Cool Book Of The Day

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Question: Who is the intended audience?
Answer: Small Business Owners

Q: What is the book about?
A: As a business coach, after 3,000 live one-on-one sessions, I found many commonalities in the mistakes business owner’s make to limit their success. I spent the last 4 year formulating these lessons into The 51 Fatal Business Errors. Each error contains a detailed description of the error, a real-world example (after all, business owners learn from stories), and the recommended solution. Unlike many theory-filled books, 51 Errors focuses on meaningful action needed to take a business to the “next level.”

Q: Why are you the best person to write this book?
A: I have made every one of these errors myself because I too am a businessperson. Every day, I help clients improve their lives and their profitability from the lessons learned and explained in this book.

Q: How is this book different from other books on this topic?
A: Most business books are full of theories. Theories may be great cocktail party banter, but small business owners are action-oriented. They like the theory as much as anyone, but they want more. They want the “then what?” Each of the 51 errors contains an action step so the businessperson can easily but it into action.

Q: Is there anything else we should know about this book?
A: For over twenty-five years, I have seen entrepreneurs, including myself; learn the only way they knew how: from the School of Hard Knocks. Let’s face it, business is not learned in school or at an MBA course. Business is learned by doing, from the School of Hard Knocks. The frustrating part is that the School of Hard Knocks is expensive and slow. Entrepreneurial CEOs have no patience for either. I have written The 51 Fatal Business Errors to help you learn some of the lessons from the School of Hard Knocks the easy way instead of the hard way.

Most business books are like gym memberships, lots of initial enthusiasm and not much meaningful action. These books are great in theory, but useless unless put into practice. We all “know” we need to exercise. I do not want to be another business person selling you on the benefits of a health club membership. Done right, a business book should energize you AND leave you with tangible action items to make your business better. Done wrong, it is nothing more than theoretical generalities that get you “juiced up” but have no real impact on you or your business.

The purpose of this book is to debate whether or not to go to the health club, but what to DO when you walk in the door. I want to move past the temporary excitement of a new idea and into permanent gain created by making meaningful, lasting changes. My goal in this book is to give you specific tools for using “the gym equipment” thereby empowering you to get your business in good shape. I want to energize you about the boundless possibilities of your business while giving you practical action steps to move forward to the next level.

This book is designed to be used as a reference that you can come back to repeatedly as new issues arise in your business that need “toning.” The 51 Fatal Business Errors fall into four categories: Myth-Busters, Improving your personal effectiveness, Using best practices, and Mule-kicks.

As you can probably guess, with a name like Muehlhausen, my nickname as a kid was “Mule”. In my current career as a business coach and writer, I found myself giving clients a few kicks in the butt. Combine the two and you have a Mule-kick. I will give you many Mule-kicks in this book. I don’t give a Mule-kick out of mean-spiritedness, ego, or humor. I will give you a Mule-kick out of compassion, empathy (I have been-there-done that), and desire to see you succeed. To me, watching a CEO fall short of their full potential is far “meaner” than giving them a Mule-kick. A Mule-kick is designed to give you the little nudge you need to change your mode of operation, change your perspective, or simply do that uncomfortable task.

Each individual error is divided into sections highlighting each problem area beginning with a description of the “error,” followed by a real life example and concluding with a concrete solution. All of the stories in this book are real-life examples. Many of the errors contain a bonus. These bonuses are available for free on my website for download. The names and circumstances in the book have been changed for illustration purposes.

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Question: Who is the intended audience?
Answer: Business owners, executives, managers, attorneys, and auditors.

Q: What is the book about?
A: In order to effectively fight fraud, it is important to understand who commits fraud, why they do it, how they do it, and how it affects the company as a whole. Essentials of Corporate Fraud is more than a primer on fraud detection and prevention. It is a real-world look at how fraud occurs from an expert who has investigated hundreds of internal frauds, including embezzlement, financial statement fraud, investment fraud, bribery, and corruption.

Q: Why are you the best person to write this book?
A: My depth of experience investigating fraud makes me uniquely qualified to write this book. I’ve taken the knowledge I’ve gathered from fraud schemes perpetrated by a variety of white collar criminals, and used it to give readers a practical look at how fraud occurs and what they can do about it. Who better to instruct them on detecting and preventing fraud than someone who digs into the details of corporate fraud daily?

Q: How is this book different from other books on this topic?
A: This book is much more practical than other fraud books on the market. It’s an easy read, enhanced with discussions of real-world fraud cases and sidebars highlighting key concepts. The information can be digested quickly so the reader can put the knowledge to use right away.

Q: Is there anything else we should know about this book?
A: A couple of comments from readers of the book:

“The only thing better than Tracy Coenen’s skills as a forensic accountant and fraud investigator is her ability to reduce her real life experiences to writing. Tracy stands out as the only one who has ever been able to make the boring, dry subject of accounting fraud both entertaining and informative. She actually provides the reader who may possess little knowledge of the subject with a literal “how to uncover” fraud methodology. In short, Tracy Coenen is ZZZZ Best fraud investigator.”

