Archive for August, 2007

“Managing Leadership” by Jim Stroup

Posted by Dan Janal, Your Fearless PR LEADER | August 29th, 2007

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Question: Who is the audience for this book?
Answer: Managers, directors, executives, and students of management.

Q: What is the book about?
A: “Managing Leadership” is an essential guide to help managers, executives, boards, and owners understand that leadership is really an organizational – not an individual – characteristic; it is their job to manage – not express – it.

Q: Why are you the best person to write this book?
A: I have been practicing, studying, and teaching organizational leadership for over 3 decades in civilian, governmental, and military
organizations around the world. I have seen organizational leadership at work from all sides in all kinds of organizations; I know what it is, how it works – and how to manage it.

Q: How is this book different from other books on this topic?
A: “Managing Leadership” is the first book to explain leadership in organizations as arising naturally and irresistably from the organizations, themselves, and not from the putative “leaders” at the top. In fact, the efforts of these individuals to represent themselves as the sole, or at least the primary, source of leadership in their organizations at the best reduces the power and force of the leadership actually present – and at the worst generates headline-grabbing catastrophe. “Managing Leadership” explains why this happens, what leadership really is and how it works, and, most importantly, how to manage – not express – it.

Q: Is there anything else we should know about this book?
A: “Managing Leadership” is an award winning book that has garnered wide critical acclaim, and has been referred to as “perhaps the most intelligent work on the subject in recent years.” Visit the author’s blog at http://www.managingleadership.com/blog to learn more.

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Cholesterol Down: Ten simple steps to lower your cholesterol in four weeks—without prescription drugs

Posted by Dan Janal, Your Fearless PR LEADER | August 10th, 2007

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Cholesterol Down: Ten simple steps to lower your cholesterol in four weeks—without prescription drugs (Random House/Crown Publishing, December, 2006) by Janet Bond Brill, Ph.D., R.D., LDN, one of the country’s leading nutrition, diet, health and fitness experts.

Question: Who is the intended audience?
Answer: All Americans are at risk for heart attacks and stroke, so everyone, young and old, should be eating heart-healthy foods and exercising. My Cholesterol Down Plan was written like a “diet” book. If you follow the plan, you will see results in 4 weeks, namely, your LDL cholesterol will decrease significantly.

There are 3 main groups of people who will benefit the most from following the Cholesterol Down Plan:

1. Those otherwise healthy Americans with high LDL cholesterol that are unwilling to begin taking prescription cholesterol-lowering medication (for a lifetime) to treat their high cholesterol.

2. Those individuals with high LDL cholesterol that have tried taking physician-prescribed statin medication but simply can not tolerate the side effects.

3. Those individuals already taking prescription cholesterol-lowering medication that have not reached their LDL goal and are concerned about increasing the dosage (the risk of significant side effects increases at higher dosages). Combining my Cholesterol Down Plan with prescription medication will boost statin success.

Q: What is the book about?
A: I am a professional nutritionist and exercise physiologist specializing in cardiovascular disease prevention, health and fitness. I began to notice a pattern of anecdotal reports among my patients. Many had high cholesterol and were either unwilling to begin taking a “lifetime” medication or else had tried various statin cholesterol-lowering medications and were unable to tolerate the debilitating side effects. I was repeatedly asked if there was a “natural” alternative to lowering “bad” cholesterol. On a different note, however, what really peaked my interest in “natural combination therapy” is more of a personal story. My own father had his first heart attack at age 45 (a major risk factor for me). He died of a heart attack several years later. Naturally I became concerned when a couple of years ago my own “bad” cholesterol reading was abnormally high (which was shocking news to me as I am a marathon runner who has been a semi-vegetarian for decades). At this same time, there happened to be some new cutting edge scientific research that involved combining several foods (all scientifically proven to lower cholesterol individually) together on a daily basis. The combination of the foods magnifies the cholesterol-lowering effect such that it equates with the cholesterol-lowering effect of statin medication, only without the side effects! I formulated my own plan using 10 steps in conjunction with a Mediterranean-style of eating. The LDL-lowering results were simply miraculous both in myself and with my patients. I decided to write the book to help others benefit from my Cholesterol Down Plan and hopefully to help people prevent cardiovascular disease, the leading cause of death in men and women in this country and the Western world.

Q: Why are you the best person to write this book?
A: I am an expert in the field of cardiovascular disease prevention and I have tried and tested this diet and exercise plan on myself and my patients and it works! What’s more, it is meticulously researched and based on sound scientific information…a rarity among the plethora of diet books on the market.

Q: How is this book different from other books on this topic?

A: *Based on the new cutting edge science of natural combination therapy.

