Archive for July, 2008

Whale Song, By: Cheryl Kaye Tardif

Posted by Dan Janal, Your Fearless PR LEADER | July 10th, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Since the span of the main character’s life takes you from 11-26, Whale Song appeals to virtually anyone who enjoys reading. The audience is general–young adults (even as young as 10) and adults. Book clubs and schools (particularly schools in Vancouver, Canada and Seattle, USA) will appreciate Whale Song because of the beautiful Pacific Ocean setting and the interesting yet somewhat controversial elements that can be discussed in a group setting.

Q: What is the book about?
A: Whale Song is the story of Sarah, a young American woman who moves to Vancouver Island, Canada, when she’s eleven, and is thrown into a strange new world of native customs, fascinating legends and simmering racial discrimination. When a terrible tragedy takes away someone she deeply loves, Sarah is left with partial amnesia, and only a wise Indian woman’s stories can help her heal. Whale Song is ultimately a story of love, family, tragedy, sacrifice and forgiveness, a story that will change the way you view life…and death.

Q: Why are you the best person to write this book?
A: Sarah and I are very similar. I grew up on two different islands in BC, Canada, and I’ve always felt the ocean’s magnetic pull. As a child, I would go to the Vancouver Aquarium every summer and see Skana the killer whale. I was fascinated by her and loved to watch her grace and beauty as she swam. Like Sarah, I know what it’s like to move around, to be thrown into a different culture, and I know what it’s like to live in a world of racism and bullying. Yet, I too was mesmerized by native legends about Whale, Wolf and Eagle. Sarah “came to me” two years before I ever started writing Whale Song. And she’s stayed with me ever since.

Q: How is this book different from other books on this topic?
A: Whale Song is different from other books on this topic because I have managed to take the scenes, smells and flavors of Vancouver Island and weave them into the pages. People who read my novel tell me they can visualize everything so clearly, that it feels like they’re right there on the beach or driving through the trees.

And it is not simply an entertaining novel. Whale Song has a powerful healing message of forgiveness and letting go, and I’ve been amazed and moved by emails from people who have told me Whale Song has changed their lives. Just recently, a young woman emailed me with her story, which you can read on my blog. Aynsley Nisbet was so changed by Whale Song that she created a brilliant painting–titled “Whale Song”. Please read: How Whale Song inspired artist Aynsley Nisbet and changed her life.

Q: Is there anything else we should know about this book?
A: Whale Song is dedicated to my brother Jason who was brutally murdered in January 2006. A portion of my royalties for EVERY SALE of Whale Song goes to 3 nonprofit organizations–Hope Mission, Bissell Centre and Mustard Seed Church, to help combat poverty, homelessness and addictions. Whale Song makes such a wonderful gift–for mothers and daughter, in particular–so please order extra copies, and help me help these nonprofits.

My sites:
http://www.whalesongbook.com
http://www.cherylktardif.com

My main blog:
The suspense is lkilling me!

Bulletproof Your Job: 4 Simple Strategies To Ride Out The Rough Times And Come Out On Top At Work, By Stephen Viscusi

Posted by Dan Janal, Your Fearless PR LEADER | July 9th, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Its intended audience is employed individuals of every age and at every work level from entry level to CEO who want to learn my 50 tips on how to keep their own job secure even during tough times.

Q: Why are you the best person to write this book?
A: ABC World News Tonight’s Charles Gibson calls me “America’s Workplace Guru,” but what makes me most qualified to give this advice is years as a headhunter then as a broadcast journalist writing and reporting on the workplace genre.

Q: How is this book different from other books on this topic?
A: I can’t find any other book even close to giving this advice and how to save (keep) your job. Not one.

It is easy to read. I tell you what to do. I don’t coach you through it. I boss you through it. Easy.

Here are some tips from the book:

1. Set a Goggle alert with your boss’s name so you know if he or she ever gets stopped for a DWI or is in the media for anything (do this on your personal e-mail account and always fact check anything you find on the internet!)

2. Set a Technorati alert for your company and stay in touch with the blog chatter about your company – is it for sale?

3. Always have a “Viagara handshake” to seal a deal, then finish the handshake with “the Clinton.” What’s that? Read this book to find out.

4. Company gossip is gold and can help you bulletproof your job. However, never be known as the company gossip – just let him think he’s your “BFF.”

5. Bosses are trained to say “office politics don’t exist in this organization.” Only dumb employees believe that.

6. Mentees-mentors and networking: Create a sleeper cell of friends in your company and industry who will emerge in a time of crisis.

7. Career coaches are for sissies. If you need a career coach, you don’t have a career!

Q: Is there anything else we should know about this book?
A: My family and I have many friends who serve in the armed forces and they represent a rainbow of race, religion, and sexual orientation.

I dedicate this book to all the men and women who serve our country throughout the world. In particular, this book is for those who serve in Afghanistan and Iraq, many of whom are returning home with a job to bulletproof.

I ask that we all help find them jobs upon their safe return. And I pray for those who will not return because their first job – protecting our freedom – cost them their lives.
Stephen Viscusi

The book is available for pre-sale online right now; it will appear in bookstores on September 2nd.  For more information, visit:
www.bulletproofyourjob.com 
www.harpercollins.com
www.harpercollinsspeakersbureau.com

The No Nonsense Approach To A Successful Life, By Jean Daniel François, M.D.

Posted by Dan Janal, Your Fearless PR LEADER | July 8th, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended Audience?
Answer: This book is a very valuable tool for anyone who wants to improve his or her life and act responsibly to make changes happen.

