Archive for the 'Business' Category

Achieving Unlimited Success: How To Get Out Of Your Own Way And Live The Life Of Your Dreams, By Dennis A. Kelley

Posted by Dan Janal, Your Fearless PR LEADER | June 13th, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: This book is valuable for business owners, professionals and career-minded individuals. It is also valuable for college graduates who are just starting out. The book is a guide for people who want more success from their business or career and are interested in making the changes necessary to accomplish their goals. The inspiration for the book comes from my experience working with business owners and professionals who just feel stuck in their life and don’t have a clear plan for what to do about it. If you are starting out and want to create a plan for your life or are in business and not sure how to create success faster, this book is your roadmap to successfully overcome those obstacles.

Q: What is the book about?
A: Achieving Unlimited Success is about identifying your life mission and creating a clear vision of what you want to achieve in your business, career and life. Once you have identified what you want to accomplish you can begin to create the action plan to achieve it. The book helps you identify the self-limiting beliefs that will get in your way and helps you overcome these beliefs. It is critical to recognize that everyone has these self-imposed beliefs. Most people are held back from achieving what they want in life and don’t know why. This book provides the roadmap to success by identifying what you want, eliminating the obstacles and executing a plan of action to live the life of your dreams.

Q: Why are you the best person to write this book?
A: Experience is a great teacher and I have applied my 30+ years of life to the creation of this book. In my corporate experience I led multi-billion dollar organizations to achieve high levels of success. This includes leading diverse teams of 1,000+ employees in pursuing the company’s mission. I have seen many people self-sabotaged by their own self-limiting beliefs and the lack of a clear vision. Now, as an entrepreneur, I face the same challenges other business owners face and can apply my experience and education to helping them overcome these challenges.

As a certified professional coach, I work with individuals every day that struggle to achieve happiness and success in their business or life. I started my career with no money, no college education – and no way to pay for one – and at the lowest level of my company. I created a plan for my life and have pursued it with a passion, so I now have achieved a very successful life and along the way earned an MBA, several professional certifications, professional and financial success. I now put my passion into helping others achieve the success they seek.

Q: How is this book different from other books on this topic?
A: Many of the self-help books today try to sell the concept that if you just think positive thoughts and believe you will succeed then everything will begin to fall into place. There is a lot of discussion about the Law of Attraction right now and it seems to me that there are many gurus today telling you to believe and your perfect life will be attracted to you. I love the idea of the Law of Attraction and believe that there is a lot to it. I wish it were that simple though. However, it is a mistake to think succeeding does not require a clear plan and specific action steps.

In my book, there is a practical plan for achieving whatever you want in life. It all starts with getting crystal clear on what you want from life and I help you define success and create a clear vision of what your life will look like when you have achieved it. I then lead you through the development of a plan and the action steps you will need to take giving you suggestions and direction on how to overcome any obstacles you come across along the way. If you want to be a millionaire or a CEO or only work a few days a week, it will take a plan and some work to get there, not just positive thoughts. I show you how to do it.

Q: Is there anything else we should know about this book?
A: You can order Achieving Unlimited Success at Amazon.com or by visiting www.AchievingUnlimitedSuccess.com. There you can also sign up for my monthly newsletter and receive the free special report 5 Step Success Formula.

Who’s Hiding In Your Address Book?: Introducing The Ideal Network For Successful Women, By Mary Kurek

Posted by Dan Janal, Your Fearless PR LEADER | June 3rd, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Entrepreneurs, female business owners and professionals.

Q: What is the book about?
A: The book introduces a new and simple system for organizing contacts to reach goals quicker and easier. It’s based on the premise that you have an entire staff hiding in your address book (if you knew who they were).

Along with a step-by-step how-go guide, the book includes over 100 networking and marketing tips and resources, real examples and success stories, as well as a link to a site with free resources.

Q: Why are you the best person to write this book?
A: I’m a former Chamber of Commerce Executive Director and have been professionally networking (meaning I get paid to make business and professional connections for people) for the last six years.

Q: How is this book different from other books on this topic?
A: The book is different because it introduces a system for organizing your contacts, then shows you how to use the contacts to meet specific goals such as securing new clients/customers or putting into motion a marketing plan. It includes the “ideal e-mail campaign” which shows readers how to use a simple, but specific e-mail to generate leads to desired result.

