Cool Book Of The Day

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Question: Who is the intended audience?
Answer: Every month more than 200,000 women launch new ventures — that’s more than 2.5 million women a year. The audience for Birthing the Elephant is growing and evergreen. It ranges from experienced female corporate executives facing job insecurity, layoffs or outsourcing to baby boomers who are entering the small business arena for the first time, either by choice or necessity, to mothers seeking more control over their work and family lives.

Q: What is the book about?
A: Part portable success coach, part step-by-step guide through a small-business launch, Birthing the Elephant is the ‘what to expect when you’re expecting’ for aspiring women entrepreneurs. It offers them a practical road map to the rocky emotional terrain they’ll face during the critical first 22 months of their start-up, showing them smart moves to make and pitfalls to avoid. Packed with frontline advice from cosmetics company founder Bobbi Brown, maternity-wear pioneer Liz Lange, and more than 25 other entrepreneurs and experts, Birthing the Elephant also offers checklists, action steps, and a helpful resource guide.

Q: Why are you the best person to write this book?
A: I am an entrepreneur, marketing consultant, and expert on start-up strategies for women. In addition to Birthing the Elephant, I am the author of How to Succeed on Your Own and 3 other how-to guides. I served as spokesperson for Avon’s Corporation to Cottage program and have been featured as a guest expert on women-owned businesses on ABC TV’s Good Morning America, CNBC, and WCBS, among others. My co-author, Bruce Freeman is nationally known as The Small Business Professor and has run a successful public relations firm for more than 15 years.

Q: How is this book different from other books on this topic?
A: Most women’s start-up guides focus on 3Ms: money, marketing, and management. But there’s a 3rd M that’s at the heart of small-business survival: motivation. That’s where Birthing the Elephant breaks new ground. Only Birthing the Elephant charts the emotional challenges a new women business owner faces after quitting her day job and giving up a paycheck mentality to reshaping her identity and acting like an entrepreneur.

Q: Is there anything else we should know about this book?
A: The biggest obstacle women entrepreneurs face isn’t economic, it’s emotional. It’s winning the small-business mind game. It’s substituting brains for bucks. The advice in Birthing the Elephant can mean the difference between success and failure. It arms women mentally so they can:

• Make the shift from employee to entrepreneur
• Anticipate problems and push past barriers to success
• Renegotiate their relationship to money
• Avoid 10 costly pitfalls

Understanding the predictable patterns and problems that arise during a start-up and how to handle them can help women beat the odds, take control of their financial futures, and deliver on their dreams.

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Question: Who is the intended audience?
Answer: Our culture pushes the mantra, “You can have it all!” Yet, for many, “having it all” costs them dearly through debilitating stress, failing health, unbalanced lifestyles, suffering relationships, anxiety over finances and overall disappointment with quality of life.

The intended audiences are people who are busy: executives, entrepreneurs, and CEO’s. But anyone who has a busy life and is finding it difficult to find the work-life balance is my audience!

Q: What is the book about?
A: Great care has been taken to develop The Healthy CEO and its accompanying workbook to benefit everyone. This isn’t difficult medical language to wade through, it is accessible to all. I present each fact in an imaginative manner through the fictional characters of Frank and Katie Johnson, a CEO and an entrepreneur trying to make life, love, and living, work. You will find hope and inspiration in their story and be empowered as you apply The Healthy CEO program to your life. The book is divided into three parts that work intricately together to overall wellness.

Physical Wellness: Preventative strategies to take charge of your health, and quality of life.

Relational Wellness: Strategies to prevent stress that have a negative effect on your job satisfaction and your home life.

Financial Wellness: How to manage the income that you have, and avoid poor financial decisions.

As you move through the book, you will find you are swept up in the lives of Frank and Katie Johnson, and they will be your partners as you learn to take accountability for your actions in your lifestyle. Whether you are looking for a few lifestyle changes, or a major overhaul of your life, this is the book to get you there.

Q: Why are you the best person to write this book?
A: I am a force to be reckoned with. I have piloted jet airplanes, thwarted an impending heart attack, and spoken publicly to hundreds of executives on how to avoid ending up in the morgue early. I am a man who infuses life with energy, purpose, and passion. I was named the Top Canadian TEC speaker of 2007.

I walk the talk daily, holding myself accountable for my health and wellness, and empowering individuals to take responsibility for their own health. My proven concepts of goal setting and outcome measurements are unmatched when it comes to addressing the unique challenges facing executives.

I was recently named one of the top 100 physicians of the century by the College of Physicians and Surgeons and the Alberta Medial Association, and had a successful medical practice in Alberta, Canada for ten years. I received the Alberta Centennial Medal in recognition of outstanding service to the people and province of Alberta, and the Dr. Louis Levasseur Distinguished Service Award from the Medical Council of Canada. As the President and CEO of Ohlhauser & Associates, I consult in healthcare strategy and management consulting for large multinational corporations and government institutions.

I urge everyone to “Be the CEO of your health” and show people how to slow down and recognize the importance of the physical, relational, and financial wellness in their lives. I am also a member of Vistage/TEC the world’s largest CEO membership organization, dedicated to increasing the effectiveness and enhancing the lives of its members.

