Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

1. What is the title of the book?
Getting in the Christmas Spirit: Inspiration for the Holiday Season, By Tian Dayton

2. Who is the intended audience?
This is a gift book that literally has no audience limitations except age. It would appeal to anyone from 9-99 years of age.

The idea was to create an inspiring little present for all of those occasions when you want to give something special, something of high quality and design and something that carries a deep meaning and message without being corny or overly dramatic. A perfectly pitched little gift.

This is the first book of a line of gift books published by my new company Sweet Symbols sweetsymbolsgiftbooks.com.

3. What is the book about?
This is a book of inspiring affirmations, quotes and readings.

The affirmations are written to help, heal and inspire. They are a subtle way to lift the spirits and reaffirm what the holidays are all about, connection, deepening bonds and re-igniting the spirit.

The quotes in this book are time tested truths, they are bits of wisdom that have been selected by millions of hands and minds because they strike a true and helpful chord.

The readings are from all walks of life. Drawn from spiritual literature, books, letters, poems and famous speeches, they capture the imagination and motivate the reader to make the most out of the holidays, the most out of life.

The affirmations are also written to guide the reader through the natural stresses and challenges of the holidays. Christmas is a heightened reality, feelings run high and gatherings can sometimes feel intense or overwhelming. The reader can find identification and solace in the pages of this book. The affirmations, because they are written in the first person, feel as if they are an inner voice, sustaining and nurturing.

4. Why are you the best person to write this book?
For several reasons. I am a psychologist and I deal with people’s dreams, aspirations and problems each and every day and have had three decades of experience in helping them to solve them.

Additionally, I am a best selling author of affirmations having sold over three hundred thousand affirmations books. I have been writing affirmations for twenty years, I use them as a form of self healing, journaling and daily inspiration.

Affirmation writing is a part of my spiritual journey and my emotional healing. I have also written fifteen books so I understand the ins and outs of book writing and publishing…I have made my mistakes elsewhere….I corrected them all here!

5. How is this book different from other books on this topic?
I wrote this book to correct my frustrations with my other books. Publishing with a large company means that I have to live with their choices in format and design. This book, I did on my own. I hired one of the top designers in New York City and asked her to create something truly beautiful, something that looked like a wrapped present.

She is a top designer who has been unusually well educated in her profession and has worked for all of the top New York companies and celebrities. She is also an expert in branding and identifying trends.

To this end she has created an elegant Matisse-like design that is inviting and enlivening.

The interior of the book is elegant and the design supports the message and, in fact, the pace of affirmation reading. It is inviting and lovely to look at. The paper is heavy and shiny.

Unlike a large company, we spared no expense in making it an elegant and tasteful gift that any one would feel proud to give. Lastly, we created a gold foil seal on the cover of each book to give it that fresh from the gift shop feeling.

6. Is there anything else we should know about this book?
You should know that it contains all of my favorite readings, the ones that bring tears to my eyes and make my heart flutter or take my breath away.

The quotes are thoughts to live by. The content that I have created is informed by years of experience, education and research. The design makes it sing.

This series represents the coming to fruition of a long held dream of mine to create gift books that have real substance and beauty.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Women over 40–actually anyone who loves a good laugh (I have a lot of male readers).

Q: What is the book about?
A: It’s a humorous novel about the pitfalls and pratfalls of reinventing yourself in middle-age. After 26 years of marriage, Angie is dumped by her husband. With the help of very determined and undeniably quirky friends, she creates a new life for herself. In this third book of the series, Angie turns – ack! – 50, and struggles with her new role as grandma.

Q: Why are you the best person to write this book?
A: This novel is not autobiographical, but I’ve definitely stumbled and bumbled my way through my own re-inventions. Because I’m a single woman of a certain age (frankly, after you hit that certain age, you have trouble remembering your age anyway), I understand the trials and tribulations of re-entering tha dating scene AARP-style.

Q: How is this book different from other books on this topic?
A: These novels are much more light-hearted than most about women in middle-age. They are somewhat thought-provoking but intended to be chuckle-provoking. And rather than focusing on the lives NYC CEO’s or LA publicists, I write about “every woman.”

Q: Is there anything else we should know about this book?
A: These are feel-good books: relatable, sometimes poignant, mostly fun. Guys who read these novels have said that they give great insights into women–without the male bashing. Women swear that they recognize the characters as themselves or their buddies.

Pitch reporters with our up-to-date media databases:

For people with a book inside them who want to get published faster, easier and cheaper.

The Self-Publishing Manual is well known by nearly everyone in the publishing industry and is the first book they recommend to newcomers. Since 1979, it has been revised 16 times while going through 20 printings. This is a brand new book—with a track record. It has broken into double digits at Amazon.com and recently made the Quality Books Top Twenty.

Nearly everyone has a book inside him or her. Self-publishing is finally being recognized as a better alternative to traditional (New York) publishing. Now that the large trade publishers are downsizing, consolidating and cutting back on their lists, more and more people are self-publishing. There are only six large trade publisher left, there are some 3-400 medium-sized publishers and there are more than 86,000 self-publishers. The ISBN agency registers some 10,000 new publishing companies each year. Small publishing is growing rapidly.

