Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Entrepreneurs, sales reps and managers, small business owners, home-based business owners, and those just plain interested in how the world works.

Q: What is the book about?
A: The book reveals the 12 attributes of “800-Pound Gorillas”, or the dominant players in any market who get the largest share of the business.  Whether you’re an individual looking to become a larger presence in your sales career, or a company that needs to find a different route to beat the competition, the stories and examples in the book will help you discover several ways to improve your status and success in the business jungle.

Q: Why are you the best person to write this book?
A: My 25+ years in broadcast advertising sales, combined with the need to become a more dominant player as I went off to start my own company, gave me the desire to learn more about how others had become the 800-Pound Gorillas in their respective categories.

Through dozens of interviews, hours of research, and refining of the information, the 12 attributes of dominant players came to the surface.  The book has already helped many others to become a more dominant player in a wide variety of business categories.

Q: Is there anything else we should know about this book?
A: The book is different than others because it explores several business categories no one has written about in great detail.  We’ve all heard about Starbucks, Google, and Wal-Mart; who’s the dominant player in the school bus sales industry, and what can an individual learn from their success?  How about nursing homes for underprivileged people?  Promotional specialty products?  Travel Websites for hotel properties?  The sports ticket sales industry?  These are just a few of the categories that are highlighted and revealed in this book – stories you won’t find anywhere else.

Pitch reporters with our up-to-date media databases:

Question: Who Is the intended audience?
Answer: This book is ideal for B2B business leaders running companies under $100M in revenues.  It can also guide CEO’s who want to exit their business in 2-10 years, but are seriously undervalued, overwhelmed, or unfocused.  Many entrepreneurs are reading the book to learn from CEOs who have already reached the next level of growth to which they aspire.

Q: What is the book about?
A:  Many strategic planning and marketing experts try to dazzle readers with complex business jargon, sexy marketing hype and cool new ideas.  This book simplifies marketing success by helping business leaders overcome the two biggest business growth roadblocks: limiting beliefs and lack of a written, practical plan.  I bring many practical examples from my decades of working for growth companies and top performing organizations.

Q: Why are you the best person to write this book?
A:  I have helped clients secure $83M in new business within just two years. I have advised hundreds of business leaders based on the results of my one-year study of how high performing business owners create sustainable, healthy businesses.  My 26 years of helping organizations secure top line growth without “selling out” has earned me accolades from leaders such as Dr. Stephen Covey, Marshall Goldsmith, and Guy Kawasaki.   You won’t find any academic fluff here—only proven, time-tested, easy to understand tools and strategies.

Q: How is this book different from other books on the topic?
A: One book reviewer said that “many business books read like a theoretical, academic methodology that would take a rocket scientist to follow and implement.  Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level.”  Zappos CFO Alfred Lin says “it is a thoughtful book that brings together marketing and strategy to inform the planning process that is focused on delivering value.”  I added many of my own personal stories to give the book a uniquely human perspective and feel.

Q: Is there anything else we should know about this book?

A: EnergizeGrowth® NOW helps you stay connected to your customers, partners,  and yourself. After overcoming the startup hurdles, it’s easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow—without losing sight of the principles that got you here.
From my own personal experience, I know that it takes real commitment to focus on the fundamentals that help you build a sustainable business.  Energize Growth® NOW is the resource you need to help you achieve that.  It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you up to focus on more strategic activities. To me, that is energizing!

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Successful corporate executives who, after 10-30 years in the business world, believe they may be ready to do something on their own but aren’t sure if they have “the right stuff” at the right time and want to find out.

Q: What is the book about?
A: As the American economic landscape shifts, seasoned corporate executives are looking at independent business ownership as a way to secure and control their futures, and franchised businesses are growing in their appeal.

But pouring a large amount of money into a franchise does not guarantee success. In this book, you’ll find out:

• How to determine if you can succeed as a franchise owner;
• What dangerous pitfalls to avoid as a buyer;
• The potential rewards of owning your own business;
• Whether or not the numbers make sense;
• Ways to raise money for your venture;
• And much more!

