Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: I wrote Design to Sell for business owners and self-employed professionals who want to use design as a competitive tool by creating a system to produce their attractive marketing materials without the need to hire expensive graphic designers. It’s the perfect choice for entrepreneurs who want to efficiently set their marketing materials apart from the competition.

Q: What is the book about?
A: Design to Sell is divided into four parts. Part One introduces the basics of effective design to business owners without previous graphic design experience. Part Two provides a step-by-step introduction to working with Microsoft Publisher, a low-cost software program that ships with many versions of Microsoft Office. Part Three provides a step-by-step tutorial covering the creation of everyday projects, like newsletters and postcards. Part Four emphasizes the details that can make or break design projects, and includes before and after examples.

Q: Why are you the best person to write this book?
A: I’ve been introducing business owners and non-designers to graphic design for over twenty years. My first (of 38) books was Looking Good in Print: A Guide to Basic Design for Desktop Publishing, which the NY Times called “the one design book to buy when you’re buying only one.” Through my books and seminars, I’ve helped hundreds of thousands of non-designers master the basics they need to use design to bring their words alive in print and on screen. It’s a topic I love, and I continue to get great pleasure from sharing with others.

Q: How is this book different from other books on this topic?
A: Most graphic design books focus on mastering software techniques and are intended for professional designers. Design to Sell is the first to combine an introduction to the basics of effective design with a step-by-step approach to creating specific projects, like postcards and newsletters with a software program already installed on the computers of hundreds of thousands of Windows computers.

Q: Is there anything else we should know about this book?
A: For more information and sample chapters, visit www.designtosellonline.com

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: My intended audience is business people, entrepreneurs, professional salespeople and people looking to enter the sales profession. This book applies to all experience levels.

Q: What is the book about?
A: The book breaks with tradition of many sales books. Most sales books deal with the issue of sales skills such as closing the sale. Although I cover those skills in the book I cover four essential areas – sales skills, people skills, life skills and marketing skills. The other big difference in the book is that I take a contrarian approach to sales and the sales approach. I show opposing ideas in the sales process from the traditional old school techniques such the “tie down” and other sales techniques.

Q: Why are you the best person to write this book?
A: I am a leading expert in the field of sales. I have sold many millions of dollars of products and services as a salesperson to consumers, business to business, business to consumer, niche industries and general audiences. In the last fifteen years I have given over 2,000 speeches on the topic of sales, have written eleven training manuals, authored numerous audio, video and online products, published hundreds of articles and had a highly rated satellite TV training show.

Q: How is this book different from other books on this topic?
A: This book is intended to dispel the myths of selling and allow salespeople to reach the highest level of selling.

Q: Is there anything else we should know about this book?
A: For more information, visit www.howtobeasalessuperstar.info

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Explore the Virgin Islands is tailored for any visitor to the United States and/or British Virgin Islands who wants to learn about the Virgin Islands’ ecology, government, culture, restaurants, as well as where to stay and what to eat. Even people who are staying in package hotels will find the book most useful and informative.

Q: What is the book about?
A: Explore the Virgin Islands is designed expressly to help you better understand and appreciate the islands. It provides extensive information on the islands’ cultural heritage (history, music, food, and archaeology) and details excursions and activities (snorkeling, diving, hiking) as well as covering all hotels, inns, campsites, and restaurants.

Q: Why are you the best person to write this book?
A: I’ve been writing travel guidebooks to the Virgin Islands more than 20 years, so I have a lot of contacts and a lot of familiarity with the islands. I’ve also traveled extensively, both in the Caribbean and elsewhere in the tropics (Africa, Southeast Asia), so I have a wide range of experiences with which to both evaluate and compare the Virgin Islands.

Q: How is this book different from other books on this topic?
A: Most of the guidebooks to the Virgin Islands are written for series titles owned by large corporations such as Pearson, Wiley, and Viacom, and you’ll often find them dry to read. Mine is more individual, has a good sense of humor and contains insights you will not find elsewhere. I have sidebars on some special topics (such as coral reefs, Quakers, the Knights of Malta, and environmental issues) that you will not find in other guides.

Q: Is there anything else we should know about this book?
A: The guide includes numerous black-and-white photos and illustrations, 36 maps, and thousands of fax numbers, web sites, and e-mail addresses. Explore the Virgin Islands (ISBN 978-1893643-59-8) is distributed in the US and Canada by SCB Distributors (www.scbdistributors.com). Gazelle distributes Manatee Press titles in Europe and the UK. If your bookstore does not have Explore the Virgin Islands, ask them to order a copy. Purchase it on the internet at http://www.ExploreaVirgin.com where you will also find valuable information that will help you plan your trip.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anyone interested in Russia, eastern Europe, and America’s relations with them.

Q: What is the book about?
A: The rise to power of the ex-KGB regime in Russia, repression at home and aggression abroad.

Q: Why are you the best person to write this book?
A: More than 20 years as a journalist covering the region, currently senior editor at The Economist, the global newsweekly.

Q: How is this book different from other books on this topic?
A: It more critical and gloomy and has a wider focus, not just Russia but also other ex-Soviet countries. It is heavily researched, fact-checked and footnoted.

Q: Is there anything else we should know about this book?
A: It is an international best-seller, endorsed by figures such as Anne Applebaum, author of Gulag. It has been published in published in the UK, US, and 15 other countries.