Archive for March, 2009

The Wall Street Casino, By Bob Kneisley

Posted by Dan Janal, Your Fearless PR LEADER | March 30th, 2009

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: All investors who seek more efficient investment vehicles and wish to learn about them while reading a text with “a plot”, (To keep them turning the pages while learning) Investors are unaware of the myriad hidden fees and “clearing costs” attendant their “retual” mutual funds…expenses that impact their performance on a daily basis.

“Casino” reveals the many court settlements that have resulted from the illegal activity on “Wall Street”, (Illustrating just one year and billions of dollars”).

Q: What is the book about?
A: A protagonist that is frustrated with portfolio losses turns to her past college love for expert advice and is taken on a whirlwind tour of four world economies while learning about “passive” investment strategies. The conclusion finds Jane Cromwell married to her advisor and much wiser after what was literally a nighmare that she survived.

Q: Why are you the best person to write this book?
A: To help educate average investors in an entertaining fashion and provide possible leadership solutions with a “grass roots” political education effort through the AllCan.org “self-screening” website.

With 37 years in the  financial services industry and one technical book published, I realized that people won’t read “technical” books…and for all the right reasons, (They are boring.) So, “Casino” is part Harlequin novel and part classic Gramm and Dodd financial text. I am told it is an “easy read”.

Q: How is this book different from other books on this topic?
A: Please see above.

The book is written in a “generic” fashion so that it can be private branded by “fee-only”, licensed investment advisors. The book can be used as a “business card” to educate prospects or as an educational tool for existing clients. The advisor can include his own picture and forward, if she wishes.

Q: Is there anything else we should know about this book?
A: For more information, visit www.wallstreetcasinobook.com

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Social Climbers, By Beth Dunn

Posted by Dan Janal, Your Fearless PR LEADER | March 26th, 2009

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Ladies 11+ who love style, fashion, entertaining and decorating.

Q: What is the book about?
A: Mean girls grown up–it is a witty novel that is also beautifully illustrated much like The Official Preppy Handbook.

Welcome to the world of Social Climbers…
where the society season kicks off at the opening night of the Philadelphia Orchestra. Main Line ladies compete to get their names on committees, invitations and their picture in the newspaper.

SC Elizabeth Quinn is a young lady determined to make it to the Philadelphia A-list. Each invitation (or snub) is a benchmark of her struggle. While Elizabeth is a SC, she lacks the ferocity of the ladies she will encounter. She’ll see schoolyard cruelty, just polished up for the grown-up world and now finely honed into small humiliations.

Friends from The Agnes Irwin School and Lake Forest College, Kitty and Elizabeth, are “mean girls” grown-up. They use their clique of friends and polished possessions to pick away at each other’s Social Standing. Sadly, their anger stemming from a boy they both liked in High School and neither married keeps them from seeing what is truly important in life.

Follow Elizabeth to afternoon tea and photo-ops. See if she chooses the right children’s names and the proper label to wear and display. Find out how she learns the difference between Jimmy Choo and Kate Spade, the language of nicknames, when it’s alright to brag about a bargain or wear costume jewelry, what to monogram (not toilet paper), who to idolize (Babe Paley) and what constitutes taste in music, nail polish.

Read about husbands who are an asset and the husbands who are a handicap. In the SC world, marriage and motherhood and a comfortable income are indispensable as a proper pedigree. For Elizabeth, the honeymoon was simply breathing space before the real work began.

Elizabeth strives to be a socialite but also something bigger. But what?

Q: Why are you the best person to write this book?
A: I have sat on over 30+ charity committees.

Beth Dunn grew up and attended Etiquette school on Philadelphia’s Main Line. By the time she was 12, she’d learned that white gloves had nothing to do with the weather. At 18, she’d changed from a private girl’s school uniform into a debutante ball gown.

After college, (which included a semester in Zimbabwe) she worked in publicity and public relations representing Philadelphia and national clients.

As a married lady, she discovered that while ground rules for social “acceptance” may have changed since her school days, the ladies definitely hadn’t. Sick of cliques, cruelties and mean girls grown up, Beth Dunn was motivated to write about them.

