Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: People in internal and external service roles; owners of small businesses; supervisors of internal service-providing units.

Q: What is the book about?
A: How to reinvent, decorate, and animate customer experiences.  How to choose the right imaginative service strategy for your unit and your customers.  How to insure the sustainability of imaginative service.  How to turn satisfied or retained customers into devoted fans.

Q: Why are you the best person to write this book?
A: I have been a customer loyalty consultant for almost 30 years working with some of the best organizations in the world for service. (Ritz-Carlton Hotels, Cadillac, USAA, etc.) and have authored several best-selling books on customer loyalty.

Q: How is this book different from other books on this topic?
A: It has a gazillion practical ways to focus on creative value-unique experiences rather than on expensive value-added extras.  It has cover endorsements from people like best-selling author Seth Godin, the president of SW Airlines, as well as the retired president of Starbucks.  It will be Wiley’s lead business title for this spring.

Q: Is there anything else we should know about this book?
A: Yes, we have hired the best book publicity firm in the U.S. (Goldberg, McDuffie) who made best-sellers out of First, Break all the Rules, Execution, Jack: Straight from the Gut and Call Me Ted.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: The intended audience for the book is leaders within any size corporations, small businesses, entrepreneurs, and colleges/universities. Because many universities and colleges focus on management from a theoretical and philosophical perspective, rather than the leadership continuum as a process, the audience will now have a framework of understanding to gain from. The book will provide answers for those with the ever looming questions: Are you the leader you could be, should be, or ought to be? Are you knowledgeable of the leadership tools that you must have to reach the next level of success?

Q: What is the book about?
A: Ted Gee’s powerful, new ‘how to’ book is not more of the same. It is about changing the way you think and the outcomes you can expect in your business venture or corporate role.

Hope is something that everyone wants to happen. It does not mean that it will happen or that there are plans in place to ensure the success of a desired goal. The major responsibility of a leader is to transform hope or vision to a reality. Hope Is Not a Strategy will provide leaders with clarity of what they are responsible for in any business at every level, and the tools necessary for them to be successful.

All businesses have the same formula for success and that is strong leadership and effective processes while engaging the workforce. Whether it is a fast food restaurant, a manufacturing company, a service company, hospitals , school system, entrepreneurial effort, entertainment business, or governmental agency the formula is the same. Hope Is Not a Strategy will assist by providing the tools to transform hope to a reality.

Section One, LEADERSHIP is designed to help you to understand the roles of leaders at all levels of the leadership continuum and the responsibilities inherent with each level. In addition to defining what leadership is and what leaders do, we will also explore where they may come from.

In this section we will discuss Time In Grade pitfalls of leadership and other quick fixes for organizations such as the Silver Bullet that many leaders seek when finding root causes to problems and long term solutions are not the objective. At the end of this section we will look at the interdependencies of leadership and process.

Section Two, THE ORGANIZATIONAL JOURNEY is packed with information and tools essential for you as a leader that ensures you have a clearly defined direction for your organization and most importantly a plan of execution. We will explain vision, and mission, and show you how to create a holistic strategy for any organization. You will learn how to objectively examine the Current State of Business and to set up a Business Operating System utilizing such tools as Lean and Six Sigma. The After Action Review process and communication methods are taught in this section for leaders seeking a learning organization.

There is also an APPENDIX loaded with information to assist you with your journey to success as a leader.

Q: Why are you the best person to write this book?
A: I have a proven background of leadership, starting as a front line supervisor, and progressing to division president of multibillion dollar corporation, and Chief Operating Officer. I am also a process innovation expert utilizing such tools as lean and six sigma. I am currently president of Success Based Interventions a/k/a SBI, which helps organizations become the best that they can be, should be, oughta be, utilizing the principles of the book. Having a background stepped with practical experience of change, transformation and growth during these tough economic times provides credibility.

Q: How is this book different from other books on this topic?
A: This book provides actual prescriptions for complex business problems. It is a how to manual from someone that has practical experience instead of primarily theory and philosophy.

Q: Is there anything else we should know about this book?
A: It is a very easy read, and the transferrable knowledge from this book can be used by people of any industry. Industries may change, products may change, services may change, but the art of leadership, and the expertise of process will fit any industry. Hope Is Not A Strategy, simple solutions for doing business in the 21st century is a solution.

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Question: Who is the intended audience?
Answer: This book is for people in the business and corporate world who are unsure about how best to introduce and implement social responsibility in their businesses.

It is also for everyone and anyone who is interested in being socially responsible and making the world a better place.

