Archive for December, 2007

Every Single Girl’s Guide To Her Future Husband’s Last Divorce, By Adryenn Ashley

Posted by Dan Janal, Your Fearless PR LEADER | December 6th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Women age 18-80

Q: What is the book about?
A: Unabashed author Adryenn Ashley’s sassy style combined with her expansive knowledge of legal and practical steps to protecting yourself and your hard earned assets, make wise readers of her book series on financial advice for women. Bringing humor and attitude to an otherwise touchy, challenging subject, Ashley makes the information totally digestible and relatable. Ashley’s qualifications as a Certified Divorce Financial Analyst, Certified Asset Protection Specialist, and Forensic Accountant bring rock-solid credibility to the valuable advice in her writings. Her Sex and the City meets Suze Orman approach is sure to make the savvy, modern, single girls loyal followers. So brides-to-be, put
down your Modern Bride Magazine for just a moment, and lay your “what-ifs” to rest. The first installment of Adryenn Ashley’s series of financial advice books for women, “Every Single Girl’s Guide to Her Future Husband’s Last Divorce,” is a must read for the girl marrying the divorced guy.

Q: Why are you the best person to write this book?
A: In her book series, Every Girl’s Guides, unabashed author Adryenn Ashley achieves the impossible: financial advice that’s a blast to read. A Certified Divorce Financial Analyst, Certified Asset Protection Specialist, and Forensic Accountant, Ashley breaks down complicated financial issues, empowering women to take crucial steps toward their own financial health. The first book in the series, Every Single Girl’s Guide to Her Future Husband’s Last Divorce, will be released January 15, 2008. Ashley’s financial wellness boot camp for women and couples, A Man and a Plan, launches nationwide later this year.

Q: How is this book different from other books on this topic?
A: There is no other book on this subject.

Q: Is there anything else we should know about this book?
A: Sassy and fun conversational tone makes the information more than readable.

The Hidden Truth About Cholesterol Lowering Drugs; How To Beat Heart Disease Naturally, By Shane Ellison

Posted by Dan Janal, Your Fearless PR LEADER | December 5th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: My book targets the estimated 30 million people who are using cholesterol-lowering drugs known as “statins.”

Q. What is the book about?
A: Hidden Truths is about the deadliest scam in modern medicine – and how to avoid it. As a drug chemist for a leading pharmaceutical company I made a startling discovery: you do not have to be dependant on FDA approved drugs to avoid heart disease. In fact, research clearly shows the opposite. You don’t need a single prescription drug to avoid this killer.

The best selling drugs of all time are the cholesterol-lowering drugs known as “statins.” They procure drug makers and their shareholders billions of dollars in profits every year. The success of these drugs is not attributed to their effectiveness but instead to slick and misleading marketing practices. This hype is fueled by egregious conflicts of interest amongst drug company servants disguised as experts. Don’t be surprised if your own doctor falls within this group. The truth be told, statin drugs are poisons – foreign to the human body and may at times be life threatening.

Avoiding heart disease should not be expensive or dangerous. A plethora of natural alternatives exist. Understanding them as outlined in this paradigm shifting book will arm you with the understanding and courage not to accept popular dogma. It may prove to be one of the greatest assets to your health.

Q: Why are you the best person to write this book?
A: I am an ex-drug chemist. I learned first hand how doctors and patients are hoodwinked by Big Pharma. As an organic chemist, I have studied heart disease, cholesterol and statin drugs for over 10 years.

Q: How is this book different from other books on this topic?
A: It is fun to read and easy to understand. Anyone can grasp its teachings and adhere to the principles outlined to ward off premature heart disease.

Q: Is there anything else we should know about this book?
A: Yes, it is the best tool for breaking a government mandated, prescription drug addiction.

The Women’s Daily Irony Supplement, By Judy Gruen

Posted by Dan Janal, Your Fearless PR LEADER | December 4th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Any intelligent woman or man with an intact sense of humor. After all, a sense of humor is a terrible thing to waste.

Q: What is the book about?
A: The Women’s Daily Irony Supplement is a collection of nearly 60 humorous essays about modern life today, neatly divided into the following chapters: A Woman’s Home Is Her Hassle; Holidays and High Jinks; Magnificient Obsessions (such as women’s compulsions to buy overpriced moisturizers from Switzerland and handbags that cost as much as a root canal); Reading This Warning Label May Kill You (and other observations); Guys Do the Darndest Things; and Just Wait till You Have Stretch Marks of Your Own. With chapters like this, don’t you want to read it already?