A Philadelphia Junior Leaguer, awaiting membership in the D.A.R., serving on 20+ charity committee’s, she currently lives in Mays Landing, New Jersey with her husband and two young sons.

Q: How is this book different from other books on this topic?
A: It isn’t about New York City Society–but rather Philadelphia, the reader can escape into the world of Social Climbing.

Q: Is there anything else we should know about this book?
A: It’s fun!

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Personal Social Responsibility: A Powerful Workbook For Being Socially Responsible In Business, By Arvind Devalia

Posted by Dan Janal, Your Fearless PR LEADER | March 23rd, 2009

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: This book is for people in the business and corporate world who are unsure about how best to introduce and implement social responsibility in their businesses.

It is also for everyone and anyone who is interested in being socially responsible and making the world a better place.

Q: What is the book about?
A: This is a powerful workbook for being socially responsible in business, and contains powerful questions that will change business people and their businesses forever.

The book has been described as the hard nosed business person’s guide to Corporate Social Responsibility (CSR), to do good in the world AND make a profit. Since the world today faces huge challenges such as economic meltdown, world recession, climate change, poverty, sustainability and social injustice, more than ever before we need world changing answers and we need them fast. This book asks the right questions to enable the reader to find his or her own answers.

Q: Why are you the best person to write this book?
A: Having worked in a number of different organisations and businesses and having coached many business people, I am seeing a huge desire everywhere to do the right thing for the world and for themselves. I have enabled 100’s of people to find their own “right” thing and have brought my learnings into this book.

I am on a mission to help business people and their companies find some right answers before it is too late. I hope to do this through my book.

Q: How is this book different from other books on this topic?
A: There are lots of “heavy” books out there which explain in depth how and why companies should adopt CSR principles and they are much needed. However there is very little out there that will take individuals on their own emotional journey of self-discovery; to discover their values and what motivates them. Knowing themselves better allows them to work out for themselves just what the right thing to do is.

Q: Is there anything else we should know about this book?
A: It is time for individual responsibility – even President Obama has talked at length about how he hopes to usher in “a return to an ethic of personal responsibility”.

As we increasingly question the way we live our lives, this timely book forces business people to ask themselves powerful questions to convert their good intentions into positive actions. It is all about not just doing things right, but doing the right thing.

As I say to my readers – “Come from a place of being socially responsible – you owe it to our future generations.”

To learn more visit www.PersonalSocialResponsibility.com

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Native Athletes In Action, By Vincent Schilling

Posted by Dan Janal, Your Fearless PR LEADER | March 19th, 2009

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Young Readers – with emphasis on Native American kids – although everyone can benefit from reading about these amazing people.

Q: What is the book about?
A: Some of the many native athletes who have excelled in the field of sports include: – Naomi Lang, US Olympian, ice dance champion – Ross Anderson, US record holder, downhill speed skier – Jordin Tootoo, National Hockey League player, Nashville Predators – Stephanie Murata, US National Wrestling champion – Beau Kemp, Minnesota Twins, Rochester Red Wings – Alwyn Morris, Olympic gold and bronze medalist in kayaking – Cory Witherill, professional Indy car racing. These stories for young readers highlight the lives and achievements of these courageous and talented athletes.

The Native Trailblazers Series profiles stellar role models who have raised the profile of indigenous culture in North America. This exciting work of non-fiction reminds readers of the extraordinary contributions of Native Americans to our country’s social fabric. Ages 9 to 16 years

Q: Why are you the best person to write this book?
A: I am a Native American photojournalist with a great sampling of people that I have met in my career.

Q: How is this book different from other books on this topic?
A: None really exist that I know about – and it is contemporary.

Q: Is there anything else we should know about this book?
A: Click on the links below.

Vincent Schilling
Award-winning author of Native Athletes in Action and Native Men of Courage
Indian Country Today Correspondent – www.indiancountrytoday.com
Mix Magazine Columnist – www.mixmagweb.com

Learn more about me on Linkedin: http://www.linkedin.com/in/vincentschilling

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