Barry Minkow
Co-Founder of Fraud Discovery Institute

“Essentials of Corporate Fraud is unique among fraud books in that it provides decision-makers who aren’t fraud experts with exactly the kind of “brass tacks” knowledge they need to meaningfully reduce their organizations’ vulnerability to such crimes as embezzlement, fraudulent financial reporting, bribery, corruption and collusion. No fancy financial or accounting language. No convoluted theorizing about why fraud happens. Just well-founded actionable insight and advice on how to detect, prevent and investigate fraud—from someone who’s been helping organizations protect themselves against white-collar crime for many years.”

Peter Goldmann
Editor and Publisher, White-Collar Crime Fighter newsletter

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Question: Who is the intended audience?
Answer: Advance to Go is ideal for that young person who has all the potential in the world and needs some inspiration, direction or a little push in the right way. Our most common readers also include property investors, real estate agents and the young at heart!

Q: What is the book about?
A: Little bit Aussie battler, little bit sassy entrepreneur – Kirsty’s story is truly honest, thoughtful, credible and inspiring. From the cover of BRW to Women’s Money magazine, Kirsty is being sought for comment on not only property issues but across a range of relevant and contemporary issues. This is more than a story about a young, successful business woman operating a real estate office in Launceston, Tasmania. “Anything is Possible” is a catch phrase that accurately describes this true story showing how a young girl can pull herself and her family out of a situation that almost destroyed them financially and emotionally. From absolutely nothing to owning over $3 million dollars worth of property in under four years, Kirsty’s story shows how it can be achieved.

Q: Why are you the best person to write this book?
A: As a mid-teen my parents went from being my idols: having retired in their 30’s, owning successful businesses and being property investors, to divorce and bankruptcy. Advance to Go shows the first chapter in my life including how I went on from this to own my first two businesses at 15 and my own real estate agency at 21. In addition I’ve been honoured as Australia’s Youngest Ever National Young Business Woman.

Q: How is this book different from other books on this topic?
A: This book is my story – warts and all and there’s no other like it. If you enjoy getting to know the real story behind a business success – grab a copy.

Q: Is there anything else we should know about this book?
A: These are some comments from others who’ve read the book:

Success leaves clues. Kirsty really does prove that if you’re good enough, you’re old enough. For an insight into one of Australia’s top young real estate and business minds I highly recommend you read Advance to Go – Collect $1 Million.
John McGrath, CEO McGrath Estate Agents

Kirsty is a rare individual. She has been there, done that, and now written about it. This book would be great for any young person or start up small businessperson who really is after some great insight from a great entrepreneur.
Justin Herald
Managing Director of Major Motivation
Founder of Attitude Inc.
International Entrepreneur of the Year 2004

Kirsty’s success in no accident. Her journey to become one of Australia’s youngest and brightest new business talents is testimony to the theory that the harder you work, the luckier you get.
Emily Ross
Co-author 100 Great Businesses and the Minds Behind Them
Editor, Leadership, BRW Magazine

Kirsty Dunphey represents a tiny minority in Australian business; a female entrepreneur who has made her mark in what is still very much ‘a man’s world’. Her story is an inspiration.
James Kirby, Author of the Business Secrets Series – Gerry Harvey, Richard Pratt, Janine Allis

Kirsty gives some great insights into creating business success and her tips on investing in property are invaluable. I can’t wait to hear what Kirsty does next, I know she will continue to amaze and inspire.
Dr Judith Slocombe, 2001 Telstra Australian Business Woman of the Year

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Question: Who is the intended audience?
Answer: Whether you’re a layman or a professional coach, this easy-to-read guidebook will show you how to motivate, manage and empower others to succeed at their business or personal goals. Essential reading for CEOs, entrepreneurs, managers motivating teams, consultants working with clients, human resources professionals, parents of teenagers, corporate trainers and coaches, teachers, counselors, and anyone who is responsible for the success of others.

Q: What is the book about?
A: This is a practical guidebook that is written to take the mystery out of coaching, define coaching as well as distinguish it from leadership and management. The reader will discover essential and proven coaching principles with easy to use coaching tools and models. This book is packed with real case histories, examples of practical coaching and tools to implement immediately.

Q: Why are you the best person to write this book?
A: We have been successfully coaching executives, managers, entrepreneurs and teams for three decades. We’ve given workshops, seminars, sessions, and one-on-one programs to people in every facet of life, from educational leadership to men and women entering new career pathways. The term “coach” might be new to some, but we’ve been studying and testing various coaching styles and techniques for more than 30 cumulative years around the world. Coaching is a set of tools that we’ve used and trained thousands of people to help them accomplish their goals. People often find that the tools provided can be applied to their lives at home with their families, communities and on the soccer field. Our myriad of experience and the case histories that we provide in the book put the meat and potatoes to the concept called coaching.

Q: How is this book different from other books on this topic?
A: This book is different from others because of the 53 unique tools and models presented. This book becomes an easy guidebook for the reader and is packed with user-friendly techniques, tips and suggestions.

Q: Is there anything else we should know about this book?
A: Coach Anyone About Anything was listed in Amazon’s Best 100 Business Books for 2003; it is published in four different languages in 9 countries.