Cool Book Of The Day

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Question: Who is the intended audience?
Answer: All Men Are Cremated Equal: My 77 Blind Dates is written for men and women who are looking to find a mate. This book speaks to both sexes and relays an inside view on the workings of a marriage-minded female. All women looking for Mr. Right should read this book and learn how to avoid the dating pitfalls I went through to find Mr. Right.

Q: What is the book about?
A: I was freshly broken up with my fiancé, and wasn’t in the market for yet another dead end relationship. I made a list of the ten qualities I was looking for in a man and forwarded the list to my vast social network. I then ventured on 77 blind dates, letting friends act as matchmakers in the Portland and San Francisco Bay Area dating scene.

Q: Why are you the best person to write this book?
A: I only dating men who matched my list, and all date were blind dates. I mapped out a course, journaled every step and made it happen for myself.

Q: How is this book different from other books on this topic?
A: I take my readers along on the good dates (the sexy local candidate), the bad (the concert promoter who ended up bloodied), the utterly bizarre (the man who speaks in quotations), and the educational (the contractor who invites her along on a last-minute concrete pour). I chronicle the giddy anticipation of a first meeting, the sense of adventure as the night lingers on, and the challenge to remain optimistic when there were 55 dates down, and 22 more to go.

Throughout, I discuss my life in the funeral industry, from the workaday tasks, to the more unusual aspects of the business. My memoir describes how I balanced my social life (with the living) with my professional responsibilities (to the dead).

Q: Anything else we should know about this book?
A: I found true love! I stayed true to myself and true to course, and true love came along. I am happily married and off the dating roller-coaster.

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Question: Who is the intended audience?
Answer: Successful corporate executives who, after 10-30 years in the business world, believe they may be ready to do something on their own but aren’t sure if they have “the right stuff” at the right time and want to find out.

Q: What is the book about?
A: As the American economic landscape shifts, seasoned corporate executives are looking at independent business ownership as a way to secure and control their futures, and franchised businesses are growing in their appeal.

But pouring a large amount of money into a franchise does not guarantee success. In this book, you’ll find out:

• How to determine if you can succeed as a franchise owner;
• What dangerous pitfalls to avoid as a buyer;
• The potential rewards of owning your own business;
• Whether or not the numbers make sense;
• Ways to raise money for your venture;
• And much more!

If you are tired of the corporate world and want to escape the rat race, then let Mitchell York, a successful franchisee and professional certified coach, guide you through the many steps involved in deciding whether or not to buy a franchise and how to do it right. As the former president of LendingTree Inc. and other major companies, he now owns a profitable and growing franchised business, and he’s sharing his secrets for success in Franchise: Freedom or Fantasy?

Q: Why are you the best person to write this book?
A: I am a Professional Certified Coach (PCC), credentialed by the International Coach Federation, so I know how to coach people in a process like this. Moreover, I had a very successful corporate career myself, including being president of LendingTree Inc., so I’m not just a dillatante offering advice. And finally, I own a highly profitable franchised business myself, having re-invented the franchisor’s business model to suit my needs and in the process becoming its highest profit-margin franchisee. I am also a certified job search and career coach through a company called The Five O’Clock Club (www.fiveoclockclub.com), a national coaching and outplacement firm, so I am able to help people determine whether a business, or perhaps just a better job search, is the right path for them. I also am a featured blogger for www.AllBusiness.com, writing about franchising, and I write my own blog at www.e2ecoaching.com

Q: How is this book different from other books on this topic?
A: Other books tell you how franchises operate but not whether the entire concept is right for you.
This is the only book that targets successful corporate executives as potential franchise owners.
This is the only book written by a former senior executive of a major corporation who traded pinstripes for a Hawaiian shirt and a tiki bar, and who is also a certified business coach.

Q: Anything else we should know about this book?
A: The author offers a no-cost consultation with readers who may be thinking about business ownership after their corporate careers to help them determine whether it is the right path for them, and if so how to proceed on to success.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Organizational leaders at every level within an organization, particularly those with the accountability for culture (HR professionals)., That said,  the perspective and behaviors of a jester can be understood and adopted by anyone regardless of their organization, role or position.  Those who apply what they learn from this book can wield significant influence and bring about remarkable positive change.

Q: What is the book about?
A: In my business book, The Secret Life of the Corporate Jester: A Fresh Perspective on Organizational Leadership, Culture and Behavior, I reveal how to adopt and apply Corporate Jestership within an organization.  Jestership is not about wearing colorful costumes and entertaining others, but is, instead, a unique perspective into organizational dynamics.  Authentic jesters have the rare ability to uncover and successfully address blind spots in thinking and action that directly effect communication, morale and results.

Q: Why are you the best person to write this book?
A: Over the last 12 years I have worked for a consultant for over 500 various organizations including many Fortune 500 businesses.  The lack of Corporate Jestership seems to be common and at the heart of many of the issues I was asked to tackle.

Q: How is this book different from other books on this topic?
A: It is short, fun to read and not only a has “sticky” concept easy to understand and apply, but contains a step by step guide to immediately leverage the concept in your organization.

Q: Is there anything else we should know about this book?
A: Using the Corporate Jestership concept as a base, I have delivered hundreds of personalized keynotes, learning sessions and coaching for organizations and individuals – including such industry leaders as eBay, JetBlue Airways, Hewlett Packard, L3 Communications, and the BBC.

The book has received positive praise from a number of people in many different business fields including the Senior VP of Strategic Change Management at Hewlett Packard who said:  “The Secret Life of the Corporate Jester is a fun and intriguing read filled with insights into what it takes to be a successful leader in today’s complex corporate environments.” as well as the VP of Organization Development at Advance Auto Parts who said “This book will quickly change your perspective on managing and leading.  Every person who wants to influence culture change and build leadership in any organization should give this a read.”

“After reading his book and sharing it with my team, we invited Dave to join us for a leadership development event.  His dynamic, interactive learning session brought to life the entertaining stories, effective exercises and thought-provoking questions in his book.” – Greg Inozemcev, Learning and Development, JetBlue Airways

Pitch reporters with our up-to-date media databases:

Q: What is the book about?
A: Getting a good deal got a whole lot more difficult with the recession. Customers are demanding that they get a better deal from you. But, you also have to negotiate a good deal for your company. Strong negotiation skills are a must to survive this economy intact, but very few sales people are great negotiators. Negotiation Rules! offers a practical approach for sales people and small business executives who must provide a good deal to their customers while also meeting their own profit margins.

Q: Why are you the best person to write this book?
A: Having negotiated a variety of deals as an attorney and professional mediator I saw what worked and what didn’t work at the bargaining table. Mediation is the perfect vehicle for seeing successful negotiation techniques in action. When I began training and coaching my clients, they all had tremendous success negotiating deals using the techniques that I used as a professional mediator. I began collecting their success stories to share with others, and Negotiation Rules! was created.

Q: How is this book different from other books on this topic?
A: Negotiation Rules! is a practical guide for the real world deal. It is packed with success stories from real clients facing real challenges. There are no gimmicks in this book; just down to earth techniques that successful negotiators use to land terrific deals. Negotiation Rules! is laid out in an easy to read style. It can be read from cover to cover or by choosing the one chapter that answers your pressing question.

Q: Is there anything else we should know about this book?
A: Chapter 4 Negotiating Money Diagrams and Chapter 12 Planning Worksheets are available for free by visiting the shopping cart at www.jnyden.com.