Q: What is the book about?
A: This is a powerful workbook for being socially responsible in business, and contains powerful questions that will change business people and their businesses forever.

The book has been described as the hard nosed business person’s guide to Corporate Social Responsibility (CSR), to do good in the world AND make a profit. Since the world today faces huge challenges such as economic meltdown, world recession, climate change, poverty, sustainability and social injustice, more than ever before we need world changing answers and we need them fast. This book asks the right questions to enable the reader to find his or her own answers.

Q: Why are you the best person to write this book?
A: Having worked in a number of different organisations and businesses and having coached many business people, I am seeing a huge desire everywhere to do the right thing for the world and for themselves. I have enabled 100’s of people to find their own “right” thing and have brought my learnings into this book.

I am on a mission to help business people and their companies find some right answers before it is too late. I hope to do this through my book.

Q: How is this book different from other books on this topic?
A: There are lots of “heavy” books out there which explain in depth how and why companies should adopt CSR principles and they are much needed. However there is very little out there that will take individuals on their own emotional journey of self-discovery; to discover their values and what motivates them. Knowing themselves better allows them to work out for themselves just what the right thing to do is.

Q: Is there anything else we should know about this book?
A: It is time for individual responsibility – even President Obama has talked at length about how he hopes to usher in “a return to an ethic of personal responsibility”.

As we increasingly question the way we live our lives, this timely book forces business people to ask themselves powerful questions to convert their good intentions into positive actions. It is all about not just doing things right, but doing the right thing.

As I say to my readers – “Come from a place of being socially responsible – you owe it to our future generations.”

To learn more visit www.PersonalSocialResponsibility.com

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Executives, emerging leaders, managers, business owners, and any professional who aspires to one day lead a company or work in a management role.

Q: What is the book about?
A: In today’s turbulent economy, more managers and executives than ever need to become leaders of employees – and that requires they know how to motivate and inspire a workforce like the most forward-thinking CEO.

“Motivating like a CEO” means connecting people with purpose and passion toward a common goal. This book addresses the necessity for leaders to discover purpose; communicate it to employees in a clear and powerful way; connect them to it in a shared sense of purpose; and help them fulfill their own, individual purposes.

Motivate Like a CEO will show you how to:
• Inspire people to embrace and share your vision
• Speak with energy and confidence in tough situations
• Turn challenges into opportunities
• Get your team engaged, in the loop, and tracking real results
• Make time in your schedule for sharing your message of motivation throughout your company

Q: Why are you the best person to write this book?
A: As the founder and CEO of Bates Communications, Inc., I’ve worked with top leaders and CEOs of companies from the Fortune 500 to startups on improving their communication skills. My team helps these leaders and emerging leaders deliver powerful speeches, successful sales presentations, impactful media interviews, and develop strategic communications plans. Over the years, we’ve noticed one factor that makes successful companies stand out from the rest – their leaders’ ability to motivate and inspire employees, customers, and stakeholders in any situation.

My first book, the bestselling Speak Like a CEO (McGraw Hill 2005), addressed the qualities leaders need to speak with impact and command attention. What evolved from that book was the need to address the motivational aspect of leadership communications. The companies that are going to succeed through these turbulent times are the ones whose leaders tell a genuine story, get people connected with a purpose and a vision, and inspire employees to discover their own passion. These are the companies that will achieve their strategic goals. Now, more than ever, I think this is essential for getting our economy back on track and rejuvenating our workforce.

Q: How is this book different from other books on this topic?
A: There are many books out there on motivation, and quite a few more on how to speak effectively, but this book ties in the two. I also wrote the book with executives and a business audience in mind, and interviewed dozens of successful CEOs and leaders who have found the “secret” to engaging their employees to achieve strategic goals.

Q: Is there anything else we should know about this book?
A: For me, one of the most exciting aspects of writing the book was being able to tell these unique, wonderful stories of CEOs and leaders who really “get it” – it being how to motivate and inspire. Some of the stories featured are those of the CEOs of Raytheon, Dow Chemical, and The North Face. One of the stories featured is that of a former executive of United Health who used the power of motivation and communicating a vision to get the entire company on board and “jazzed” about changing a long-standing operating procedure.

Lastly, I’m proud to announce that the book has been endorsed by many leading business authors (Marshall Goldsmith, Charles H. Green, Ken Blanchard) and CEOs themselves. Their thoughts can be found here: http://www.bates-communications.com/motivate/endorsements.php

More about the book can be found on my website: www.bates-communications.com/motivate/ or just by checking it out on amazon.com.