Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Although the book is written for leaders and managers, Who’s in the Driver’s Seat? is a book for anyone who wants three easy steps they can apply, in any situation that will assist them to behave and communicate in ways that will always bring about a positive collaborative outcome.

Q: What is the book about?
A: Who’s in the Driver’s Seat?: Using Spirit to Lead Effectively, is a groundbreaking book that openly and honestly confronts the high operational cost of leadership ego. Dr. Gluckman provides some staggering statistics showing the degree to which leader ego is a measurable financial liability. She proposes that leadership spirit, on the other hand, is a quantifiable financial asset and competitive edge. Spirited Leaders display behavior and communication skills that build authenticity, unity, courage, collaboration and accountability.

The book is built around two leaders. George and Dave tell their stories, chapter by chapter, of how the different behaviors and language styles of the ego-driven George, and the spirited Dave, impact the performance of their respective teams. This is a practical, hands-on book that can be read quickly and applied easily.

Q: Why are you the best person to write this book?
A: This practical, hands-on book is the culmination of many years of research and experience working with leaders around the globe. I have spent a large part of my life studying and working with great and not so great leaders in all industries. This has given me a deep understanding of the leadership traits and qualities that bring success and those that do not.

Originally, my expertise in leadership traits came from growing up in an apartheid South Africa led by arrogant, self-righteous, self-serving leaders. Their egos convinced them that being white made them superior and helped them to justify the shocking practice of apartheid.

When Nelson Mandela was released from prison and became president of South Africa, I worked with the leaders of the major organizations in South Africa who had to completely transform themselves and their organization to re-engage with millions of alienated employees.

Some leaders were able to reinvent themselves; others were not. This was when I discovered how the human spirit, when skillfully applied to business goals, will have a remarkable impact on the organization’s culture and economic performance.

I witnessed that the leaders who were able to energize the spirit of their employees were able to motivate them to move mountains. These leaders all possessed the same fundamental leadership traits which I describe in Who’s in the Driver’s Seat?

I am a sought after keynote speaker and talk show guest and have lectured for the Executive MBA Program at TWU and the University of Dallas, Graduate School of Management. I have published extensively in business journals and authored a chapter in Mission Possible.

Q: How is this book different from other books on this topic?
A: This book offers a model for significantly increasing the ROI delivered by leaders and their teams – from boardroom to backroom. The groundbreaking concept behind Who’s in the Driver’s Seat? is that every organization possesses a powerful energy and spirit but most leaders do not know how to tap into it and apply it to the business goals. This is the first and only leadership book that teaches a model of how to use corporate spirit as a quantifiable financial asset.

Who’s in the Driver’s Seat? is a practical, easy-to-read book that offers a step-by-step process for energizing and operationalizing organizational spirit. This model is known as Spirited Economics™.

Q: Is there anything else we should know about this book?
A: Ego is not a bad thing. We all need ego as long as we recognize how it shows up for us, when it shows up for us and how to keep it in check.

Organizations are now giving serious attention to ego as an unnecessary expense that is drastically hurting their bottom line because leadership ego de-energizes employees.

There are approximately 22 million switched-off employees in the USA today, costing the economy up to $350 billion a year (Gallup, 2007). This book provides practical tools to replace ego with leadership behavior and communication that energizes the spirit of the people and creates a sustainable organization.

Visit my website http://www.sandygluckman.com to get a free download of a white paper on Spirited Economics™, browse my blogs or to buy my book.

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Question: Who is the intended audience?
Answer: Every person with manager or supervisory responsibilities.

Q: What is the book about?
A: How we use our brains differently depending on the levels of stress and pressure and how that causes us to repeat mistakes that are easy to prevent.

The areas of application include: holding meetings, promoting employees, conducting hiring interviews, conducting performance reviews, and managing others.

Q: Why are you the best person to write this book?
A: I have developed this book over seven years working with clients like Goldman Sachs and large law firms where I observed this phenomena daily. I then taught this content to clients for more than three years before writing the book.

Q: How is this book different from other books on this topic?
A: I don’t know of any other book that covers this.

Q: Is there anything else we should know about this book?
A: It was named “Business Book of the Month” in March 2005 by Liber Publishing and in 2006 it was the only North American book to be a finalist for “Leadership Book of the Year” by the Swedish Cooperative Union.

For more information, visit: www.ClearDirection.com

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: My book is dedicated and directed to the 24 million U.S. businesses nationwide that have 20 or less employees.

Q: What is the book about?
A: In new my book, I identify core areas for businesses to increase their success rates and offer proven blueprints for small to medium sized business in operations, sales and marketing, human resources, and accounting departments. I present hands-on, ready-to-implement strategies to increase the success rates of the reader’s small and mid-sized businesses.

Q: Why are you the best person to write this book?
A: I am a small business owner of two companies for over 13 years. Action means more than words.

Q: How is this book different from other books on this topic?
A: My book is dedicated and directed to 99% of the 27 million U.S. businesses nationwide that are your current and potential viewers!

My book offers proven solutions that over 26 million U.S. business owners want and need right now!

My book will teach over 121 million individuals how to avoid a crisis that will affect them, their families, and this country!

My book provides readers with answers to be successful in this downward economy!

There is at least one take away that your readers, no matter their demographics, can and will receive by utilizing my book to change their life and career/business.

My book covers four key areas that your viewers want and need to know about.

My book is unique; no business system before has shown your viewers how to run their business like a hotel to increase their success rates.

My book is very user friendly (you do not need to be in the business world very long or have a higher education to understand it), with easy-to-understand examples and analogies.