Q: How is this book different from other books on this topic?
A: This book covers not only physical wellness, which will keep your body going, but also the emotional aspects of your spousal relationships, and your financial situation. I address everything from good nutritional suggestions, to sleeping habits, to the specific problems CEO’s have to address in their businesses and home lives. No other book covers the topic of physical wellness in this manner. This book is only the beginning for changing your life. It comes with a CD-ROM workbook that enables readers to be active in changing their lifestyles.

Q: Is there anything else we should know about this book?
A: True success is success that can be fully and freely enjoyed. What good is corporate conquest or financial security at the expense of your body, sanity, relationships, or longevity?

Be well. Be well-off. You can do both. The Healthy CEO can help you lead the life you’ve always wanted to live. Here are some of the amazing points the book covers: The 9 factors people need to measure and maintain for good health, and how adopting a health and wellness philosophy can increase profitability and build strength within a company. How to assess health knowledge, measure results, and use motivational tools to reveal areas of improvement and assess successes. How to help executives develop action plans for work-life balance. How to utilize my new program The Healthy CEO to pursue physical, relational and financial wellness. What a normal sleep pattern is, and a method to identify whether you are achieving this. Nobody seems to understand me when I talk: Three simple steps to get results. How to make sense of your personal finances, and Instances in which dietary supplements are required and why. You will also take with you an individualized step-by-step personal action plan to achieve the results you desire. It is simply the best book on health and wellness around!

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Question: Who is the intended audience?
Answer: Anyone in sales or ANY relationship-based business, whether you’re an interior designer, franchise owner, manager, etc.

Q: What is the book about?
A: When you introduce a social aspect into your business relationships, it works to bond you with your clients, elevating the relationship to a higher, more intimate level. The book stresses the importance of building solid relationships, then shares how to do that productively. Sharing a meal is a great way to get to know someone and become friendly—people prefer to do business with people they like.

Q: Why are you the best person to write this book?
A: After hosting more than 3,000 client lunches, I saw my sales increase by more than 2,000%, Because I appreciated the value of lunch done right, I was often booked out for lunch up to three or four weeks in advance. My clients started calling me “The Queen of the Business Lunch.”

Q: How is this book different from other books on this topic?
A: While there are many books on the topic of building strong business relationships, my book is the first one that shares the importance of breaking bread with clients as a means of building more productive relationships. Plus, my book covers the nuts-and-bolts of how to accomplish one’s lunchtime goals. Everything in the book also applies to breakfasts, dinners and networking events; there are chapters that cover networking events, the job interview business lunch (a growing trend) and do’s and don’ts: from being prepared for casual conversation to whether or not it’s okay to drink alcohol in front of clients.

Q: Is there anything else we should know about this book?
A: It has been sold in TEN languages worldwide. It seems EVERYONE wants to know how to do a business lunch the RIGHT way!

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Question: Who is the intended audience?
Answer: Women of all ages looking to maintain and improve their looks responsibly, through a variety of skin care choices, non-surgical and surgical options.

Q: What is the book about?
A: This comprehensive, practical guide gives the facts you need to make an informed decision on what is right for you. Whether you are a ‘virgin’ or a ‘veteran’ of cosmetic enhancement, Plastic Makes Perfect will be your armchair/bedside companion as you navigate the latest surgical procedures and non-invasive treatments. So whether you’re in the market for a facelift, curious to know the difference between a peel and a filler, or just want insider tips on the best beauty products out there, Plastic Makes Perfect provides all the information you need.

Q: Why are you the best person to write this book?
A: Dubbed ‘The Knife Coach®,’ Wendy Lewis is a highly sought after and respected impartial adviser to royalty and celebrities, and men and women all over the world seeking a bit of a nip or tuck. She is a leading authority on cosmetic surgery and an international imagine enhancement coach and beauty guru. She counseled patients for some of New York’s premier aesthetic plastic surgeons for 12 years before starting her consultancy in 1997, and now sees private clients in New York, London and Paris, and conducts telephone consultations with clients from all over the world.

Q: How is this book different from other books on this topic?
A: With her signature wit, wisdom and honesty, Wendy tells you what works – and what is just a waste of money.

Q: Is there anything else we should know about this book?
A: The book has received numerous accolades from press and medical doctors alike:
“A delightful read from Wendy Lewis, the UK’s foremost expert on all cosmetic treatments, packed with vital information for any woman considering having a little work done, whether it’s Botox®, breast enhancements or the full-blown facelift.” – Lucia Van Der Post, The Times

“Wendy Lewis is the world’s first cosmetic surgery columnist, and she has written a brilliant new book, Plastic Makes Perfect. She is totally independent, so she’s not in the pockets of any doctors or clinics.” – Vanessa Feltz, BBC Broadcaster and Daily Express Columnist

“Wendy Lewis has managed to distill her unique 20 years of experience in the fields of Plastic Surgery, Medical Aesthetics and Beauty into her newest book, Plastic Makes Perfect (Orion). It offers the reader a thorough insight into all the treatments currently on offer pointing out the benefits and risks in a clear and honest manner. Its practical approach to advising prospective patients and recommendations for a smooth recovery make it a “tour de force” for anyone contemplating a cosmetic treatment.” – Rajiv Grover BSc MD FRCS(Plast), Consultant Plastic Surgeon. Secretary of the British Association of Aesthetic Plastic Surgeons (BAAPS)

Plastic Makes Perfect is available on Amazon.co.uk, and via our website www.plasticmakesperfectbook.com