Archive for September, 2009

Hook & Jill, By Andrea Jones

Posted by Dan Janal, Your Fearless PR LEADER | September 29th, 2009

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Question: Who is the intended audience?
Answer: Hook & Jill is a fairy tale for “grown-ups.” Neverland is a place we long to return. It calls to us even — and especially — once we are past the innocent age of Peter Pan. Adults who re-read Peter Pan to their children can fully appreciate J.M. Barrie’s nuances and undertones. Hook & Jill revisits the delights of the original tale, and takes it further to develop the more mature themes at which Barrie only hinted in his children’s classic. Those who fell in love with Wicked and its adult perspective of Oz may find an equal fascination with the Neverland that I bring to life in an uninhibited new vision.

Q: What is the book about?
A: As Wendy Darling mothers the Lost Boys in Neverland, she struggles to keep her boys safe from the Island’s many hazards. The obvious villain is Captain Hook, insidious and seductive, a master manipulator devising vengeance for his maiming. But a more subtle threat encroaches from an unexpected quarter.… The children are growing up, and only Peter knows the punishment.

Q: How is this book different from other books on this topic?
A: Peter Pan has inspired writers, musicians, artists and actors for over a hundred years. But Hook & Jill is the first novel of Neverland to allow adults to fully return there. As grown-up readers recognize, Barrie threaded the loom for a deeply psychological coming-of-age. I took up Barrie’s strands and wove them to create an intricate and satisfying, if frightening, voyage into adulthood.

Q: Is there anything else we should know about this book?

A: Hook & Jill is not a story for those who wish to remain forever in childhood. It challenges the assumption that morality can be viewed — as children view it — in terms of black and white. The dark side of innocence is exposed, and what appears to be good may prove otherwise, while what seems to be evil… is irresistible.

Q: Why are you the best person to write this book?
A: The mythology of Peter Pan is the magic mirror to my own experience. As an emerging adult, I discovered myself to be in the same predicament as Wendy and the Lost Boys. I, too, was forbidden to grow up. Yet I, too, could not help doing so. Like the children in Hook & Jill, in making my own decisions, I cast myself out of “Paradise,” reaping both the troubles and the rewards of independence.

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Baseline Selling: How To Become A Sales Superstar By Using What You Already Know About The Game Of Baseball, By David Kurlan

Posted by Dan Janal, Your Fearless PR LEADER | September 24th, 2009

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Salespeople, Sales Managers, Sales VP’s, Sales Directors, Professionals in Service Firms, Entrepreneurs and Baseball Fans.

Q: What is the book about?
A: This book is about sales and baseball and how, using the baseball analogy, they are nearly the same.  Four bases, four (not 7) steps. All-star baseball players share many of the same characteristics with all-star salespeople. This book will take veteran and rookie salespeople alike on a unique journey through selling, covering everything, leaving out nothing, and providing plenty of examples along the way. All to simply selling to the degree that you can sell more, in less time, more easily.

Q: Why are you the best person to write this book?
A: My company, Objective Management Group, Inc., has assessed hundreds of thousands of salespeople and that experience, data, and understanding, along with my 25 years of training and developing salespeople and sales managers, gives me a unique perspective on how to help salespeople over achieve.

Q: How is this book different from other books on this topic?

A: Baseline Selling answers the question, “why do 74% of all salespeople suck?” and shows that it’s more because the sales training establishment has complicated things so much, than because the profession has become so much more difficult.  The book accomplishes its goal of simplifying the sales process so that veterans can quickly become more effective, and newer salespeople can ramp up more quickly.  It does so by utilizing a baseball analogy which nearly anyone can easily follow, remember and apply.

Q: Is there anything else we should know about this book?

A: The book is already a best-seller, is required reading by sales experts and companies around the world, and is a fun, memorable and powerful read. Read reviews and what the sales experts have to say at http://www.baselineselling.com

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Unlikely Teachers: Finding The Hidden Gifts In Daily Conflict, By Judy Ringer

Posted by Dan Janal, Your Fearless PR LEADER | September 17th, 2009

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Question: Who is the intended audience?
Answer: Anyone interested in improving their ability to manage conflict and hold difficult conversations will benefit from reading Unlikely Teachers.

Q: What is the book about?
A: This book on Aikido and conflict is a practical tool to help the reader generate more power, presence, and flow in their relationships and in their life. Aikido is a martial art that views a physical attack as a gift of energy. Unlikely Teachers applies the Aikido metaphor to non-physical conflict—what we might call life’s “attacks”—such as arguments, everyday hassles, and the more serious problems we all face at some point in our lives.

Q: Why are you the best person to write this book?
A: I have been a writer, workshop leader, and black belt in Aikido for over 15 years and teach internationally on conflict transformation—the conversion of difficult challenges into useful energy.

Q: How is this book different from other books on this topic?
A: Unlikely Teachers is more than a “how-to” book. It offers personal stories, reflection, and direction on how to manage ourselves in difficult moments.

Q: Anything else we should know about this book?
A:One of my favorite things about Unlikely Teachers is its focus on practice. It offers simple, profound ways to begin to re-pattern responses to conflict that no longer work. Leadership author, Margaret Wheatley, endorsed the book saying:

This book is deliciously wise. It’s filled with stories that delight and teach in the same moment. And its wisdom, which is eternal, illuminates the path that leads us out of conflict and into deeper relationship with others and with ourselves.

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Make It Happen! Live Out Your Personal Brand, By Justin C. Honaman

Posted by Dan Janal, Your Fearless PR LEADER | September 15th, 2009

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: The Target Audience for this book spans a number of consumer demographic groups and spans multiple distribution channels.  Key audience targets include:

. Male business professionals; self-help readers; 20-40 years old
. Female business professionals; self-help readers; 20-40 years old
. Readers of leadership development books
. Readers of books on personal branding
. Faith-based organizations and readers interested in the faith / positive life foundation book elements


Q: What is the book about?

A: Do you make things happen? Are you an authentic leader? Are you able to define your personal brand? How do you live out your personal brand each day?

Life experiences combined with your own interpersonal traits, collectively emote a personal brand – something nebulous yet completely comprehendible. A concept that when understood, is powerful in both personal and professional endeavors. Hence the purpose of this book.

The book chapters depict many life lessons, words of advice and a few stories that tie directly to a personal brand model – the Live It Out (LIO) model. Key messages within the book link to one of the cornerstone focus areas within the model including Self, Faith, Community, Family, Work/Career, and Outside Influences.

Q: Why are you the best person to write this book?
A: First, my experience working across more than 30 large and small corporations both in the management consulting industry and at Coca-Cola Customer Business Solutions.  Second, I am “making things happen” – writing this book, releasing my first country music album, working on my next album, etc. – while many others just talk about their dreams, passions, and interests without taking the step to live it out.  Finally, I have a unique perspective with a blend of the professional world and the artistic world of singing / songwriting and writing.

Q: How is this book different from other books on this topic?
A: Make It Happen! offers a new, fresh approach to authentic leadership from the perspective of living out your core values and learning from everyday life experiences.

Q: Anything else we should know about this book?
A: A little about me!  Justin Honaman is a strategic business process and technology professional with a background in marketing and business intelligence. Justin released Make It Happen! Live Out Your Personal Brand – a book on authentic leadership and personal branding – in Q1, 2009.  In addition to his writing endeavors, Justin is also a singer-songwriter of Country and Contemporary Christian music. Justin holds an Industrial Engineering degree from Georgia Tech and an MBA from Auburn University. Justin lives in Atlanta, Georgia. Learn more at www.honaman.com.

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