Dan Poynter has been in publishing for 45+ years. He is the author of more than 120 books, 50 reports, 500 magazine articles, 12 audiotapes and two videotapes—most of them on some aspect of book writing, publishing or promoting. Prentice-Hall and eight international publishers have published Dan. His books have been translated into Japanese, German, British-English, Russian, Italian, Spanish and Romanian. He is a frequent speaker at writing and publishing-industry events such as the Maui Writers Conference and the PMA’s Publishing University at the BEA book fair. He flies more than 6,000 miles/week and has made six round-the-world speaking tours in the past year.

There are other books on self-publishing. Most are modest attempts with very brief coverage and much less detail. Some are out of date.
Beware of books on self-publishing that are not self-published.
(:
Regardless, Dan Poynter supports and recommends the other books.
“Anyone getting into a new field should buy several books and attend a number of seminars. The investment is cheaper than a mistake.”

Some endorsements.

“Poynter is at his best when discussing such specifics as starting one’s own publishing house; dealing with printers; establishing discount, credit and return policies; promoting, advertising and selling a book; and order fulfillment.”
—Publishers Weekly.

“Poynter covers the production basics but his emphasis is on the business of books.”
—American Library Association Booklist

“The strength of this book is the detailed discussion of various marketing methods.”
—Choice magazine

“This is the first book I recommend to those considering becoming a publisher.”
—Jan Nathan, Executive Director, Publishers Marketing Association

“This is the best self‑publishing manual on the market. Poynter offers more information per paragraph than many handbooks put on a page, and it’s all clear and easy to follow. Highly recommended.”
—Judith Appelbaum, How to Get Happily Published

“One essential ingredient to our Chicken Soup success was consulting with Dan Poynter in the early stages.”
—Jack Canfield, co-author, Chicken Soup for the Soul series (over 90 million sold—so far)

“Dan Poynter has generously guided thousands to authorship. Their books make this a better world.”
—Dr. Robert Müller, Past Assistant Secretary General of the United Nations and author of 2000 Ideas & Dreams for a Better World.

“A deeply researched how-to book on writing, printing, publishing, promotion, marketing, and distribution of books.”
—The College Store Journal

“The book is a must for those considering publishing as a business, for writers who want to investigate self-publishing, and is eminently useful for its new and old ideas to those who have already begun to do it. A fine and handy guide by a fine and successful publisher.”
—Small Press Review

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Authors, independent publishers, and those with a book still inside them.

Q: What is the book about?
A: How to write, publish, and market a book that can get attention among nearly 300,000 titles published just in the US every year. Affordable, ethical, and effective ways to get your book noticed and BOUGHT.

Q: Why are you the best person to write this book?
A: People have been telling me for years, “you know so much about book marketing, you really ought to do a book just on that.” I finally took their advice. I’ve written, altogether, five books on frugal, effective, and ethical marketing, published by Simon & Schuster, Chelsea Green, and my own imprint–and I’ve been hanging out on publishing discussion lists and speaking at writing conferences, giving useful advice, for 12 and 24 years, respectively.

I’ve also done some very innovative things to market my own books, particularly my award-winning sixth book, Principled Profit: Marketing That Puts People First. There was demand to know more about those techniques.

Finally, since I wrote an earlier book, Grassroots Marketing: Getting Noticed in a Noisy World, it gave me a chance to test my theories about branding a book or author by creating a series; there may well be different Grassroots Marketing books for other audiences in the future. It seems to be working—it’s in a second printing after only five months.

Q: How is this book different from other books on this topic?
A: First of all, I surveyed my audience. I put a note in three discussion lists and two or three writers’ newsletters asking for the single most important concern about book marketing, and also their best success story. As a result, there are two chapters in the book that weren’t in my original outline—because they covered the number one request I was receiving from my future readers. AND I include some 40 success stories from these people, so the book is not just me talking about my own experience… Some very creative stuff.

Second, the emphasis is very much on frugal and effective strategies for people with little or no marketing budget, and covers many channels way outside the traditional bookstore system—some of which can sell a boatload of books at once.

Third, I include actual examples of successful marketing plans, press releases, pitch letters, etc.—including many that clients paid my full copywriting rate (currently $145 per hour) to have me create. I’m also very thorough, with, for instance, seven different models to create a website that sells books, a full chapter each on harnessing the full power of Google and Amazon, chapters on speaking, trade shows, giving great interviews, and more. Oh yes, and 17 pages of resources. So there’s a great deal of “brain capital” in the book–pro-level consulting for $24.95.

And fourth, as a believer in turning my competitors into allies–something I discuss at length in Principled Profit, BTW—I actually have endorsements from—among other people—the five most popular authors of books on book marketing: Dan Poynter (The Self-Publishing Manual), John Kremer (1001 Ways to Market Your Book), Fern Reiss (The Publishing Game), Marilyn Ross (The Complete Guide to Self-Publishing, Jump Start Your Book Sales), and Rick Frishman, head of a major New York PR agency for authors and co-author of both Guerrilla Marketing for Writers and the Author 101 series.

This book is so strong that when I sent the manuscript to an executive I know at Infinity Publishing in the hope of a blurb, I not only got a fabulous blurb, but he pretty much demanded to publish it, and waived all costs. So there are two editions: Infinity’s and my own. I let them have the bookstore channel and I sell through my own channels.

Q: Is there anything else we should know about this book?
A: On orders directly from me at http://www.grassrootsmarketingforauthors.com or 800-683-WORD (9673), I include a number of bonuses, including a five-chapter e-book called How to Write and Publish a Marketable Book, an actual plan I wrote for a client who needed to move 10,000 copies in six months, some special reports from Yanik Silver and other famous marketers, and other good stuff.