Soar Despite Your Dodo Sales Manager, By Lee B. Salz
Posted by Dan Janal, Your Fearless PR LEADER | August 14th, 2009
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Question: Who is the intended audience?
Answers: Sales Professionals and Small Business Owners
Q: What is the book about?
A: Companies are infamous for “promoting” their top sales person into the role of sales manager with no training, no development, no mentoring. Since sales management is not a skill you learn in the womb, these new sales managers have not been provided with a tool kit to help their sales team…but they still expect them to perform.
The book is intended for the sales people working for a manager that is not equipped to help them so that they can develop their own sales architecture® which is their success framework. Soar teaches sales people how to develop a sound-byte, organize their sales territory in a meaningful way, create a needs analysis program, analyze buying players, and much, much more.
Q: Why are you the best person to write this book?
A: Having built sales organizations for twenty years in multiple companies and industries, I’ve learned what sales people need to thrive. The sales architecture® methodology presented in Soar is not theoretical. It has been used and refined by the sales organizations that I managed over the years.
Q: How is this book different from other books on this topic?
A: There is nothing theoretical in this book. It was not developed based on studies of countless companies and how they were successful. It a grass roots, hands-on book with strategies and tactics that have been used by the teams that I managed.
Q: Is there anything else we should know about this book?
A: The Sales Book Awards ranked this book as one of the top 12 books of 2008 and awarded it a silver medal for sales motivation.
I no longer have my own business, so this book is not for me. It sounds great for those still in the business world, though. I’ll recommend it to my friends.
Lee Salz seems to know what she’s writing about. Best of luck.
Betty Dravis
I’ve been told that companies are not providing the mentoring and support like they used to. In my own career, I was told on my first day on the job that no one would look out for me. That was my job. This book helps people thrive despite cut backs and a lack of support for sales professionals.