Q: Is there anything else we should know about this book?
A: This the first mainstream book to promote Chambers of Commerce – an entire chapter shows readers how to use their Chamber to speed success. I introduce the model for the Ideal Network Club (action-oriented/results-driven) networking club designed exclusively as an income-producer for Chambers of Commerce.

More Loyal Customers: 21 Real World Lessons To Keep Your Customers Coming Back, By Kevin Stirtz

Posted by Dan Janal, Your Fearless PR LEADER | May 21st, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anyone who wants more repeat business and more referrals can benefit from this book. Whether you’re a company owner, manager or a customer-facing employee, there is something useful in this book for you.

Q: What is the book about?
A: This book is full of practical things you can do to improve customer service so your customers will come back. It has hands-on tips and tools as well as strategic ideas and concept to improve service to your customers. This book helps you discover what your customers want and how to give it to them.

Q: Why are you the best person to write this book?
A: I have developed a 3 step system that helps organizations increase customer loyalty by improving customer service. It’s based on making changes that are tactical, strategic and cultural. These changes help your organization move to a higher and more permanent level of service. This book contains many tools and ideas from this system, which is why it’s so useful.

Q: How is this book different from other books on this topic?
A: This book contains both concepts to help you plan and tactics you can put to work right away. It’s useful for both leaders and customer-facing employees. And it’s simple, direct and to the point.

Q: Is there anything else we should know about this book?
A: It’s full of useful and actionable ideas yet it’s a fast read so you don’t waste anytime getting to the good stuff.

Birthing The Elephant: The Woman’s Go For It! Guide To Overcoming The Big Challenges Of Launching A Business, By Karin Abarbanel and Bruce Freeman

Posted by Dan Janal, Your Fearless PR LEADER | April 7th, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Every month more than 200,000 women launch new ventures — that’s more than 2.5 million women a year. The audience for Birthing the Elephant is growing and evergreen. It ranges from experienced female corporate executives facing job insecurity, layoffs or outsourcing to baby boomers who are entering the small business arena for the first time, either by choice or necessity, to mothers seeking more control over their work and family lives.

Q: What is the book about?
A: Part portable success coach, part step-by-step guide through a small-business launch, Birthing the Elephant is the ‘what to expect when you’re expecting’ for aspiring women entrepreneurs. It offers them a practical road map to the rocky emotional terrain they’ll face during the critical first 22 months of their start-up, showing them smart moves to make and pitfalls to avoid. Packed with frontline advice from cosmetics company founder Bobbi Brown, maternity-wear pioneer Liz Lange, and more than 25 other entrepreneurs and experts, Birthing the Elephant also offers checklists, action steps, and a helpful resource guide.

Q: Why are you the best person to write this book?
A: I am an entrepreneur, marketing consultant, and expert on start-up strategies for women. In addition to Birthing the Elephant, I am the author of How to Succeed on Your Own and 3 other how-to guides. I served as spokesperson for Avon’s Corporation to Cottage program and have been featured as a guest expert on women-owned businesses on ABC TV’s Good Morning America, CNBC, and WCBS, among others. My co-author, Bruce Freeman is nationally known as The Small Business Professor and has run a successful public relations firm for more than 15 years.

Q: How is this book different from other books on this topic?
A: Most women’s start-up guides focus on 3Ms: money, marketing, and management. But there’s a 3rd M that’s at the heart of small-business survival: motivation. That’s where Birthing the Elephant breaks new ground. Only Birthing the Elephant charts the emotional challenges a new women business owner faces after quitting her day job and giving up a paycheck mentality to reshaping her identity and acting like an entrepreneur.

Q: Is there anything else we should know about this book?
A: The biggest obstacle women entrepreneurs face isn’t economic, it’s emotional. It’s winning the small-business mind game. It’s substituting brains for bucks. The advice in Birthing the Elephant can mean the difference between success and failure. It arms women mentally so they can:

Make the shift from employee to entrepreneur
Anticipate problems and push past barriers to success
Renegotiate their relationship to money
Avoid 10 costly pitfalls

Understanding the predictable patterns and problems that arise during a start-up and how to handle them can help women beat the odds, take control of their financial futures, and deliver on their dreams.