Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Successful corporate executives who, after 10-30 years in the business world, believe they may be ready to do something on their own but aren’t sure if they have “the right stuff” at the right time and want to find out.

Q: What is the book about?
A: As the American economic landscape shifts, seasoned corporate executives are looking at independent business ownership as a way to secure and control their futures, and franchised businesses are growing in their appeal.

But pouring a large amount of money into a franchise does not guarantee success. In this book, you’ll find out:

• How to determine if you can succeed as a franchise owner;
• What dangerous pitfalls to avoid as a buyer;
• The potential rewards of owning your own business;
• Whether or not the numbers make sense;
• Ways to raise money for your venture;
• And much more!

If you are tired of the corporate world and want to escape the rat race, then let Mitchell York, a successful franchisee and professional certified coach, guide you through the many steps involved in deciding whether or not to buy a franchise and how to do it right. As the former president of LendingTree Inc. and other major companies, he now owns a profitable and growing franchised business, and he’s sharing his secrets for success in Franchise: Freedom or Fantasy?

Q: Why are you the best person to write this book?
A: I am a Professional Certified Coach (PCC), credentialed by the International Coach Federation, so I know how to coach people in a process like this. Moreover, I had a very successful corporate career myself, including being president of LendingTree Inc., so I’m not just a dillatante offering advice. And finally, I own a highly profitable franchised business myself, having re-invented the franchisor’s business model to suit my needs and in the process becoming its highest profit-margin franchisee. I am also a certified job search and career coach through a company called The Five O’Clock Club (www.fiveoclockclub.com), a national coaching and outplacement firm, so I am able to help people determine whether a business, or perhaps just a better job search, is the right path for them. I also am a featured blogger for www.AllBusiness.com, writing about franchising, and I write my own blog at www.e2ecoaching.com

Q: How is this book different from other books on this topic?
A: Other books tell you how franchises operate but not whether the entire concept is right for you.
This is the only book that targets successful corporate executives as potential franchise owners.
This is the only book written by a former senior executive of a major corporation who traded pinstripes for a Hawaiian shirt and a tiki bar, and who is also a certified business coach.

Q: Anything else we should know about this book?
A: The author offers a no-cost consultation with readers who may be thinking about business ownership after their corporate careers to help them determine whether it is the right path for them, and if so how to proceed on to success.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: This book is intended for frustrated professionals fed up with life in Corporate America. This could be a young person just entering the job market, or a seasoned veteran who has been around the block a few times. Either way, the person longs for something more in their life and career. They crave a sense of meaning and purpose and would like to know that their job is not just a way to make someone else a lot of money.

Q: What book is about?
A: Refreshingly candid and honest, this career-minded guide helps professionals determine if self-employment is their ticket to a better life. Written by a successful, independent software developer, rather than a career coach or consultant, this straight-to-the-point book offers readers practical and useful advice for how to get started on their path to self-employment. It also informs the reader what the major benefits to self-employment are, along with identifying who is best suited for self-employment and what things people will need to consider. This book is not a “how to get rich quick” story. It is a “how do I maximize my potential and feel satisfied and happy with what I am doing in life” story.

Q: Why are you the best person to write this book?
A: The author, Sara Morgan, knows from direct-hand experience how frustrating and un-inspiring the life of a Corporate employee can be. Four years ago she made the jump to self-employment and despite challenges, stayed true to her belief that a better, more fulfilling life lay ahead. She now lives the life she always dreamed of and she hopes to inspire others to take the remarkable path she has chosen. She is a Microsoft certified web developer and experienced author with six technical books and dozens of articles to her credit.
Q: How is this book different than other books on this topic?
A: Rather than being written by a career counselor who is just trying to sell their services, this book was written by someone who knows what it is like to actually escape the “Corporate Trap”. Sara Morgan also incorporates advice from seven other successful entrepreneurs, each of who is profiled in the book. The result is a book that is honest and easy to read and offers real advice on how to succeed in your life and career.

Q: Is there anything else we should know about this book?
A: I have set up an extensive web site that offers readers a sneak preview of the chapters and allows them to order books online. You can access this web site at www.nolimitsthebook.com. I have also established a community site, in which I blog frequently about topics related to the book. However, anyone that joins the site can also post blog entries and also post topics to the forum. This web site is http://nolimitsthebook.ning.com.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Executives, emerging leaders, managers, business owners, and any professional who aspires to one day lead a company or work in a management role.

Q: What is the book about?
A: In today’s turbulent economy, more managers and executives than ever need to become leaders of employees – and that requires they know how to motivate and inspire a workforce like the most forward-thinking CEO.

