Archive for November, 2007

The Mother’s Book of Well-Being: Caring for Yourself So You Can Care for Your Baby, by Lisa Groen Braner

Posted by Dan Janal, Your Fearless PR LEADER | November 13th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: New mothers, or mothers with young children

Q: What is the book about?
A: The Mother’s Book of Well-Being guides overwhelmed nurturers back to physical, emotional, and spiritual balance. Through my personal story, journal exercises, and suggestions for becoming “a mother of your own design,” this book gives mothers permission and tools to chisel out time, space, and place for their own needs — ensuring that they and their babies receive the care they both deserve.

Q: Why are you the best person to write this book?

A: I’m a mother from the trenches. I’ve seen the other side of well-being. When I speak to mothers’ groups, I always tell them I wrote this book first for myself, then for others. I researched holistic health and motherhood and combine both interests in this book.

Q: How is this book different from other books on this topic?
A: The market is full of books about baby care! My book shows that infant-care and mother-care are two sides of the same miraculous process. Also, I designed my book to be read by people who have very little time. Comprised of fifty-two short chapters — one for each week of the first year of motherhood — The Mother’s Book of Well-Being is small enough to fit into a diaper bag.

Q: Is there anything else we should know about this book?
A: The Mother’s Book of Well-Being has been discussed on Georgia Public Radio, Oregon Public Broadcasting, Mom Talk Radio, and Living the Life on CBN.

It has been reviewed, mentioned, or appeared in Better Homes and Gardens, The New York Times, Mothering Magazine, Exceptional Parent, American Baby, Epregnancy, Atlanta Parent, Washington Parent, The Salt Lake Tribune, Berkeley’s Parents’ Press, Deseret News, and The Macon Telegraph. Canada’s largest parenting magazine City Parent named it one of eight “Must Read Books About Motherhood.”

Most satisfying of all, I receive email from many grateful readers.

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You Don’t Have to Be Perfect to Be Great! Living Your Dreams Like The Superstars of Sports and Entertainment, by John DiPietro

Posted by Dan Janal, Your Fearless PR LEADER | November 12th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: This book was originally released with the SALESPERSON in mind as its target audience. But since that time, readers who are in the midst of a career crisis/job change have remarked that it has changed their lives and given them the courage to step out on faith and start their own business. Also, people who purchased the book have given it to their college age children with amazing results!

Q: What is the book about?
A: The unique feature of this book is that the material is taken from DiPietro’s direct work with entertainment superstars like Kenny Rogers, Neil Diamond, Tim McGraw, Garth Brooks, Alan Jackson, professional sports teams such as the Red Sox and Patriots as well as the superstars of the WWF and even the clowns from The Greatest Show on Earth.

Q: Why are you the best person to write this book?
A: As a media salesperson in the Boston area, I spent over fifteen years working directly with entertainment headliners. Today, I speak to companies and organizations across the USA on increasing productivity through teamwork and persistence.

Q: How is this book different from other books on this topic?
A: Unlike many other books that tend to “preach” to you, the easy to read style is captured in a “Lesson” in each chapter and then followed up with actual stories that show that lesson being put to use.

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Following Raven, Finding Ground: A Road Trip in Search of Home. by Claire Josefine

Posted by Dan Janal, Your Fearless PR LEADER | November 9th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Adults, particularly those interested in travel and road trips.

Q: What is the book about?
A: Told through journal entries, dreams, and emailed travelogues – with an occasional recipe tossed in – this heartwarming story of one woman’s midlife search for Home winds through terrain both personal and public. From the Pacific Northwest to the Canadian Rockies, from Yellowstone to Maine and west again through Santa Fe, Claire describes the inner and outer landscapes with poetic honesty and subtle humor. This book is a beacon to all who step into uncertainty in search of where they belong.

Q: Why are you the best person to write this book?
A: This story is autobiographical. As the person who took the journey, I am best suited to write about it.

Q: How is this book different from other books on this topic?
A: How many 40-year-old women leave everything they know, become voluntarily unemployed and homeless, to travel 15,000 miles, solo, in search of where they belong? And then how many of those publish a book about their journey?

Each journey is unique, with experiences seen through that person’s eyes. This one is special not only because it’s a woman traveling alone, but because of the way it is told (through journal entries, dreams, and emailed letters). In many ways, it follows the arc of the classic “hero’s journey.” In fact, one reviewer wrote: “Joseph Campbell once said that there are really only two stories: A hero sets out on a journey and A stranger comes to town. Claire Josefine tells both stories in this slender in-search-of odyssey. Claire’s keen eye for the beauty of small things in the natural world and her willingness to disclose doubts, fears, joys, and humble triumphs along the way, leaves the reader with the distinct sensation of having come along on her solitary journey. This lovely little read will have you thinking about what “home” really means. Curl up and enjoy a ramble from the comfort of your corner of the world. (Carla Baku — Freelance writer, poet)

Q: Is there anything else we should know about this book?
A: Readers keep writing to me with the same response: Thank you for writing this book. I’m having a hard time putting it down!

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Go for No! (Yes is the Destination No is How You Get There), by Richard Fenton & Andrea Waltz

Posted by Dan Janal, Your Fearless PR LEADER | November 8th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Salespeople, sales managers, network marketing professionals, and anyone else who has to face failure & rejection to be successful.

Q: What is the book about?
A: In a world inundated with selling books on techniques for getting to yes, this book recommends just the opposite. Entertaining and fast-paced, the book is a story about a copier salesman that goes to bed one night only to wake up in a strange house with no idea of how he got there. Eric discovers the house belongs to him, a wildly successful version of himself (10 years in the future) who shares the secret to his success that Eric had somehow overlooked.

Q: Why are you the best person to write this book?
A: We understand this concept firsthand. The main “go for no” story personally happened to Richard so it is real-world. We have used and taught the “go for no” philosophy to salespeople, entrepreneurs, and organizations for the last ten years watching those who use it get amazing results both professionally and personally.

Q: How is this book different from other books on this topic?
A: There aren’t a lot of other books quite like this because we aren’t trying to share a ton of ideas; only that you must increase your failure rate to be more successful. It’s short, 80 pages, and people love that. And of course the fable is a nice element and as authors we have also written screenplays, we know how to craft a good story.

Q: Is there anything else we should know about this book?
A: Many people tell us that “go for no” is not just a sales philosophy, it is a life philosophy. We agree with that and encourage anyone who has a fear of failure, of hearing “no” or of rejection in general to read this book. It could just change your life.

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