of you to sell management as a business peer.

Q: Why are you the best person to write this book?

• Publish the world’s largest sales and marketing newsletter - BDM News
• Have trained over 30,000 salespeople
• Have started two other companies

Q: How is this book different from other books on this topic?
A: Most other books in this category are theory and fluff and do not give specific actions steps and communication words to use.

Q: Is there anything else we should know about this book?
A: Yes - it complement is coming out in September called Value Forward Marketing - How To Be a Thought Leader and Turn Prospects into Customers.