My book can impact your life today. The solution driven action plans found in them, can be implemented the very next day after receiving them.

Q: Is there anything else we should know about this book?
A: I would like to share with your viewers core areas for businesses and individuals on how to increase their success rates, both professionally and personally. Below are some samples of these solutions.

• 14 items your business must stop and start doing today.
• 7 action plans to stop your business from failing.
• 6 business secrets to success in a bad economy.
• The crisis facing your business and 5 ways to avoid it.
• Teach how to make your business have a 24/7/52 mentality.
• Show you how to run your business like a hotel.
• Show you how to install radical sales and marketing to your business.
• Teach you that your business is more perishable than a cup of milk.
• Educate you that pennies really do add up.
• Help you install triage management.
• Show how ownership zones improve the workplace.
• Identify express service potentials within your business.
• Show readers they need to find out what makes their business different and market to that strength.
• Demonstrate cold and warm calling selling strategies.
• Teach readers to stop biting your nails and start sharpening your claws as a business owner.
• Show how to install S.O.P.S.
• Explain the W.I.T.F.M. and how to use it.
• Demonstrate talking in smile language and how to use the “five foot” rule.
• Teach readers to “remember the hook” when marketing.
• Teach readers how scripting dialog increases capture ratios.
• Educate readers on sales stages and source of business reports.
• Show readers how to ask for the sale and presume the close.
• Show readers the difference in penetration and saturation selling to a customers account.
• How to share shift customers and perform weekly and monthly sales and marketing reports.
• How to install repeat customer loyalty programs and rewards clubs.
• How to sell value, not price.
• How to “amenity sell” their product.
• Discuss labor efficiency modeling.
• Correctly “on-boarding” new associates and why you should pipeline your HR candidates.
• Educate your viewers on lowering associate turnover.
• How to manage associate performance.
• How to use daily statistical data sheets for your business success.
And many more…

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Telecommuting – Managing Off-Site Staff for Small Business (c2001 Self-Counsel Press) is written primarily for small businesses, but the content could be used by businesses of any size – and even by individual managers/supervisors who are often the biggest barrier to embracing telecommuting. Why?

Trust.

While telecommuting is often linked closely to technology, the truth of the matter is that being “out of sight and out of mind” is the biggest challenge that employees face when they broach the issue and the biggest fear that managers have about offering this option to existing or new employees.

Q: What is the book about?
A: This book is a very practical, how-to guide to managing a telecommuting program – not focused on the technology, but on the management/administrative issues such as how to identify which positions/individuals are best suited for telecommuting, how to establish guidelines/selection processes, how to establish goals/objectives that are measurable and can overcome the common “trust issues” involved in telecommuting relationships, how to maintain open lines of communication, etc.

The irony is that many large, multi-national firms really practice “telecommuting” all of the time without thinking about it. So do smaller, regionalized firms. So do organizations like banks, franchises, etc. Any time you have a supervisor physically removed from the employees s/he manages you have the same situation that telecommuting involves – just within the “comfort zone” of a corporate setting. In my most recent “day job,” for instance, I rarely saw my VP during the course of a business week unless we happened to be in a meeting together – we were in different buildings, across a corporate campus but, for all he knew, I could just as likely have been in my own home!

Q: Why are you the best person to write this book?
A: I wrote this book when a previous company I worked for was involved in a merger. I wasn’t able to relocate and was curious about other options that might be available to me. Having been a freelance writer for a number of years I wondered why I might not also be a “freelance corporate communication manager.” I was curious to know how prevalent the concept of telecommuting was.

Through my research I gathered a number of examples and learned a lot – specifically, at that time, that it was far more common for companies to allow *existing* employees to telecommute, but much *less* likely for companies to hire an unknown commodity like me! While recruiting telecommuters for sales/IT positions was more common, it really wasn’t a concept that had taken off – aside from those organizations with existing staff who, for some reason or other, wished to work from home.

As a manager I can understand the hesitancy – as a freelance writer I still consider it ironic that other types of organizations/positions haven’t capitalized on the ability to recruit and reap benefit from talent outside their geographic market area.

Q: How is this book different from other books on this topic?
A: This book is different from others on the market (and there really aren’t a lot of others on the market) primarily because of its practical focus. It’s really designed to address the managerial/supervisory issues/barriers to telecommuting and provide a framework/process for making it work to the benefit of both the organization and the telecommuters.

Specific criteria, checklists and agreements are included, as well as examples from companies that have and do offer telecommuting to their staff.
So how does a small-business owner make the leap? In the book, I offer a practical resource for implementing a program, including:
• Determining whether telecommuting is right for your company
• Training telemanagers and teleworkers
• Helping on-site staff to cope
• Communicating effectively
• Measuring the success of your program
• Taking care of the legal details

Q: Is there anything else we should know about this book?
A: Telecommuting is quickly becoming an expectation among today’s employees. The 24/7 culture is changing the way that employees and employers interact. It is changing the very nature of work. The reality of today’s world is harsh: employers need to reduce overhead; employees can’t afford to fill their tanks. Add to that the demand for work-life balance and it becomes clear that it’s time to embrace a new way of doing business.

The timing is great for this book – I was recently back in touch with my editors after receiving four unsolicited inquiries in two days about telecommuting. The rising gas prices, travel difficulties and general economic pressures are driving this interest I’m sure. Personally, I hope it takes off. I think many businesses – small *and* large are missing out on opportunities.

And, when you get right down to it, the “best practices” that are required for effective telemarketing programs are the exact same best practices required for effective management in any setting.