Q: Why are you the best person to write this book?
A: It would be shameless to say I’m the best person to have written this book, but I thought of it, and nobody else did! Besides, my humor has been published in Woman’s Day, Family Circle, the Chicago Tribune, the Los Angeles Times, and many other major media outlets, which emboldened me to get the book out there. Why not give it a shot? It’s only $14.95, and even less on amazon.com!

Q: How is this book different from other books on this topic?
A: My essays encompass themes of men, marriage, motherhood, the ongoing agonies of home ownership, and cultural observations, such as why does Oprah need to put herself on EVERY single magazine cover? I don’t know of another book that has skewered so many topics all in one compact volume. 

Q: Is there anything else we should know about this book?
A: Yes! You should buy it, early and often! It’s funny throughout, the humor is clean yet smart, and a few of the stories are also poignant. If you don’t like it, email me at judy@judygruen.com and I’ll refund your money. 

Leading Under Pressure: Strategies To Maximize Peak Performance And Productivity While Maximizing Health And Wellbeing, By Dr. Gaby Corá

Posted by Dan Janal, Your Fearless PR LEADER | December 3rd, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: If you feel like the professional juggler, multitasking and wishing for three extra pairs of hands, a new brain or if you are plotting to order a couple of clones of yourself, this book is meant for you. Leading under Pressure summarizes the many challenges executives, professionals, entrepreneurs, and road-warriors face in the current fast-paced corporate craze, where exceptional expectations are the norm, but where there is little guidance in how to do it all, perfectly well, and at once.

Q: What is the book about?
A: Millions around the world are thinking, planning, and scheming about how to stretch a 24-hour day into an endless and productive workday. Many face the daily quandary of finding new ways to thrive in order to achieve higher goals, with increased competition, progressively limited resources, and the same manpower. Burnt-out, energy-depleted, or constantly stressed, many find themselves unable to take pleasure in their hard-earned position. Leading under Pressure describes the well being and stress continue to assist people identify their current situation. It addresses pressure points to help people lead more effectively in times of crisis and it addresses strategies to assist people maximize peak performance and productivity while maximizing health and well being.

Q: Why are you the best person to write this book?
A: Many executives and entrepreneurs who visited me as a physician or coach were complaining of stress and burn-out when they were actually ill. They were already experiencing medical problems, depression, and anxiety triggered my incredible amounts of endless stress. Our health care system was not addressing this need. On the other end, as an executive coach, many were visiting me to help them produce at their max yet, unless they were in a healthy state, the business strategies would work half way. As a medical doctor, clinical researcher, board certified psychiatrist, MBA, lecturer, executive coach, and corporate consultant, I have an extensive toolbox to address and help improve these issues. My forte is a unique combination of knowledge, experience, and an intuitive deductive ability brought to the service of those in need. Additionally, having experienced the challenges and benefits of raising a great family while working in different settings including Corporate America and within my own business, this added insights leading to the creation of practical and effective strategies that work.

Q: How is this book different from other books on this topic?
A: Leading under Pressure is unique in that it integrates business concepts such as productivity and performance in the workplace with health concepts to maximize well-being on an individual and organizational basis. This integrative and comprehensive approach is unique, as leadership in business has been traditionally addressed as a business issue and wellness strategies have rarely been connected to high productivity from a standpoint of well-being. In general, the healthcare industry has only addressed productivity issues only as they relate to ill people struggling with getting their work done. Instead, Leading under Pressure not only addresses strategies for those who are not healthy and in the process of improving to those who are healthy and working on performing and producing at their next level.

Q: Is there anything else we should know about this book?
A: Readers of Leading under Pressure have shared with me they have enjoyed reading the book more than once. They like “carrying it around” to re-read during their travels. This, they say, allows them to internalize the concepts and put them into practice with deeper understanding. The book provides for practical tips to continue to improve, making it a continuous effort rather than a one-time deal. Everyone who feels like she or he is doing more with less will find practical strategies to address issues on a personal, professional, and organizational level.