Archive for November, 2007

Peter Can’t Eat Peanuts, By Nadine O’Reilly

Posted by Dan Janal, Your Fearless PR LEADER | November 26th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Children, ages 3-7, who have life-threatening peanut allergies.

Q: What is the book about?
A: A boy named Peter who has been diagnosed with a life-threatening peanut allergy. Like millions of other American children, he learns about his condition and how to self-advocate. Life-saving topics such as using epinephrine, wearing a medical alert bracelet, refraining from sharing food with others, and discussing his condition are addressed throughout beautifully illustrated pages – all in friendly language that won’t scare the reader.

Q: Why are you the best person to write this book?
A: As a school psychologist, I know firsthand how to communicate serious information in non-threatening ways to children. As the mother of a peanut-allergic boy, I have a personal investment in the topic.

Q: How is this book different from other books on this topic?
A: It’s a story with a human central character, aimed at the 3-7 year-old set.

Q: Is there anything else we should know about this book?
A: We are THRILLED to announce that Peter Can’t Eat Peanuts has won the Parent-to-Parent Adding Wisdom Award: Top 20 of 2006; and has just been honored with the Mom’s Choice Award for Best Educational Book of 2006!

The Spiritual Art of Being Organized, by Claire Josefine

Posted by Dan Janal, Your Fearless PR LEADER | November 16th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Women are particularly drawn to this book, especially women with an interest in spirituality. The principles readily complement the wisdom found in practices that run the gamut from Zen Buddhism to the Law of Attraction. It is also an excellent book for people with Attention Deficit Disorder, and for professional organizers.

Q: What is the book about?
A: Being organized is a spiritual process. After all, chaos is conquered as much by awareness, gratitude, and grounding as by a well-labeled filing system.

Organizing can also be fun.

Unlike any other organizing book on the market, The Spiritual Art of Being Organized feeds our hunger for simplicity and connection with equal dollops of humor, poetry, inspiration, personal stories, and practical advice. Structured around 12 basic organizing principles – practical and spiritual – that summarize every organizing tip we’ve ever heard, this book teaches the “why” instead of just the “how” of organizing, teaching us how to easily organize anything, anywhere, anytime.

Q: Why are you the best person to write this book?
A: I am a pioneer in simplicity-based organizing, and am the founder and moderator of the Simple and Sustainable Organizers Yahoo! group. I have taught numerous workshops on simplicity-based organizing (which incorporates the spiritual principles discussed in the book), as well as spoken at churches and bookstores on the topic of the spiritual aspects of organizing.

And, the 12 Basic Principles that provide the foundation for the book are my copyrighted material.

Q: How is this book different from other books on this topic?
A: Most organizing books tell you how to organize various aspects of your life. This book provides the underlying principles that are common to any and all organizing tasks. Also, this book incorporates poetry, humor, and spirituality in a way that no other organizing book does. No other book on organizing has Wendell Berry, Tikkun Olam, Edward Abbey, and Groucho Marx in their index!

Q: Is there anything else we should know about this book?
A: This book changes lives. Because of its spirituality, its quotes and poetry — as well as the “voice” in which it’s written — it reaches people who otherwise are alienated by books on organizing. If you go to the publisher’s web site (www.wintersdaughterpress.com) and click on the Letter from a Reader, you will see an amazing testimonial of how this book gave hope (and practical tools) to a woman recently diagnosed with cancer.

Awaken Your Strongest Self: Break Free of Stress, Inner Conflict, and Self-Sabotage, by Neil A. Fiore

Posted by Dan Janal, Your Fearless PR LEADER | November 15th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Business people interested in Optimal Performance and Effective Self- and Team-Management Tools; anyone interested in replacing negative habits, such as procrastination, with optimal performance techniques; anyone interested in a practical form of Mindfulness that focuses your attention in the moment and connects your limited sense of identity with a larger, stronger, wiser Self

Q: What is the book about?

A: Awaken Your Strongest Self is about putting you, your higher, human brain, and best self in charge of your life. This four step process shows you how to catch the typical, default reactions of your small ego so you can act and speak in ways that are congruent with your human, leadership brain instead of the impulsive survival mechanisms of your lower brains and out-dated coping mechanisms.

It expands your limited identity to include more of your inner consicous and subconscious resources, more of your brain-cell power (right hemisphere of the brain and left working in harmony), and a stronger, connected Self. In stage 4, you are your strongest Self, empowered by a protective role, perspective and voice that guides your life toward superior productivity, goal achievement, and integration around your higher values.

Q: Why are you the best person to write this book?
A: Having survived life-threatening experiences in Vietnam with the 101st Airborne and with a “terminal” cancer diagnosis at the age of 32, I know what it feels like to get a “wake-up call” to what really matters in life. Since then I’ve been studying and interviewing survivors about the qualities gained from a life-threatening wake-up call to discover how to gain similar powers without the risk.

As a psychologist and a trainer of psychologists, I have developed methods for rapid change and Peak/Optimal Performance [see reviews of The Now Habit at www.amazon.com]. I have worked with people who need to perform under pressure–such as passing the State Bar Exam on the tenth try; Med Boards on 6th try– and have a 95% success rate with such clients even though they’ve failed before and only work with me for 3 to 5 sessions.

Boardroom Reports voted me one of their “Top Ten Self-help Gurus.”