  1. Written by a true expert in the field of diet, nutrition and health.
  2. Written in the form of a “diet book,” follow the program and you will have measurable results in just 4 weeks.
  3. Includes tools to help you stay on track: a daily checklist, 2 weeks of sample menus (including eating out at popular restaurants), and over 100 delicious Mediterranean-inspired healthy recipes that taste great and are easy to make.
  4. Other books on cholesterol and health are filled with boring information that overloads readers with dry, technical information. Cholesterol Down is a simple, well-written and easy-to-follow plan that really works!

Q: Is there anything else we should know about this book?
A: People need to become aware of the powerful effect that simple foods and light exercise can have on preventing disease. We should all heed the wise words of Hippocrates, the father of modern medicine (460-377 BC), “Let food be thy medicine and let thy medicine be thy food.”

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Glorious One-Pot Meals: A new quick & healthy approach to Dutch oven cooking

Posted by Dan Janal, Your Fearless PR LEADER | August 9th, 2007

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Elizabeth Yarnell: Glorious One-Pot Meals: A new quick & healthy approach to Dutch oven cooking

Question: Who is the intended audience?
Answer: This book is loved by busy parents, empty nesters and seniors, health-conscious eaters and one-pot meal lovers. It’s also a perfect gift for newlyweds as the recipes easily go from 2 to 6 or more eaters with just a few simple adjustments.

Q: What is the book about?
A: An introduction to a new, patented method of layering whole foods into a Dutch oven to create nutritious and delicious one-pot meals in about 20
minutes. It’s a perfect last-minute dinnertime solution where the ingredients maintain their integrity enough to be served separately. Not crock pot stews, casseroles, stir fries, or skillet meals, Glorious One-Pot Meals offer a whole new way of thinking about dinner.

Q: Why are you the best person to write this book?
A: I invented this cooking technique after I was diagnosed with multiple sclerosis and was looking for a way to eat healthily without a lot of effort. I hold the US and Canadian patents, so no one else can publish recipes that use this technique.

Q: How is this book different from other books on this topic?
A: Other one-pot meal cookbooks offer recipes based on the same old familiar types of single-dish dinners, and usually call for a side salad, pasta prepared according to package directions, or even a loaf of bread. Glorious One-Pot Meals are a complete and balanced mealtime solution: each recipe
includes a healthy portion of protein, carbs and an assortment of veggies. This technique even accepts ingredients that are frozen solid and it won’t change your cooking time!

Q: Is there anything else we should know about this book?
A: This is a great choice for people interested in managing or preventing a chronic disease such as Multiple Sclerosis, heart disease, cancer, diabetes, arthritis, etc. It makes it easy to change your diet and live a healthier whole foods-based lifestyle without any deprivation or starvation. It’s effortless eating for healthier bodies.

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HOME TEAM ADVANTAGE: The Critical Role of Mothers in Youth Sports

Posted by Dan Janal, Your Fearless PR LEADER | August 7th, 2007

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Brooke De Lench: HOME TEAM ADVANTAGE: The Critical Role of Mothers in Youth Sports (HarperCollins 2006)

Question: Who is the intended audience?
Answer: As many professionals state; “It should be required reading for parents, pediatricians, coaches and staff.”

Q: What is the book about?
A: HOME TEAM ADVANTAGE provides constructive, practical and forward-thinking advice to help mothers not only understand the current youth sports culture but the critical role they can play in balancing the hard-wired competitive instincts of many of the fathers and men running youth sports with a nurturing and cooperative spirit that is second-nature to women. The book arms mothers with the tools and the confidence they need to make their children’s sports experience and that of the entire family, safer, saner, less stressful and more balanced by restoring mothers to their natural role as nurturers and guardians of children at play, a role that was lost when youth sports became big business, ultra-organized and dominated by individuals focused only on competition and feeding their own egos.

Q: Why are you the best person to write this book?
A: Packed with stories from my own experiences deep in the youth sports trenches, as a mother, coach, and Editor-In-Chief of MomsTeam, the leading source of information on the Internet about youth sports parenting, and drawing on the latest research from sports safety experts, child psychologists, and social scientists, Home Team Advantage provides the deep wisdom and seasoned advice of a veteran sports mother and youth sports expert.

Q: How is this book different from other books on this topic?
A: I am a youth sports expert unlike all of the youth sports parenting books which are written by successful male ex-professional athletes or by journalists peering into the culture of youth sports. I am able to write about exclusion from sports from the heart and Home Team Advantage is the only youth sports book to tackle physical, sexual and emotional abuse and catastrophic sports injury and death.

Q: Why were you compelled to write a book with tough messages such as urging women to become involved at the coaching and administration levels of youth sports?
A: I am convinced that the solution to the youth sports crisis is not to ask parents to sign a code of conduct but to challenge the status quo in a new and different way: By creating a balance in youth sports between the values and attitudes of men and women and in the process restoring mothers to their natural role as guardians of children at play.

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