If you are tired of the corporate world and want to escape the rat race, then let Mitchell York, a successful franchisee and professional certified coach, guide you through the many steps involved in deciding whether or not to buy a franchise and how to do it right. As the former president of LendingTree Inc. and other major companies, he now owns a profitable and growing franchised business, and he’s sharing his secrets for success in Franchise: Freedom or Fantasy?

Q: Why are you the best person to write this book?
A: I am a Professional Certified Coach (PCC), credentialed by the International Coach Federation, so I know how to coach people in a process like this. Moreover, I had a very successful corporate career myself, including being president of LendingTree Inc., so I’m not just a dillatante offering advice. And finally, I own a highly profitable franchised business myself, having re-invented the franchisor’s business model to suit my needs and in the process becoming its highest profit-margin franchisee. I am also a certified job search and career coach through a company called The Five O’Clock Club (www.fiveoclockclub.com), a national coaching and outplacement firm, so I am able to help people determine whether a business, or perhaps just a better job search, is the right path for them. I also am a featured blogger for www.AllBusiness.com, writing about franchising, and I write my own blog at www.e2ecoaching.com

Q: How is this book different from other books on this topic?
A: Other books tell you how franchises operate but not whether the entire concept is right for you.
This is the only book that targets successful corporate executives as potential franchise owners.
This is the only book written by a former senior executive of a major corporation who traded pinstripes for a Hawaiian shirt and a tiki bar, and who is also a certified business coach.

Q: Anything else we should know about this book?
A: The author offers a no-cost consultation with readers who may be thinking about business ownership after their corporate careers to help them determine whether it is the right path for them, and if so how to proceed on to success.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Organizational leaders at every level within an organization, particularly those with the accountability for culture (HR professionals)., That said,  the perspective and behaviors of a jester can be understood and adopted by anyone regardless of their organization, role or position.  Those who apply what they learn from this book can wield significant influence and bring about remarkable positive change.

Q: What is the book about?
A: In my business book, The Secret Life of the Corporate Jester: A Fresh Perspective on Organizational Leadership, Culture and Behavior, I reveal how to adopt and apply Corporate Jestership within an organization.  Jestership is not about wearing colorful costumes and entertaining others, but is, instead, a unique perspective into organizational dynamics.  Authentic jesters have the rare ability to uncover and successfully address blind spots in thinking and action that directly effect communication, morale and results.

Q: Why are you the best person to write this book?
A: Over the last 12 years I have worked for a consultant for over 500 various organizations including many Fortune 500 businesses.  The lack of Corporate Jestership seems to be common and at the heart of many of the issues I was asked to tackle.

Q: How is this book different from other books on this topic?
A: It is short, fun to read and not only a has “sticky” concept easy to understand and apply, but contains a step by step guide to immediately leverage the concept in your organization.

Q: Is there anything else we should know about this book?
A: Using the Corporate Jestership concept as a base, I have delivered hundreds of personalized keynotes, learning sessions and coaching for organizations and individuals – including such industry leaders as eBay, JetBlue Airways, Hewlett Packard, L3 Communications, and the BBC.

The book has received positive praise from a number of people in many different business fields including the Senior VP of Strategic Change Management at Hewlett Packard who said:  “The Secret Life of the Corporate Jester is a fun and intriguing read filled with insights into what it takes to be a successful leader in today’s complex corporate environments.” as well as the VP of Organization Development at Advance Auto Parts who said “This book will quickly change your perspective on managing and leading.  Every person who wants to influence culture change and build leadership in any organization should give this a read.”

“After reading his book and sharing it with my team, we invited Dave to join us for a leadership development event.  His dynamic, interactive learning session brought to life the entertaining stories, effective exercises and thought-provoking questions in his book.” – Greg Inozemcev, Learning and Development, JetBlue Airways