Question: Who is the intended audience?
Answer: I wrote Design to Sell for business owners and self-employed professionals who want to use design as a competitive tool by creating a system to produce their attractive marketing materials without the need to hire expensive graphic designers. It’s the perfect choice for entrepreneurs who want to efficiently set their marketing materials apart from the competition.

Q: What is the book about?
A: Design to Sell is divided into four parts. Part One introduces the basics of effective design to business owners without previous graphic design experience. Part Two provides a step-by-step introduction to working with Microsoft Publisher, a low-cost software program that ships with many versions of Microsoft Office. Part Three provides a step-by-step tutorial covering the creation of everyday projects, like newsletters and postcards. Part Four emphasizes the details that can make or break design projects, and includes before and after examples.

Q: Why are you the best person to write this book?
A: I’ve been introducing business owners and non-designers to graphic design for over twenty years. My first (of 38) books was Looking Good in Print: A Guide to Basic Design for Desktop Publishing, which the NY Times called “the one design book to buy when you’re buying only one.” Through my books and seminars, I’ve helped hundreds of thousands of non-designers master the basics they need to use design to bring their words alive in print and on screen. It’s a topic I love, and I continue to get great pleasure from sharing with others.

Q: How is this book different from other books on this topic?
A: Most graphic design books focus on mastering software techniques and are intended for professional designers. Design to Sell is the first to combine an introduction to the basics of effective design with a step-by-step approach to creating specific projects, like postcards and newsletters with a software program already installed on the computers of hundreds of thousands of Windows computers.

Q: Is there anything else we should know about this book?
A: For more information and sample chapters, visit www.designtosellonline.com

Question: Who is the intended audience?
Answer: My intended audience is business people, entrepreneurs, professional salespeople and people looking to enter the sales profession. This book applies to all experience levels.

Q: What is the book about?
A: The book breaks with tradition of many sales books. Most sales books deal with the issue of sales skills such as closing the sale. Although I cover those skills in the book I cover four essential areas - sales skills, people skills, life skills and marketing skills. The other big difference in the book is that I take a contrarian approach to sales and the sales approach. I show opposing ideas in the sales process from the traditional old school techniques such the “tie down” and other sales techniques.

Q: Why are you the best person to write this book?
A: I am a leading expert in the field of sales. I have sold many millions of dollars of products and services as a salesperson to consumers, business to business, business to consumer, niche industries and general audiences. In the last fifteen years I have given over 2,000 speeches on the topic of sales, have written eleven training manuals, authored numerous audio, video and online products, published hundreds of articles and had a highly rated satellite TV training show.

Q: How is this book different from other books on this topic?
A: This book is intended to dispel the myths of selling and allow salespeople to reach the highest level of selling.

Q: Is there anything else we should know about this book?
A: For more information, visit www.howtobeasalessuperstar.info