Cool Book Of The Day

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Question: Who Is the intended audience?
Answer: This book is ideal for B2B business leaders running companies under $100M in revenues.  It can also guide CEO’s who want to exit their business in 2-10 years, but are seriously undervalued, overwhelmed, or unfocused.  Many entrepreneurs are reading the book to learn from CEOs who have already reached the next level of growth to which they aspire.

Q: What is the book about?
A:  Many strategic planning and marketing experts try to dazzle readers with complex business jargon, sexy marketing hype and cool new ideas.  This book simplifies marketing success by helping business leaders overcome the two biggest business growth roadblocks: limiting beliefs and lack of a written, practical plan.  I bring many practical examples from my decades of working for growth companies and top performing organizations.

Q: Why are you the best person to write this book?
A:  I have helped clients secure $83M in new business within just two years. I have advised hundreds of business leaders based on the results of my one-year study of how high performing business owners create sustainable, healthy businesses.  My 26 years of helping organizations secure top line growth without “selling out” has earned me accolades from leaders such as Dr. Stephen Covey, Marshall Goldsmith, and Guy Kawasaki.   You won’t find any academic fluff here—only proven, time-tested, easy to understand tools and strategies.

Q: How is this book different from other books on the topic?
A: One book reviewer said that “many business books read like a theoretical, academic methodology that would take a rocket scientist to follow and implement.  Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level.”  Zappos CFO Alfred Lin says “it is a thoughtful book that brings together marketing and strategy to inform the planning process that is focused on delivering value.”  I added many of my own personal stories to give the book a uniquely human perspective and feel.

Q: Is there anything else we should know about this book?

A: EnergizeGrowth® NOW helps you stay connected to your customers, partners,  and yourself. After overcoming the startup hurdles, it’s easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow—without losing sight of the principles that got you here.
From my own personal experience, I know that it takes real commitment to focus on the fundamentals that help you build a sustainable business.  Energize Growth® NOW is the resource you need to help you achieve that.  It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you up to focus on more strategic activities. To me, that is energizing!

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Question: Who Is the Intended Audience?
Answer: The book was written for sales professionals, sales VP’s, business owners, entrepreneurs, sales managers, professionals in service firms and anyone who sells for a living.

Q: What is the book about?
A: This book is about what it takes to be successful in sales. It is a description of the skills personal attributes that are necessary to make it, and the weaknesses that hold us back. The book takes rookies and veteran salespeople on a road of self-discovery. Readers will learn what skills are required to succeed, and why developing the skill is not enough to guarantee success. In simple, easy to understand terms they will learn the connection between what is in their mind and how much money ends up in their pocket.

Q: Why are you the best person to write this book?
A: We are sales development experts. Our company, Caramanico Maguire Associates, has evaluated and trained hundreds of companies and thousands of sales people over the last 23 years in virtually every major category. This with over 50 years of combined sales experience and academic backgrounds in psychology, business, and technology gives us a unique perspective on what makes salespeople successful.

Q: How is this book different from other books on the topic?
A: This book addresses not only the intellectual skills required for success but much more importantly the hidden weaknesses that prevent salespeople from executing what they know. This is not your typical “how to” book. Where other books simply tell you what to do, this one identifies what keeps you from doing it and shows you how to overcome the weaknesses that frustrate most salespeople. For salespeople his book answers the question “why am I not more successful, I study hard, I work hard, I know my product inside and out…”  For managers and owners it answers the question “Do I have the right people to take me to the next level?”

Q: Is there anything else we should know about this book?
A: It is an easy read containing simple yet powerful ideas on how to improve. Every idea is non-academic, field tested, and includes real world examples.

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Question: Who is the intended audience?
Answer: The intended primary audience is the American public.   There are a number of misconceptions about health care in their mind, for example, that doctors set their own fees when in fact Medicare and other third parties set the fees.  Caregivers are a secondary audience, and in the book, I seek to give their point of view.

Q: What is the book about?
A: It is about the prospects of proposed health reform, Obama style, passing.  And if it passes and in what form, will it be a historic legislative monument or a political monstrosity? The book is respectful but skeptical about the changes for passage.  As I write, only 42% of Americans approve of President Obama’s handling of health reform.  My guess, as expressed in the book, which was finished in April, is that President Obama will get about 1/3 of what he wants.

As expressed in the book President Obama faces four major reform obstacles. I call them the four “Cs.”

• Culture American style, abhors the word “rationing.”  Our health care culture cherishes unlimited choice, quick access to the latest and best in medical “cures,” and proven lifestyle restoring technologies. These traits conflict with a centralized, command-and-control, federal expansion of health care.

• Complexities American health care is a whirling Rubik’s Cube, with millions of interrelated moving parts, institutions, and people, each with agendas, axes to grind, and oxen to gore.

• Costs Obama says prevention, electronic medical records, and paying only for what works, as established through comparative research, will save billions of dollars, yet scant evidence exists that these measures work.  Proposed savings remain hypothetical.  The estimated cost of the current Democratic health exceeds $1 trillion over the next decade and will likely be more.

• Consequences of curtailing health costs, may be worse than the cure, because health care institutions and private practices in many communities are the biggest and fastest growing employer in town.  Collectively, health care profoundly impacts most communities’ economies. Health care’s building blocks can’t be downsized quickly or dramatically.

To these obstacles I would now add public concern over the projected $9 trillion deficit in 10 years, the dreadful state of the economy, the 10% unemployment figure as more overriding concerns than health reform, and the recent defeats in government races in Virginia and New Jersey, which may cause the Blue Dogs to vote against House and Senate health reform bills.

Q: Why are you the best person to write this book?
A: Because I am a physicians who been writing on this subject for 35 years – as editor-in-chief of Minnesota Medicine,  The Reece Report, and Physicians Practice Options – for 35 years. Also I’ve written 10 books on various aspects of the medical system.   In the last two years, I’ve published three books: Voices of Health Reform, Innovation-Driven Health Care: 34 Keys to Transformation, the Obamacare book, and 1060 blogs in Medinnovationblog. The blog focuses on medical innovation and health reform. During the course of these writings, I’ve interviewed over 300 health care authorities and participants and have captured their words in print interviews.

Q: How is this book different from other books on this topic?
A: The book is different because it highlights several things you haven’t heard in the health care debate. 1) Doctors are demoralized and departing from or not entering the ranks of primary care at an accelerating rate; 2) it reports the results of a survey of 300,000 primary care doctors which explores the reasons for physician discontent; 3) it explains the impact of the internet on health care; 4) it points out that health care is a vibrant industry that employs 14 million Americans and is one of the few growth sectors of the American economy; 5) it delineates why the American medical system compares favorably with the health systems of other countries in terms of responsiveness: shorter wait times, faster access to high tech care, and greater amenities of care.

Q: Is there anything else we should know about this book?
A: This is a book containing 41 chapters you can dip in and out of.  It has a varied fare – straight reporting, interviews different folk with different points of view – businessmen, health care agents, doctors, government, a self-interview with the author, and a toast and prayer for President Obama.  It is indexed, making it easy for you to explore topics you are interested in.  It explains what patient-centered care and consumer-driven care are all about, and it explores why America’s individualistic, entrepreneurial, and innovative cultures make America medicine different – sometimes better, sometimes worse – from health care in other nations.  Above all, it emphasizes we are a bottom-up society that thinks for itself and relies on the common sense of its many peoples in different regions of the country with different cultures.