Archive for October, 2007

The Confident Speaker: Beat Your Nerves and Communicate at Your Best in Any Situation, by Harrison Monarth and Larina Kase

Posted by Dan Janal, Your Fearless PR LEADER | October 15th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: The Confident Speaker is for those who experience public speaking anxiety and want to present themselves as more self-assured, poised, and charismatic.

Q: What is the book about?
A: This book is about opening up doors and opportunities by communicating with confidence. Speaking anxiety is addressed in all situations, from formal presentations in front of large audiences, to cocktail parties, to introducing yourself at meetings. Readers will no longer be held back by the fear of public speaking and will be confident to pursue all of their personal and professional goals.

Q: Why are you the best person to write this book?
A: I (Larina Kase) paired up with executive speech coach to CEOs and politicians, Harrison Monarth, on this book. I’m a licensed psychologist specializing in performance anxiety. A few years ago I was on clinical faculty at The Center for the Treatment and Study of Anxiety at The University of Pennsylvania and I learned cutting edge treatments for speaking anxiety, which I was eager to share in this book. Harrison brings his expertise in how to create and deliver powerful presentations. The whole is definitely greater than the sum of the parts and our combined backgrounds give readers everything they need to communicate with confidence.

Q: How is this book different from other books on this topic?
A: First, as I mentioned above, The Confident Speaker addresses both how to overcome public speaking anxiety and how to develop the presentation skills of top professional speakers.

Second, the research which this book is based on shows several fascinating findings which are not addressed in any other public speaking book. For example, recent research shows that the way that you focus your attention while preparing for your speech and delivering it (or while in conversations) is a key factor in whether or not you are self-conscious and nervous.

Third, The Confident Speaker gives specific action steps and coaching points for people to use in the real world, so it is like having your own personal coach.

Q: Is there anything else we should know about this book?
A: Anyone can overcome public speaking anxiety. Using the strategies in this book I’ve helped hundreds of people, even those with severe performance anxiety, to become wonderful presenters. Reading a book will not make you a confident speaker, but reading it and putting it into practice absolutely will.

Stop Procrastinating Now – Five Radical Procrastination Strategies To Set You Free, by Kerul Kassel

Posted by Dan Janal, Your Fearless PR LEADER | October 12th, 2007

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Question: Who is the intended audience?
Answer: Readers who are willing to invest in their own self-development and personal and professional improvement.

Q: What is the book about?
A: The usual will power and discipline strategies people use to overcome procrastination aren’t sustainable; we try them and then beat ourselves up for not making a complete and permanent change. But there’s another set of strategies – for example: You need to drop your goals… right now and get lots more of the right things done. Learn what the heck a hit man has to do with following through, how to stop taking yes for an answer, and how being “normal” is crushing you… and what to do about it.

Q: Why are you the best person to write this book?
A: I’ve helped hundreds of people who have been putting off tasks, goals, and dreams, to achieve them. I’m the author of another book on procrastinaton: Productive Procrastination (Echelon Press, 2007) – and consultant and coach to individuals and organizations, with multiple credentials in my field. I specialize in improving performance and productivity, following through with goals and objectives (the other side of which is procrastination), work/life balance, time and resources mastery, and sustaining effort through challenges. I have internationally recognized programs on time management, getting balanced and organized, saying no, and getting things done. My clients are executives, small business owners, professionals, and corporate organizations like NASA, Sony, Hilton, and Volvo. I was recently quote in TIME magazine as a procrastination “nichepert”.

Q: How is this book different from other books on this topic?
A: Ending Procrastination is much easier than you think…and you’ll be surprised at how you do it! That’s what’s completely different about the system this book is going to teach you. It’s not called radical for nothing! More of what’s in the book:

  • The “secret pain” of people who do things immediately – and why you as a procrastinator are better off and much closer to getting things done than you think.
  • The story of Jo – whose procrastinating “diversion” from her goals got her exactly what she wanted … and how you can do the same.
  • The difference between “want to” and “have to” projects – and how to focus on the right type.

