Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: I wrote this book with a focus on the following audiences:

Those who are doing well and want more from life.

Those who have heard about NLP (neuro-linguistic programming) and want to learn more.

Parents, coaches, members of the helping professions or managers who are looking for new ways and techniques to feel good about themselves, accomplish what they desire and to assist others to do so as well.

Those who are about to take an NLP seminar and would like to have a solid grounding before beginning.

Those who have studied NLP and are looking for a basic NLP reference book.

Q: What is the book about?
A: The core of the book is an introduction to NLP, but it is much more than that. In the book, I speak to you from different perspectives as the situation warrants:

As a coach to assist you to open up your thinking about yourself and the world around you.
As a guide to assist you in getting a sense of what NLP is and isn’t.
As a trainer to assist you in understanding and using NLP techniques.
As a source of knowledge so that you have access to a broad range of NLP tips and techniques.
As a friend who has and continues to benefit from using NLP.

Throughout the book, I share my life experiences with you and ask questions of you so that you too can explore new possibilities in your life or in assisting others. You are provided with sufficient information and questions for you to explore the question “What if I used this in my life or in interactions with others?”

Q: Why are you the best person to write this book?
A: My original background – Undergraduate degrees in the pure sciences, PhD (Statistics), Informatics Professional, Certified Management Consultant – at first glance does not make me an obvious candidate to write this book. However, I have been on a personal journey of discovery of ‘who am I’ for over 20 years. During this period I have studied many different personal development methodologies, have transformed my own life and have helped many others to do so as well. I have been a certified NLP trainer and coach since 1996.

Q: How is this book different from other books on this topic?
A: I start with the comments of a book reviewer at Amazon.com (I have never had any contact with this person):

“Ellerton is Brilliant, Concise, Precise, Lucid, and Comprehensive. This is an in-depth explanation of, journey through, and discovery of NLP in its most clear and most comprehensively engaging representation. By far the most comprehensive and thorough and easy-to-understand book on NLP. I’m still reading it (plan to read it cover to cover) and will constantly use it for reference.”

For the most part, the material is presented as if you were in a training session with me. That is, I address the four major learning styles: Why? (discussion), What? (teaching), How? (coaching) and What if? (self-discovery). For those who learn best by discussing the reasons why you would use NLP, I often present the material in a discussion format and ask questions of you to stimulate your thinking. Each aspect of NLP and the tips and techniques are presented in enough detail to satisfy those who prefer to explore the question “What is NLP?” The basic concepts and techniques of NLP are described in sufficient detail for you know how to apply them in your own life or with others.

Q: Is there anything else we should know about this book?
A: Live Your Dreams Let Reality Catch Up is available from all online stores such as Amazon.com and chapters.ca. If it is not on the shelf of your favorite bookstore, it can easily be ordered by them.

For additional information, please see www.live-your-dreams.biz

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Coaches, trainers, leaders, mental health practitioners and spirtiual/religious gurus–anyone interested in changing human behavior sustainably in some “enlightened” or evolved way.

Q: What is the book about?
A: It is a self-help book about the self-help industry—how to navigate through the half-truths of change and success that riddle this industry and leave people not knowing the difference between what makes sense and what is true. Nowhere before in human history has knowing the difference between what is seemingly important and essential been so crucial.

Q: Why are you the best person to write this book?
A: I am a Renaissance man—neuropsychologist, performance coach, systems thinker, philosopher of science—and have studied how we know what we know and how critical the “meta” level of understanding and the brain is on any game plan for success. No Tony Robbins coach or motivational speaker does this…

Q: How is this book different from other books on this topic?
A: It is not about the “goals”, plans, visions, etc for success…it is about the unlearnings of our illusions that make us FEEL as if we know how to get there…there is too much information for the sake of information being given and no concentration on reality.

Q: Is there anything else we should know about this book?
A: It features a Foreword by NY Times bestselling author Tom Morris (If Aristotle Ran General Motors) and has received much praise and endorsements by bestselling authors and gurus:
http://effectiveexecutivecoaching.com/books/halftruthhigh/index.html

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer:
- Business Leaders (Manager to Executive Level)
- Human Resources Professionals
- Professional Leadership Coaches

Q: What is the book about?
A: Coaching has been shown to be an effective way to grow organizations, maximize resources and outputs, and build a vibrant, engaged workforce.

As a result, managers are increasingly being asked to be more coach-like in their leadership roles; yet most of them find themselves ill-equipped to provide coaching.

Unleashed! presents readers with a straight forward coaching model which is based the techniques used by professional executive coaches, and provides and effective means of incorporating high performance coaching into your organization’s culture.

Q: Why are you the best person to write this book?
A: I have extensive experience as both an internal HR professional and an external leadership coach. This has given me valuable insight into the practices of professional coaches, and how organizations can deploy these internally to develop a culture of high performance.

Q: How is this book different from other books on this topic?
A: Unlike so many coaching books on the market today, Unleashed! does not provide you with a step by step guide to “doing” coaching. Rather, it outlines the best processes and practices of professional executive coaches in a simple, straight forward model which can easily be implemented in your organization.