Cool Book Of The Day

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Ted Demopoulos: What No One Ever Tells You About Blogging and Podcasting

Question: Who is the intended audience?
Answer: People who want to turbocharge their business with new media like podcasts and blogs

Q: What is the book about?
A: 101 people’s insights into how to use blogs and podcasts to boost our business and profits, including such legends as Dan Janal, Guy Kawasaki, Tom Antion, and Seth Godin.

Q: Why are you the best person to write this book?
A: Blogging has enormously helped my business, including selling speeches, books, and consulting, and even getting me book contracts with major publishers. I’ve helped many others increase their success though blogging and podcasting, through my books, talsk, and mentoring program. I’m also Dan Janal’s Blogmeister, although he needed very little help as he’s a natural!

Q: How is this book different from other books on this topic?
A: The online world is changing so rapidly that no one knows it all, but 101 successful people’s insights can teach you a lot! I interviewed over 400 people, and included the best of the best.

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Andrew Dornenburg and Karen Page: WHAT TO DRINK WITH WHAT YOU EAT:The Definitive Guide to Pairing Food with Wine, Beer, Spirits, Coffee, Tea — Even Water — Based on Expert Advice from America’s Best Sommeliers

Question: Who is the intended audience?
Answer: Anyone who eats — and wants to know the perfect beverage to elevate their meal from ordinary to extraordinary.

Q: What is the book about?
A: WHAT TO DRINK WITH WHAT YOU EAT is based on the collective wisdom of experts at dozens of America’s best restaurants, including Alinea, Babbo, Bern’s, Blue Hill, Chanterelle, Daniel, Emeril’s, The French Laundry, Frontera Grill, The Inn at Little Washington, Jean Georges, Masa’s, The Modern, Per Se, Rubicon, Tru and Valentino.

You’ll find authoritative recommendations for stocking your cellar and kitchen with must-have beverages, from wines to waters. You’ll also learn what to drink with everything from French toast to Chinese food, and what to eat with everything from Pinot Noir to green tea, to create mouthwatering matches. Follow the authors’ three simple “Rules to Remember” when making a match — or just dive into the wide-ranging listings in chapters 5 and 6. Exceptional in its depth and scope, the book features more than 1500 entries to guide every imaginable pairing of food and drink.

Q: Why are you the best person to write this book?
A: The “incisive, hip writing team” (Publishers Weekly) of Andrew Dornenburg and Karen Page — who each hold sommelier certificates, and previously won the James Beard Book Award for their first book BECOMING A CHEF — distills history, geography, science, expert technique, and original insight to create a remarkably user-friendly and engaging reference sure to become an instant classic essential to every connoisseur’s bookshelf.

Q: How is this book different from other books on this topic?
A: It’s the first book on pairing food and drink that doesn’t oversimplify, and yet doesn’t require advanced wine knowledge to be able to use. You can read the introductory chapters for theory and techniques on how to come up with the ideal pairing, or you can simply go to the tables in the book to look up your favorite food (e.g. aioli, bacon, more than 100 different cheeses, Filet-o-Fish sandwich, Pad Thai, etc.) and find suggestions for the ideal beverage to accompany it, or look up your favorite beverage (e.g. ale, Barolo, coffee, green tea, Zinfandel, etc.) and discover what types of foods will best accompany them. Think of it as your own portable sommelier — it’s as easy to use as a thesaurus.

Q: Is there anything else we should know about this book?
A: It’s truly one of a kind. It was the first book on beverages and the first non-cookbook ever to win the coveted IACP “Cookbook of the Year” Award, beating out nearly 500 other books from around the world to win the title in April 2007. It also won the Georges Duboeuf “Wine Book of the Year” Award.