It provides the essentials for every aspect of life, be it personal health, finance, love, aging, family, youth, interpersonal relationships, spirituality. etc. Women and minorities can also find the book very helpful.

It is a compact, easy-to- read, self help for anyone who is tired of the status quo and wants to engage on the road towards a meaningful life.

Q: What is the book about?
A: It is about stopping the restless “rat race,” taking inventory of one’s life, defining one’s life purpose, identifying the steps to be taken and engaging oneself on the road to make it.

The book encourages a positive mind set with no-frills, no fake promises, and no excuses. It emphasizes that there is no “miracle cure” towards success, but one steady constant that is oneself. The reader is embarked on a journey to improve not only his or her life but also his or her surroundings. It provides the basic necessities for reaching one’s goals. Success is not compartmentalized, not limited to one demographic. The book leads to holistic success. It is hard not to find a chapter or several chapters that apply to the reader.

Q: Why are you the best person to write this book?
A: Born in one of the poorest countries in the western hemisphere, the author came into the USA with “a small suitcase and a head full of dreams”. He has a BS in management, a Bachelors in Theology, a Masters in Economy and a Doctorate in Medicine. He has been a practicing neurologist for over 10 years and the spiritual leader of a community based church for 15 years. Through it all, he has experienced and dealt with people with grief, suffering, rejection, loss, emotional disturbance, physical illnesses, discrimination and abuses. This book is the result of many years of real life study and experiences to see what works and what does not work.

Q: How is this book different from other books on this topic?
A: This book takes a revolutionary approach to the word success. As a neurologist, the author believes everyone was born to succeed. So he wants to change the mind to endure the road for success as a life time commitment. Then he points out the actions needed to set a solid foundation for success in the key areas of one’s life. The book allows room for anyone to find fuel, preparation and guidelines to full personal accomplishment by getting rid of all excuses and myths of why one cannot make it.

Q: Is there anything else we should know about this book?
A: The biggest challenge in one’s life is to overcome the myths, misconceptions and limits set by the society. The biggest handicap to success is one self. Once the mind set is freed from the negative ideas, the fears of failing, then everyone can change the old approach, adopt a positive attitude and embrace changes that can have a positive impact in one’s life.

The No Nonsense Approach to a Successful Life is a great book for people to live by!

Contact : Jean Daniel François, M.D. P.O. Box 360543, Brooklyn, NY 11236
Phone: 718-531-6100; Cell: 718-534-8951
Jfranc6704@aol.com
Web site: www.successfullife.us

Avoiding Cancer One Day At A Time, By Lynne Eldridge M.D. and David Borgeson MS MPT

Posted by Dan Janal, Your Fearless PR LEADER | July 3rd, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Consumers of all ages, backgrounds and nationalities who are proactive in managing their health.

Q: What is the book about?
A: Avoiding Cancer One Day At A Time is about reducing the heartache the authors have repeatedly seen in patients, friends and family stricken with cancer. Too often cancer attacks young, otherwise healthy people, even children. The most complete resource for cancer prevention information includes Chapter 1 highlighting what we have done to treat cancer, what’s worked and why.

Chapter 2 provides a 25 question pre-test to help consumers understand how much they know about cancer prevention. An easy to read description of what is cancer and what causes it comprise Chapter 3. Chapters 4-8 describe, in easy to read style, the relationship between the environment, infection, lifestyle, medicine and nutrition and cancer.

Chapter 10 includes a collection of over 30 cancer prevention recipes. Every chapter is designed to provide practical and, in many cases, simple ideas to decrease your risk of developing cancer. Worksheets for applying cancer prevention principles and a list known human carcinogens form the appendices.

Q: Why are you the best person to write this book?
A: Authors Lynne Eldridge M.D. and David Borgeson MS MPT are passionate champions for a healthy, natural lifestyle that includes primary prevention as the key to greatly reducing the risk of getting cancer, or keeping it at bay.

Dr. Eldridge graduated from the University of Minnesota Medical School with prestigious Alpha Omega Alpha honors. She completed her residency with time spent in Hawaii studying health risks related to human exposure to pesticides. Dr. Eldridge practiced family medicine with a passionate emphasis on prevention for over 15 years in Minnesota, before devoting herself full time to researching and speaking internationally on cancer prevention and nutrition.

David Borgeson graduated with a Master of Science Degree in Epidemiology from the University of Hawaii, and has worked as an epidemiologist and research scientist with the California, Minnesota and Hawaii State Health Departments. David also has a Masters degree in Physical Therapy from Northwestern University Medical School.

Q: How is this book different from other books on this topic?
A: This book focuses soley on prevention, is written by well credentialed authors, is based on the latest scientific research information and is easy to read.

Q: Is there anything else we should know about this book?
A: Avoiding Cancer One Day At A Time is the winner of four national book awards

Grand Prize Winner, 2008 INDIE EXCELLENCE Book Awards
Winner, Best Medical Book of 2008, INDIE EXCELLENCE Book Awards
Winner, Best Body/Health Book of 2007, Reader Views Awards
Winner, Midpoint Trade Book Awards
Finalist, Eric Hoffer Award For Independent Books, Self Help/Health Category
Finalist, Midwest Independent Book Awards, Health Category

Avoiding Cancer One Day At A Time is highly acclaimed by health care experts

“An excellent source of cancer prevention information.” Nancy Grant, Director of Health and Disease Management Initiatives, the JourneyWell Division of Health Partners

“An empowering book from the first page. Health principles and the best in sound research. It will change how you live with simple graces such as removing your shoes, pleasing your body with good taste, keeping yourself environmentally conscious, and relationally wise. Health care from a preventative perspective we all need.” Gwen McDonald, M.D.