Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Entrepreneurs, sales reps and managers, small business owners, home-based business owners, and those just plain interested in how the world works.

Q: What is the book about?
A: The book reveals the 12 attributes of “800-Pound Gorillas”, or the dominant players in any market who get the largest share of the business.  Whether you’re an individual looking to become a larger presence in your sales career, or a company that needs to find a different route to beat the competition, the stories and examples in the book will help you discover several ways to improve your status and success in the business jungle.

Q: Why are you the best person to write this book?
A: My 25+ years in broadcast advertising sales, combined with the need to become a more dominant player as I went off to start my own company, gave me the desire to learn more about how others had become the 800-Pound Gorillas in their respective categories.

Through dozens of interviews, hours of research, and refining of the information, the 12 attributes of dominant players came to the surface.  The book has already helped many others to become a more dominant player in a wide variety of business categories.

Q: Is there anything else we should know about this book?
A: The book is different than others because it explores several business categories no one has written about in great detail.  We’ve all heard about Starbucks, Google, and Wal-Mart; who’s the dominant player in the school bus sales industry, and what can an individual learn from their success?  How about nursing homes for underprivileged people?  Promotional specialty products?  Travel Websites for hotel properties?  The sports ticket sales industry?  These are just a few of the categories that are highlighted and revealed in this book – stories you won’t find anywhere else.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Single Baby Boomers exploring the world of Internet dating.

Q: What is the book about?
A: Profileactics: A Guide for the Prevention of Ill-Conceived Personal Ads combines lessons in self-awareness and language with generous doses of wisdom and wit. The result is an invaluable tool for Baby Boomers exploring the world of Internet dating.

Hundreds of profile excerpts are used to demonstrate the often misguided efforts of Boomers looking for love. Some are hilarious, some sad and some are just strange, but all illustrate the power of words.

Q: Why are you the best person to write this book?
A: I am a psychotherapist in private practice for 25 years in Connecticut.

My first book, From Ex-Wife to Exceptional Life: A Woman’s Journey through Divorce won an honorable mention award from the Independent Publishers Association. It has helped thousands of women recover from divorce and find joy in their new lives.

When they began dating again, their stories of internet dating became the inspiration for this book. Profileactics assists the reader in developing a more discerning eye, not only about what not to write but also about whom not to date.

Q: How is this book different from other books on this topic?
A: The book focuses on the importance of an impeccably written profile. Potential suitors have literally thousands of choices. Without a good first impression there will be more rejection than connection. The book is informative and the material is approachable, upbeat and well-organized. It is a fun read!

Q: Is there anything else we should know about this book?
A: Profileactics will help single Baby Boomers craft a better profile and assist them in finding the love they want; it will challenge the reader to look more deeply into themselves—beyond childhood dreams and stereotypical expectations of gender and relationship. This self-reflection will result in a heightened self-awareness and a clearer picture of what they long for in a relationship.

For more information about my practice, upcoming workshops and the books, www.donnaferber.com, or www.profileactics.com

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anyone involved in sales, business development, account management, marketing, or fundraising.  It’s also great for job seekers.

Q: What is the book about?
A: In today’s hyper-competitive marketplace, the ones with the information are the ones that win. Because when it comes to sales and business, there is no such thing as a fair fight. In Take the Cold Out of Cold Calling you’ll discover astonishing Sales Intelligence Web Search Secrets you can use to ensure you’re more prepared for every sales meeting, every client call, every business interaction, every time.

Q: Why are you the best person to write this book?
A: I have more than 20 years experience using the techniques I teach to help market and sell for startup companies and some of the world’s most famous brands. I am the creator of the “Know More!” sales training program and have taught these techniques to thousands of business executives around the globe.  For seven years, I was also the president of the nation’s premier business library.

Q: How is this book different from other books on this topic?
A: There truly are no other books on this topic.  There are thousands of books that teach you how to sell. There are many that teach you how to find information. This is the only book that teaches how to quickly locate information online and how to apply it to win business.

Q: Is there anything else we should know about this book?
A: Sales Intelligence is THE key to successful business development and account management in any economic environment. In fact, studies show that when you practice the types of Sales Intelligence tips found in Take the Cold Out of Cold Calling, that you will win twice the business of your competition who “wings it.” This book will help you discover Web search secrets even the pros don’t know.

From Google search tricks to free premium databases; from the “Invisible Web” to leveraging social media as an “intelligence agent,” you’ll learn how to quickly find the information you need to make a big-time impression with any prospect, and build deeper relationships with any client. Armed with the secrets shared in Take the Cold Out of Cold Calling, you will…

• Better understand your prospects and clients, so you have a competitive edge.

• Create sales presentations that address your prospects’ challenges.

• Become astonishingly well-informed about your clients’ wants, needs and plans.