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Mitchell Gooze: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage

Question: Who is the target market for this book?
Answer: CEOs, CMOs, CSOs, Marketing managers or businesses $25M-$huge

Q: What is this book about?
A: The application of business process improvement methods to the demand-side (marketing/sales) of a business. All other business activities have successfully applied process management to get better results. Marketing/Sales is still run by gut feel and “seat of the pants” methods. This has to change and this book shows you how.Q: Why are you the best person to write this book? A: We have been working on this idea since 1998. We are the thought leader in this area. We know more about how to do this than anyone else.

Q: How does this book differ from competitors?
A: There are not yet any other books on this subject because a comprehensive process model for marketing/sales is necessary to solve the problem. We developed one. We also identified that marketing/sales can be managed as a manufacturing process (to produce loyal, profitable customers) and therefore proven process methods from other areas of business can be deployed in marketing/sales directly.

Q: Is there anything else we should know about this book?
A: This is a leading edge book on the application of proven process management methods (Lean thinking, 6-Sigma, etc) to marketing/sales. In the last two years, companies have begun to look seriously at how to do this.

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Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

Question: Who is the intended audience?
Answer:

• Small and mid-sized business owners
• Business development staff
• Entrepreneurs responsible for marketing their own businesses
• Professional service providers (i.e. doctors, lawyers)
• Independent sales reps (e.g. insurance agents)
• Marketing staff members
• Sales personnel
• Advertising agencies
• Students

Q: What is the book about?
A: A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.

In Stand Out from the Crowd, I offer entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, I highlight the best ways to build a reputation and make a lasting impression.

Readers in turn will learn how to:

• Ensure their customers notice – and remember – their business.
• Create power-packed visual elements, such as logos, colors, and images.
• Make sure their corporate identity is used consistently.
• Craft a selling proposition that moves customers to buy.

Q: Why are you the best person to write this book?
A: I wrote my book because it seems like every month I run into business leaders who need marketing advice, but can’t afford it. So, I decided one way I could help them was to write a book that was heavy on information, but light on their wallets.

My background is pretty much all in marketing. For over twenty years now, I’ve worked to help market products, services and businesses. After I got an MBA in Marketing from Northwestern’s Kellogg Graduate School of Management in the 80’s, I worked for marketing powerhouses like General Mills, Novartis and Select Comfort. I went as far as I could on that track, then I launched my own business, Emerge Marketing in 1994. Emerge offers strategic marketing consulting to growing companies between $1 million and $50 million in sales.

Ever since I started my business I’ve sought to educate business leaders about strategic marketing and what it can do for their businesses. To help with this effort in 2004, I started publishing a free e-newsletter called Marketing Tips & Tools. Readers can sign up for a free copy here.

The title of the book, Stand Out from the Crowd actually comes from my clients. Many said what they really needed was a set of marketing tools to help their company stand out from the crowd. After hearing this for the 100th time, I realized my book’s title should capture this image.

Q: How is this book different from other books on this topic?
A: I’ve read many, many marketing books, and only a few of them really deliver the goods. Too many fall short of offering practical, use-it-today advice about building a company’s brand. Either they 1) tell you what to do, but don’t show you how or 2) they cover topics and examples that are irrelevant to other businesses.

I call these Twinkie books; you know like a Hostess Twinkie®. Looks good on the outside, but not much substance on the inside.

That’s why I packed my book full of checklists, quizzes and tools that a marketing leader can start using today.

People these days just don’t have time to read a whole book and then realize it sucks.

Q: Is there anything else we should know about this book?
A: Yeah there are lots of small business marketing books out there, but how many of them deal with strategic issues like how to target the right customers, how to successfully implement marketing projects, how to write your own marketing plan and ways to effectively brand your business. Mine does.

I saw some recent statistics from the National Federation of Independent Businesses that said over 50% of small business owners launch their businesses without marketing or sales experience. And I realized that few people start a business because they love marketing, but without it your survival is at stake.

So I wrote Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity as a small business marketing book that was practical, down-to-earth and easy-to-understand. Sort of a marketing guide for the journey.