Archive for August, 2009

No Limits: How I escaped the clutches of Corporate America to live the self-employed life of my dreams, By Sara Morgan

Posted by Dan Janal, Your Fearless PR LEADER | August 18th, 2009

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Question: Who is the intended audience?
Answer: This book is intended for frustrated professionals fed up with life in Corporate America. This could be a young person just entering the job market, or a seasoned veteran who has been around the block a few times. Either way, the person longs for something more in their life and career. They crave a sense of meaning and purpose and would like to know that their job is not just a way to make someone else a lot of money.

Q: What book is about?
A: Refreshingly candid and honest, this career-minded guide helps professionals determine if self-employment is their ticket to a better life. Written by a successful, independent software developer, rather than a career coach or consultant, this straight-to-the-point book offers readers practical and useful advice for how to get started on their path to self-employment. It also informs the reader what the major benefits to self-employment are, along with identifying who is best suited for self-employment and what things people will need to consider. This book is not a “how to get rich quick” story. It is a “how do I maximize my potential and feel satisfied and happy with what I am doing in life” story.

Q: Why are you the best person to write this book?
A: The author, Sara Morgan, knows from direct-hand experience how frustrating and un-inspiring the life of a Corporate employee can be. Four years ago she made the jump to self-employment and despite challenges, stayed true to her belief that a better, more fulfilling life lay ahead. She now lives the life she always dreamed of and she hopes to inspire others to take the remarkable path she has chosen. She is a Microsoft certified web developer and experienced author with six technical books and dozens of articles to her credit.
Q: How is this book different than other books on this topic?
A: Rather than being written by a career counselor who is just trying to sell their services, this book was written by someone who knows what it is like to actually escape the “Corporate Trap”. Sara Morgan also incorporates advice from seven other successful entrepreneurs, each of who is profiled in the book. The result is a book that is honest and easy to read and offers real advice on how to succeed in your life and career.

Q: Is there anything else we should know about this book?

A: I have set up an extensive web site that offers readers a sneak preview of the chapters and allows them to order books online. You can access this web site at www.nolimitsthebook.com. I have also established a community site, in which I blog frequently about topics related to the book. However, anyone that joins the site can also post blog entries and also post topics to the forum. This web site is http://nolimitsthebook.ning.com.

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Soar Despite Your Dodo Sales Manager, By Lee B. Salz

Posted by Dan Janal, Your Fearless PR LEADER | August 14th, 2009

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Question: Who is the intended audience?
Answers: Sales Professionals and Small Business Owners

Q: What is the book about?
A: Companies are infamous for “promoting” their top sales person into the role of sales manager with no training, no development, no mentoring. Since sales management is not a skill you learn in the womb, these new sales managers have not been provided with a tool kit to help their sales team…but they still expect them to perform.

The book is intended for the sales people working for a manager that is not equipped to help them so that they can develop their own sales architecture® which is their success framework. Soar teaches sales people how to develop a sound-byte, organize their sales territory in a meaningful way, create a needs analysis program, analyze buying players, and much, much more.

Q: Why are you the best person to write this book?
A: Having built sales organizations for twenty years in multiple companies and industries, I’ve learned what sales people need to thrive. The sales architecture® methodology presented in Soar is not theoretical. It has been used and refined by the sales organizations that I managed over the years.

Q: How is this book different from other books on this topic?
A: There is nothing theoretical in this book. It was not developed based on studies of countless companies and how they were successful. It a grass roots, hands-on book with strategies and tactics that have been used by the teams that I managed.

Q: Is there anything else we should know about this book?
A: The Sales Book Awards ranked this book as one of the top 12 books of 2008 and awarded it a silver medal for sales motivation.

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Don’t Bring It to Work: Breaking the Family Patterns that Limit Success, By Sylvia Lafair

Posted by Dan Janal, Your Fearless PR LEADER | August 12th, 2009

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Question: Who is the intended audience?
Answer: Executives, managers, directors, family firms, HR specialists, coaches, MBA Candidates.

Q: What book is about?
A: This book explores what happens when patterns originally created to cope with family conflicts are unleashed in the workplace. When stress and anxiety hit the hot button at work we all revert to behaviors we used as children for survival and security.

The common patterns of pleaser, rebel, avoider, martyr, and the like are familiar in every business setting and get in the way of real work being done. This book shows how to transform these out-dated behavior patterns to ones that make working together successful and profitable.

Q: Why are you the best person to write this book?

A: I am the owner of a retreat center and a consulting company. I am also a “drama queen” who had to learn where that academy award winning, albeit bothersome, behavior came from before my employees were ready for a mutiny.  I have a PhD in psychology with a focus on family therapy.

When I realized that we do bring the behavior patterns from our original organization, the family into our present organization, the workplace I knew I had stumbled onto something important. I have dedicated myself to helping leaders and their direct reports become aware of the tired, old behaviors that worked at three or ten years of age yet get in the way of present day grown-up interactions. I have developed the OUT Technique (Observe, Understand Transform) as an effective and efficient process to make the work environment productive and collaborative.

Q: How is this book different than other books on this topic?
A: This is the first book to identify the 13 most common patterns that correspond to characters familiar to anyone who has ever worked in an office. You know the type – maybe he’s the office clown, or the woman who always looks busy yet is the avoider, or the guy who has a rain cloud above his victim head. These behaviors are painfully annoying and stir up conflict in any office. The book is filled with a wealth of real-life anecdotes and practical workbook-style exercises that, when followed, empower people to make profound differences both at work and in their personal lives.

Q: Is there anything else we should know about this book?

A: It is being used as the text for a leadership program in Ghana as well as several other graduate courses in the states. There are several groups that have begun to use this book as a home study course and it is the basis of the successful Total Leadership Connections Program.

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Learning Disabilities:  Understanding the Problem, Managing the Challenges, By Etta K. Brown

Posted by Dan Janal, Your Fearless PR LEADER | August 10th, 2009

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Question: Who is the intended audience?
Answer: Parents, teachers, students, grandparents and others who knows or cares about a child with learning disabilities.

Q: What is the book about?
A: The book is a manual written with an insider’s view of the process of special education for learning disabled children. It empowers parents with insight into the environmental factors that cause learning disabilities; vital information about laws and legislation that empowers parents with rights that supersede those of the school. It is designed to empower parents with information and strategies that will elevate them to a level of co-partnership by powerfully supporting at home what she is asking the teacher to do in the classroom.

Q: Why are you the best person to write this book?
A: 30 years of experience as a school psychologist in public education prepared me with an insight into the workings of the special education process that is of benefit to parents. Preparation as a classroom teacher along with extensive graduate training in school administration, language, reading, special education, and parent education gave me a rich foundation in children and learning.

During this time I learned what and what not to share with parents and why in the best interest of the school they should not be told.  In this book I have revealed all the little things schools would rather parents did not know about special legislation that gives parents and children rights that supersede those of the school.

The fact that legislation left the laws on the books without funding to implement them is highly problematic for the schools.  However, the law is there, and this book empowers parents to claim their rights under that law, making  them a driving force in special education.  Parents who purchase and read the book are empowered by the author through fax and phone in accomplishing their objectives for their child’s education.

Q: How is this book different from other books on this topic?
A: This book empowers parents to take an active role in making a difference for their child.  This book educates parents, and makes them the driving force behind the design of the Individualized Education Plan. Parents are provided with all the skills necessary to insure that their child receives the free, appropriated, public education guaranteed by law.

Q: Is there anything else we should know about this book?

A: It is fearlessly written by a 60’s activist who believes that things can be different and that parents are the key to this difference. The book is a road map to that objective.

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