• Create more opportunities with prospects, and get an advantage in negotiations.

• Be better prepared to present, sell, and close more deals than…anyone!

Endorsed by some of the world’s leading sales experts and business leaders (http://www.samrichter.com/reviews), Take the Cold Out of Cold Calling is the first book and program that teaches how to use online resources to find information BEFORE the sales call, and how to apply the information to ensure immediate and ongoing relevancy. Sellers are able to ask very pointed questions, leading towards a superb first impression, deeper more meaningful discussion, relevant pitches, and ultimately, a better proposal and long-term ongoing customer value.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Any one that wants their investments grows tax-free. For young people whom want to save for emergency need or college, or older people for retirement.

Q: What is the book about?
A: In plain English what a Roth IRA is and who should have one. Also for those who have IRA’s and trying to decide, should they convert their IRA’s into Roth IRA’s in 2010?

Q: Why are you the best person to write this book?
A: I am a practicing CPA and Financial Adviser, who has prepared and reviewed over 400 tax returns per year for the last 25 years.

Q: How is this book different from other books on this topic?
A: What I practice very day on my business is what I recommend in the book. Many others write book based on IRS rules but never fully understand how it works in real life

Q: Is there anything else we should know about this book?
A: There will be a rush for some people to convert their IRA’s into Roth IRA’s in 2010, because the IRS is allowing those with Income (AGI) of over $100,000 to convert in 2010 since they have not been able do that so far.

The big question: is should you convert or not? In order to get to the right answer, you need to know whether it makes sense for you to continue with a tax deferred IRA or convert in 2010 and pay the income taxes then, therefore allowing the earnings to grow tax-free from then on.

I believe that there will be those who should not convert but will. However, some who should convert will not. Why? In my book Roth IRA: Exploding the Myths, I cover some myths, which keep people from contributing or converting into Roth IRA.

What are some of the myths that people have, which keep them from having a Roth IRA or converting to a Roth IRA?

Some believe it’s too good to be true.

Most think a Roth IRA is an investment.

Many think Roth IRA’s are only good for young people.

Others have told them that if they are over 60 years old, they are too old.

Some believe they cannot trust the government to keep its word.

Many think their taxes will go up.

A few think their taxes will go down.

Some say, “I don’t want government to get any of my money now” (even though some people would pay no income tax at the time of conversion).

Some say, “I don’t want to pay tax on it now. If my kids pay more taxes on it, I don’t care; that’s their problem.”

Others have said, “I did a big spreadsheet; it doesn’t make sense to do a Roth IRA conversion.”

Many do not want to do a Roth IRA because they believe that it was their Roth IRA that lost money in the past (although they lost money because of how it was invested, not because it was set up as a Roth IRA).

Many do not want to tie up their money.

Some believe they have to pay tax on it (again).

Once an IRA is converted, it acts like a regular Roth IRA. If you consider doing a Roth IRA conversion, the conversion must be complete before December 31. The tax is due in the year the conversion is completed. To qualify for the conversion, your adjusted gross income (AGI), without counting the Roth IRA conversion and Required Minimum Distribution (RMD) for those over 70 ½ years old from a regular IRA is less than $100,000.

Your AGI is the total of all income less certain adjustments. It is shown on the last line (37) of page one of your Form 1040 tax return. Alternatively, it is on line 21 of page one of Form 1040A. However, the IRS is allowing everyone to convert his or her IRA into a Roth IRA in the year 2010 without the AGI limit. The best part is that you have 2 years to pay the tax on this conversion.

The IRS allows you to reverse the conversion without any tax consequences once per calendar year before the due date of your tax return, plus the maximum six-month extension period (whether or not the return is actually extended). This is called a Roth IRA recharacterization. For example, the deadline to recharacterize a 2010 Roth conversion is October 15, 2011.

You may ask, “Why should I convert my IRA into a Roth IRA and pay tax on it now? Isn’t the biggest reason for investing in an IRA in the first place so that I can defer the tax for as long as possible?” It is true that for many this is not the right thing to do, but there are conditions that may justify converting. I will explain them in the book.

I know there are many opinions on both sides of the suggestions: whether or not to convert some of your IRA into Roth IRA. After listening to many of my clients and others I realized that there are a lot of misunderstandings about Roth IRA’s. For that reason I have written a book about Roth IRA myths called Roth IRA: Exploding the Myths, and To Convert or Not in 2009/2010. I explain in plain English the advantages and disadvantages of a Roth IRA and who should have a Roth IRA or convert into the Roth IRA.

Visit WWW.WhyRothIRA.Com to get more information. Writing this book has been a family project, as my 19 years old daughter Christina did the illustrations and formatting and my 23-year daughter Jahana helped with the editing the book.

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