“Motivating like a CEO” means connecting people with purpose and passion toward a common goal. This book addresses the necessity for leaders to discover purpose; communicate it to employees in a clear and powerful way; connect them to it in a shared sense of purpose; and help them fulfill their own, individual purposes.

Motivate Like a CEO will show you how to:
• Inspire people to embrace and share your vision
• Speak with energy and confidence in tough situations
• Turn challenges into opportunities
• Get your team engaged, in the loop, and tracking real results
• Make time in your schedule for sharing your message of motivation throughout your company

Q: Why are you the best person to write this book?
A: As the founder and CEO of Bates Communications, Inc., I’ve worked with top leaders and CEOs of companies from the Fortune 500 to startups on improving their communication skills. My team helps these leaders and emerging leaders deliver powerful speeches, successful sales presentations, impactful media interviews, and develop strategic communications plans. Over the years, we’ve noticed one factor that makes successful companies stand out from the rest – their leaders’ ability to motivate and inspire employees, customers, and stakeholders in any situation.

My first book, the bestselling Speak Like a CEO (McGraw Hill 2005), addressed the qualities leaders need to speak with impact and command attention. What evolved from that book was the need to address the motivational aspect of leadership communications. The companies that are going to succeed through these turbulent times are the ones whose leaders tell a genuine story, get people connected with a purpose and a vision, and inspire employees to discover their own passion. These are the companies that will achieve their strategic goals. Now, more than ever, I think this is essential for getting our economy back on track and rejuvenating our workforce.

Q: How is this book different from other books on this topic?
A: There are many books out there on motivation, and quite a few more on how to speak effectively, but this book ties in the two. I also wrote the book with executives and a business audience in mind, and interviewed dozens of successful CEOs and leaders who have found the “secret” to engaging their employees to achieve strategic goals.

Q: Is there anything else we should know about this book?
A: For me, one of the most exciting aspects of writing the book was being able to tell these unique, wonderful stories of CEOs and leaders who really “get it” – it being how to motivate and inspire. Some of the stories featured are those of the CEOs of Raytheon, Dow Chemical, and The North Face. One of the stories featured is that of a former executive of United Health who used the power of motivation and communicating a vision to get the entire company on board and “jazzed” about changing a long-standing operating procedure.

Lastly, I’m proud to announce that the book has been endorsed by many leading business authors (Marshall Goldsmith, Charles H. Green, Ken Blanchard) and CEOs themselves. Their thoughts can be found here: http://www.bates-communications.com/motivate/endorsements.php

More about the book can be found on my website: www.bates-communications.com/motivate/ or just by checking it out on amazon.com.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Its intended audience is employed individuals of every age and at every work level from entry level to CEO who want to learn my 50 tips on how to keep their own job secure even during tough times.

Q: Why are you the best person to write this book?
A: ABC World News Tonight’s Charles Gibson calls me “America’s Workplace Guru,” but what makes me most qualified to give this advice is years as a headhunter then as a broadcast journalist writing and reporting on the workplace genre.

Q: How is this book different from other books on this topic?
A: I can’t find any other book even close to giving this advice and how to save (keep) your job. Not one.

It is easy to read. I tell you what to do. I don’t coach you through it. I boss you through it. Easy.

Here are some tips from the book:

1. Set a Goggle alert with your boss’s name so you know if he or she ever gets stopped for a DWI or is in the media for anything (do this on your personal e-mail account and always fact check anything you find on the internet!)

2. Set a Technorati alert for your company and stay in touch with the blog chatter about your company – is it for sale?

3. Always have a “Viagara handshake” to seal a deal, then finish the handshake with “the Clinton.” What’s that? Read this book to find out.

4. Company gossip is gold and can help you bulletproof your job. However, never be known as the company gossip – just let him think he’s your “BFF.”

5. Bosses are trained to say “office politics don’t exist in this organization.” Only dumb employees believe that.

6. Mentees-mentors and networking: Create a sleeper cell of friends in your company and industry who will emerge in a time of crisis.

7. Career coaches are for sissies. If you need a career coach, you don’t have a career!

Q: Is there anything else we should know about this book?
A: My family and I have many friends who serve in the armed forces and they represent a rainbow of race, religion, and sexual orientation.

I dedicate this book to all the men and women who serve our country throughout the world. In particular, this book is for those who serve in Afghanistan and Iraq, many of whom are returning home with a job to bulletproof.

I ask that we all help find them jobs upon their safe return. And I pray for those who will not return because their first job – protecting our freedom – cost them their lives.
Stephen Viscusi

The book is available for pre-sale online right now; it will appear in bookstores on September 2nd.  For more information, visit:
www.bulletproofyourjob.com 
www.harpercollins.com
www.harpercollinsspeakersbureau.com