You Don’t Have to Be Perfect to Be Great! Living Your Dreams Like The Superstars of Sports and Entertainment, by John DiPietro

Posted by Dan Janal, Your Fearless PR Leader | November 12th, 2007

Question: Who is the intended audience?
Answer: This book was originally released with the SALESPERSON in mind as its target audience. But since that time, readers who are in the midst of a career crisis/job change have remarked that it has changed their lives and given them the courage to step out on faith and start their own business. Also, people who purchased the book have given it to their college age children with amazing results!

Q: What is the book about?
A: The unique feature of this book is that the material is taken from DiPietro’s direct work with entertainment superstars like Kenny Rogers, Neil Diamond, Tim McGraw, Garth Brooks, Alan Jackson, professional sports teams such as the Red Sox and Patriots as well as the superstars of the WWF and even the clowns from The Greatest Show on Earth.

Q: Why are you the best person to write this book?
A: As a media salesperson in the Boston area, I spent over fifteen years working directly with entertainment headliners. Today, I speak to companies and organizations across the USA on increasing productivity through teamwork and persistence.

Q: How is this book different from other books on this topic?
A: Unlike many other books that tend to “preach” to you, the easy to read style is captured in a “Lesson” in each chapter and then followed up with actual stories that show that lesson being put to use.

Finding Grace When You Can’t Even Find Clean Underwear, by Lisa Earle McLeod

Posted by Dan Janal, Your Fearless PR Leader | October 19th, 2007

Question: Who is the intended audience?
Answer: Disenfranchised corporate flunkies, frazzled entrepreneurs, exhausted parents, squabbling spouses and anyone who needs a touch of grace to deal with the angst of daily life.

Q: What is the book about?
A: From TV and religion to sex and fast food, no topic is off-limits as syndicated humor columnist applies her edgy humor to the everyday issues that drive us all nuts. McLeod turns traditional thinking on its head by asking:

  • What is the meaning of life, and why are other people so *#$%@! annoying?
  • Can Sponge Bob get you into Mensa?
  • Does Buddha need Botox?
  • Why Isn’t marriage as exciting as dating?

Always funny, often touching, and sometimes politically incorrect, Finding Grace is a wickedly funny take on the people and problems that vex us all.

Q: Why are you the best person to write this book?
A: I’m the only person who can write about fake boobs, reality TV and annoying in-laws and turn it into a spiritual experience. I shine a light on the nutty behavior of humans and show readers how to find grace in the less than perfect moment they’re in.
I’m an expert in corporate disillusionment, mommy guilt, marital misery, slacker parenting, faux housework, flat-line libidos and drive-thru spirituality.

Q: How is this book different from other books on this topic?
A: It’s a bust a gut funny, and instead of telling you how to fix your life, I show how to actually enjoy it, warts and all.

Q: Is there anything else we should know about this book?
A: Erma Bombeck’s daughter Betsy said, “Lisa McLeod is channelling my mother.”