Archive for the 'Careers' Category

Full-Time Woman, Part-Time Career; Launching A Flexible Business That Fits Your Life, Feeds Your Family, And Fuels Your Brain, By Karen Steede Terry

Posted by Dan Janal, Your Fearless PR LEADER | December 14th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Women (and some men!) who are looking for a way to start a flexible career in their chosen field.

Q: What is the book about?
A: Women today are looking for ways to maintain or build a flexible career while they have a family. Full-Time Woman, Part-Time Career is the first book of its kind to bridge this gap for professional women who do not want to set up a “typical” home-based business selling kitchen accessories or cosmetics. This book teaches women what they need to do in order to set up their business and get started, set their rates, market themselves and their services, and gain new clients and grow their business. The result is that women can build a flexible home-based business in as little as two years, so that they can have the time they need to work from home while raising a family.

Q: Why are you the best person to write this book?
A: For 11 years, Karen Steede Terry has been self-employed as a sought-after independent consultant and software instructor. Her rich knowledge and firsthand experience results in a very practical book filled with advice, tips, and “how-to” information for women who want to start a business or go out on their own.

Q: How is this book different from other books on this topic?
A: Most other books on starting a home-based business feature “party-planning” businesses that require you to sell products to family and friends. Full-Time Woman, Part-Time Career is different because it is written specifically for professional, technical, and career-oriented women who want to start a business in their existing field using their unique skills and abilities. It bridges the gap for these women who struggle with the question of how to raise a family while maintaining a career.

Q: Is there anything else we should know about this book?
A: Full-Time Woman, Part-Time Career has been extremely well-received. It has been featured on Dr. Laura Schlessinger’s nationally syndicated radio show, and the author has been interviewed on numerous radio stations. Most recently Karen was the featured story on CBS news:
http://tinyurl.com/yu7rco

Here is a list of reviews:
http://www.fulltimewoman.com/dox/reviews.html

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You Don’t Have to Be Perfect to Be Great! Living Your Dreams Like The Superstars of Sports and Entertainment, by John DiPietro

Posted by Dan Janal, Your Fearless PR LEADER | November 12th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: This book was originally released with the SALESPERSON in mind as its target audience. But since that time, readers who are in the midst of a career crisis/job change have remarked that it has changed their lives and given them the courage to step out on faith and start their own business. Also, people who purchased the book have given it to their college age children with amazing results!

Q: What is the book about?
A: The unique feature of this book is that the material is taken from DiPietro’s direct work with entertainment superstars like Kenny Rogers, Neil Diamond, Tim McGraw, Garth Brooks, Alan Jackson, professional sports teams such as the Red Sox and Patriots as well as the superstars of the WWF and even the clowns from The Greatest Show on Earth.

Q: Why are you the best person to write this book?
A: As a media salesperson in the Boston area, I spent over fifteen years working directly with entertainment headliners. Today, I speak to companies and organizations across the USA on increasing productivity through teamwork and persistence.

Q: How is this book different from other books on this topic?
A: Unlike many other books that tend to “preach” to you, the easy to read style is captured in a “Lesson” in each chapter and then followed up with actual stories that show that lesson being put to use.

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Finding Grace When You Can’t Even Find Clean Underwear, by Lisa Earle McLeod

Posted by Dan Janal, Your Fearless PR LEADER | October 19th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Disenfranchised corporate flunkies, frazzled entrepreneurs, exhausted parents, squabbling spouses and anyone who needs a touch of grace to deal with the angst of daily life.

Q: What is the book about?
A: From TV and religion to sex and fast food, no topic is off-limits as syndicated humor columnist applies her edgy humor to the everyday issues that drive us all nuts. McLeod turns traditional thinking on its head by asking:

  • What is the meaning of life, and why are other people so *#$%@! annoying?
  • Can Sponge Bob get you into Mensa?
  • Does Buddha need Botox?
  • Why Isn’t marriage as exciting as dating?

Always funny, often touching, and sometimes politically incorrect, Finding Grace is a wickedly funny take on the people and problems that vex us all.

Q: Why are you the best person to write this book?
A: I’m the only person who can write about fake boobs, reality TV and annoying in-laws and turn it into a spiritual experience. I shine a light on the nutty behavior of humans and show readers how to find grace in the less than perfect moment they’re in.
I’m an expert in corporate disillusionment, mommy guilt, marital misery, slacker parenting, faux housework, flat-line libidos and drive-thru spirituality.

Q: How is this book different from other books on this topic?
A: It’s a bust a gut funny, and instead of telling you how to fix your life, I show how to actually enjoy it, warts and all.

Q: Is there anything else we should know about this book?
A: Erma Bombeck’s daughter Betsy said, “Lisa McLeod is channelling my mother.”

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Fun Works, by Leslie Yerkes

Posted by Dan Janal, Your Fearless PR LEADER | October 11th, 2007

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anybody who works for a living. Its stories support practical principles that can be utilized by managers and their teams and all employees.

Q: What is the book about?
A: Fun Works is about leveraging the “soft science” of organizational development to support and reinforce positive, inspired performance. The book’s powerful perspective concerns the connection between happy, empowered employees, and the cogent and vital principles that underlie how it is successful companies create enthusiastic, passionate, and energized workplaces. The second edition of Fun Works, Creating Places Where People Love to Work, revisits eleven case studies five years after the original research to find that they all have continued to prosper and advance the cause of fun at work. Many of these companies simply out-perform their competition and, nowadays, their high performance cultures exemplify what other companies can do to be more competitive.

Q: Why are you the best person to write this book?
A: I don’t think of myself as the best person to write this book. I’m part of a wide spectrum of people who are researching, theorizing, and developing practical methods for the sake of developing innovative, high performance workplaces. This said, I’m the only one who could write this particular book! I’m passionate about the nature of successful companies and have been investigating the relationship between business success and what I term, ‘bringing the whole person to work and the Fun-Work Fusion,’ ever since I noted, in my consulting, how unhappy and (often) conflict-filled workplaces are immensely counter-productive to achievement and success. This is a book about what I’ve learned and what I understand may help companies be more successful. I’ve revamped what already was the most practical and accessible book on this important topic.

Q: How is this book different from other books on this topic?
A: This second edition represents a deepening and evolution of my research and findings. It struck me that the original emphasis on a variety of positive principles and practices coheres into a soft and human science of workplace development. I’ve centered the revision around the idea that real organizational synergy requires just as much attention to the soft science as it does to the ‘hard,’ usually quantitative, conventions of management science. Fun Works, Creating Places Where People Love to Work, is different because it both tightly argues for its research findings while, at the same time, it provides simple and accessible practices that can be tried out and put to the test in any business. I don’t know of another book that puts it all together in one place like Fun Works does!

Q: Is there anything else we should know about this book?
A: When Fun Works first was released it was among a handful of books about viewing employees as whole persons rather than cogs in a hard science driven machine. The global business space is more competitive today, and the cost of finding and hiring personnel has grown. Some companies will churn through employees at great expense and do so in an unforgiving and uncaring manner. But, because anybody who works would rather wake up and run to work rather than drag themselves out of bed and slink off to an unpleasant workplace, it is my mission to point out what successful companies do to inspire people to love to come to work. The Fun Works page on my web site contains an excerpt, comments, and links to what others have said about the book.

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