Q: How is this book different from other books on this topic?
A: Other books advise and pressure your ego/consicous mind to try harder from its limited perspective and coping style. Awaken puts your higher, integrated Self and human brain in charge without the stress and overwhelm of struggling from a separated part of yourself. This book combines Peak Performance training and skills of athletes and musicians with the Martial Arts, Spiritual Practices, Neuro-Psyhology and Solution-Focused Therapies into a 4-step process that almost anyone can benefit from within 4 weeks.

Q: Is there anything else we should know about this book?
A: Awaken Your Strongest Self will save readers years of psychotherapy bills and years of meditation because its practices lead to the results gained from therapy and meditation– to learn that you are more than your thoughts, emotions, and habits and that your higher Self and brain can be in charge of your actions and your life.

This book’s fourth step focuses on integrating all parts and all lower brains around your leadership goals and values, thus eliminating self-sabotage. Step four also uses an adapted version of the much researched NIH Stages of Habit Change to help readers avoid additonal failures and to deal with set-backs without losing the hard-won gains.

Talk Your Way Out of Credit Card Debt: Phone Calls to Banks That Saved More Than $43,000 in Interest Charges and Fees! by Scott Bilker

Posted by Dan Janal, Your Fearless PR LEADER | November 14th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: People who are tired of being bullied by the banks and want to know what they can do about it.

Q: What is the book about?

A: Learning how to talk your way out of credit card debt is the quickest, easiest, and most efficient way to start saving money! You can call your credit card banks to negotiate a better interest rate and have fees waived! However, it may not be as easy as picking up the phone and asking. That’s because bank representatives are trained to deter you from pursuing the deals you deserve. Overcoming their tactics can be difficult when you don’t know what to expect.

Q: Why are you the best person to write this book?
A: Scott Bilker, author of “Talk Your Way Out of Credit Card Debt,” and creator of DebtSmart.com, has spent 17+ years making banks compete for his business. Now, he’s sharing his personal phone calls to banks that saved more than $43,000 for himself, his family, and friends! These 52 phone calls, out of the hundreds he has made, demonstrate exactly what worked, what didn’t, and why.

His credit card advice has been featured in several magazines, newspapers, and online resources including Consumer Reports, Money Magazine, The Wall Street Journal, Newsweek, The Christian Science Monitor, SmartMoney.com, Kiplinger’s Personal Finance Magazine, Reader’s Digest, CNN, BankRate.com, CBS Marketwatch, Woman’s World, and many more.

Scott has also appeared on CNN’s American Morning with Miles O’Brien & Soledad O’Brien, Today in NY with Roseanne Colletti, CNNfn’s Your Money with Ali Velshi, NBC 10 News’ Consumer Alert, CBS News, FOX News, and on more than 1,000 radio stations (coast-to-coast, in Canada, and the UK) including National Public Radio’s (NPR) Morning Edition with Steve Inskeep, The Wall Street Journal This Morning.

Q: How is this book different from other books on this topic?
A: There is no other book on this specific topic. It’s the most comprehensive how-to guide for negotiating with credit card banks.

Q: Is there anything else we should know about this book?
A: Here’s what the readers have to say about the book (more info at http://www.DebtSmart.com):

“Scott, I just had to thank you. I’m still not sure how we ended up with $129,000 worth of credit card debt. Yep that’s right, $129,000! We don’t have a boat. We don’t have cars. We haven’t been around the world. We did have four cards with over 24% interest with massive balances and after my husband was unemployed for 8 months I slowly started unfolding what a financial mess we were in. (Still are to be truthful.) BUT, I saw your book, ‘Talk Your Way Out of Credit Card Debt’ and bought it. What an investment! We managed to get $34,000 of debt relieved by using your techniques. Okay, with still many thousands hanging around our necks the road ahead is not an easy one, but you started us on the road to recovery. It was the best $19.95 I’ve spent in my entire life! Thanks!”

–Sara V. Olds, UT


“I spent about 2 hours reading this book, ‘Talk Your Way Out of Credit Card Debt,’ getting comfortable with the strategies. Then, after my first phone call, which saved me $210 per year, I was off and running! I was able to reduce my interest rate by as much as 9%. I called all six of my Mastercard/Visa companies and was able to save $1,983 per year from the finance charges plus having a $59.00 annual fee removed and a late fee removed ($29.00). The $/hour saved ranged from $141/hour to $2,464/hour and averaged $1,334/hour. It was so easy!!”

–Fred Robinson, Teacher, Milford, NH


“I am in the same field as Scott, and have recommended his book countless times to consumers. With credit card companies raising rates, fees, etc. his advice could not be more timely. I just interviewed Scott today on my EverydayWealth Radio program and he told me how he just got a 10-month-old late fee waived! That’s practically unheard of. Scott’s book is the
definitive guide for negotiating better rates–real advice that works!”

–Gerri Detweiler, author of “The Ultimate Credit Handbook” and host of EverydayWealth Radio


“Scott, I wanted to thank you. I ordered your books a few weeks ago and read them right away. I had an incredible amount of confidence when I called to get my credit card rate lowered. It was so easy! They lowered my rate from 10.45% to 3.9% (for a large balance too) for the life of the balance, with no fees. I calculated my savings at $3,968. WOW! Thanks again for your terrific advice!”

–Lisa Harris, DE