Q: Is there anything else we should know about this book?
A: How many procrastinators does it take to finish a long book on procrastination? None – they’ll finish it next week. That’s why this book is short and sweet, a breezy and entertaining read, printed in easy-to-read font, and will prompt new insights and perspectives on procrastination.

Fun Works, by Leslie Yerkes

Posted by Dan Janal, Your Fearless PR LEADER | October 11th, 2007

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Question: Who is the intended audience?
Answer: Anybody who works for a living. Its stories support practical principles that can be utilized by managers and their teams and all employees.

Q: What is the book about?
A: Fun Works is about leveraging the “soft science” of organizational development to support and reinforce positive, inspired performance. The book’s powerful perspective concerns the connection between happy, empowered employees, and the cogent and vital principles that underlie how it is successful companies create enthusiastic, passionate, and energized workplaces. The second edition of Fun Works, Creating Places Where People Love to Work, revisits eleven case studies five years after the original research to find that they all have continued to prosper and advance the cause of fun at work. Many of these companies simply out-perform their competition and, nowadays, their high performance cultures exemplify what other companies can do to be more competitive.

Q: Why are you the best person to write this book?
A: I don’t think of myself as the best person to write this book. I’m part of a wide spectrum of people who are researching, theorizing, and developing practical methods for the sake of developing innovative, high performance workplaces. This said, I’m the only one who could write this particular book! I’m passionate about the nature of successful companies and have been investigating the relationship between business success and what I term, ‘bringing the whole person to work and the Fun-Work Fusion,’ ever since I noted, in my consulting, how unhappy and (often) conflict-filled workplaces are immensely counter-productive to achievement and success. This is a book about what I’ve learned and what I understand may help companies be more successful. I’ve revamped what already was the most practical and accessible book on this important topic.

Q: How is this book different from other books on this topic?
A: This second edition represents a deepening and evolution of my research and findings. It struck me that the original emphasis on a variety of positive principles and practices coheres into a soft and human science of workplace development. I’ve centered the revision around the idea that real organizational synergy requires just as much attention to the soft science as it does to the ‘hard,’ usually quantitative, conventions of management science. Fun Works, Creating Places Where People Love to Work, is different because it both tightly argues for its research findings while, at the same time, it provides simple and accessible practices that can be tried out and put to the test in any business. I don’t know of another book that puts it all together in one place like Fun Works does!

Q: Is there anything else we should know about this book?
A: When Fun Works first was released it was among a handful of books about viewing employees as whole persons rather than cogs in a hard science driven machine. The global business space is more competitive today, and the cost of finding and hiring personnel has grown. Some companies will churn through employees at great expense and do so in an unforgiving and uncaring manner. But, because anybody who works would rather wake up and run to work rather than drag themselves out of bed and slink off to an unpleasant workplace, it is my mission to point out what successful companies do to inspire people to love to come to work. The Fun Works page on my web site contains an excerpt, comments, and links to what others have said about the book.

Zero to Zillionaire: 8 Foolproof Steps to Financial Peace of Mind, by Chellie Campbell

Posted by Dan Janal, Your Fearless PR LEADER | October 10th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Working men and women who want to make more money and have more time off for fun!

Q: What is the book about?

A: Zero to Zillionaire is a scale. We are all on that scale somewhere-some of us are drowning near Zero and some of us are riding the crest of the Zillionaire wave. This book will help you understand your place on the scale and how to move up the food chain. You can qualify for Zillionaire status, with wealth in your work, happiness in your home, and a balance between the two.

Q: Why are you the best person to write this book?
A: Having owned a bookkeeping business with 13 employees, I saw first-hand how many people are trapped in money disorders–spending bulimia and income anorexia. I developed the Financial Stress Reduction Workshops and have been teaching the Zillionaire principles since 1990.

Q: How is this book different from other books on this topic?
A: This is not your typical “Don’t buy the latte, get out of debt, save for retirement” book. If you learn how to create work you love that produces a wonderful income, develop assets and residual income, you won’t want to retire, and you can enjoy your money and vacations as you go through life.

Q: Is there anything else we should know about this book?
A: Many wealthy people have no spirit, and a lot of spiritual people are broke. This book helps people live rich – inside and out.