Cool Book Of The Day

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Question: Who is the intended audience?
Answer: This book is for people in the business and corporate world who are unsure about how best to introduce and implement social responsibility in their businesses.

It is also for everyone and anyone who is interested in being socially responsible and making the world a better place.

Q: What is the book about?
A: This is a powerful workbook for being socially responsible in business, and contains powerful questions that will change business people and their businesses forever.

The book has been described as the hard nosed business person’s guide to Corporate Social Responsibility (CSR), to do good in the world AND make a profit. Since the world today faces huge challenges such as economic meltdown, world recession, climate change, poverty, sustainability and social injustice, more than ever before we need world changing answers and we need them fast. This book asks the right questions to enable the reader to find his or her own answers.

Q: Why are you the best person to write this book?
A: Having worked in a number of different organisations and businesses and having coached many business people, I am seeing a huge desire everywhere to do the right thing for the world and for themselves. I have enabled 100’s of people to find their own “right” thing and have brought my learnings into this book.

I am on a mission to help business people and their companies find some right answers before it is too late. I hope to do this through my book.

Q: How is this book different from other books on this topic?
A: There are lots of “heavy” books out there which explain in depth how and why companies should adopt CSR principles and they are much needed. However there is very little out there that will take individuals on their own emotional journey of self-discovery; to discover their values and what motivates them. Knowing themselves better allows them to work out for themselves just what the right thing to do is.

Q: Is there anything else we should know about this book?
A: It is time for individual responsibility – even President Obama has talked at length about how he hopes to usher in “a return to an ethic of personal responsibility”.

As we increasingly question the way we live our lives, this timely book forces business people to ask themselves powerful questions to convert their good intentions into positive actions. It is all about not just doing things right, but doing the right thing.

As I say to my readers – “Come from a place of being socially responsible – you owe it to our future generations.”

To learn more visit www.PersonalSocialResponsibility.com

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Law students, lawyers, particularly associates and solo practitioners, and members of the broader legal community.

Q: What is the book about?
A: The Opportunity Maker is about standing out in today’s stagnant economy. It provides a variety of techniques for defining a personal brand, leveraging creativity, and maximizing success. Each chapter addresses genuine strategies for connecting with people and establishing meaningful professional relationships. It is written for law students and lawyers, but its principles are universally applicable.

Q: Why are you the best person to write this book?
A: I am passionate about helping others create opportunities and have been honing these techniques throughout my entire career. I practiced law with large firms in New York City for nearly nine years and during that period published 125 articles. I served as a legal commentator for CNET Radio, hosted a public access cable television show in Manhattan, taught Internet law at Baruch College, and was interviewed on CNN. I am also the recipient of Apex awards in 2007 and 2008 for feature writing.

I address professionals internationally about the mechanics of getting published and dynamic networking, and have had the privilege of speaking at some of the largest law firms in the world. I teach techniques for leveraging writing and other activities as the foundation for business development through in-house training programs, personal coaching and strategic writing assistance.

Q: How is this book different from other books on this topic?
A: Most books on this topic identify all of the things you need to do to be successful, but few, if any, of them tell you exactly how. The Opportunity Maker teaches you practical techniques for distinguishing yourself in a genuine and positive way. It offers strategic perspective from over 100 people cited in the book, ranging from the president of MetLife International to the author of the Four-Hour Workweek.

It makes the case that business development is similar to investing because the earlier you start the greater your ultimate return. In professional services, particularly the legal industry, students and junior professionals are taught to hone their technical skills long before tapping their talent for business development. Ironically, this delay makes showcasing their finely tuned abilities much harder and more frustrating than it needs to be.

The Opportunity Maker discusses creating a public access cable television show, using Second Life and branding yourself, among many other methods for realizing your career potential and building client relationships in the future.

Q: Is there anything else we should know about this book?
A: This book is meant to encourage students and professionals to harness their ability to connect their work to their communities by customizing a platform on which to grow within their chosen fields. It is designed for all personality types and can be tailored to any area of practice.

Also, TheOpportunityMaker.com, which is constantly being updated, has mini-interviews of about 2-3 minutes with many of those featured in the book. Learn more about the author at AriKaplanAdvisors.com.

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Question: Who is the intended audience?
Answer: Entrepreneurs, female business owners and professionals.

Q: What is the book about?
A: The book introduces a new and simple system for organizing contacts to reach goals quicker and easier. It’s based on the premise that you have an entire staff hiding in your address book (if you knew who they were).

Along with a step-by-step how-go guide, the book includes over 100 networking and marketing tips and resources, real examples and success stories, as well as a link to a site with free resources.

Q: Why are you the best person to write this book?
A: I’m a former Chamber of Commerce Executive Director and have been professionally networking (meaning I get paid to make business and professional connections for people) for the last six years.

Q: How is this book different from other books on this topic?
A: The book is different because it introduces a system for organizing your contacts, then shows you how to use the contacts to meet specific goals such as securing new clients/customers or putting into motion a marketing plan. It includes the “ideal e-mail campaign” which shows readers how to use a simple, but specific e-mail to generate leads to desired result.

Q: Is there anything else we should know about this book?
A: This the first mainstream book to promote Chambers of Commerce – an entire chapter shows readers how to use their Chamber to speed success. I introduce the model for the Ideal Network Club (action-oriented/results-driven) networking club designed exclusively as an income-producer for Chambers of Commerce.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anyone who wants more repeat business and more referrals can benefit from this book. Whether you’re a company owner, manager or a customer-facing employee, there is something useful in this book for you.

Q: What is the book about?
A: This book is full of practical things you can do to improve customer service so your customers will come back. It has hands-on tips and tools as well as strategic ideas and concept to improve service to your customers. This book helps you discover what your customers want and how to give it to them.

Q: Why are you the best person to write this book?
A: I have developed a 3 step system that helps organizations increase customer loyalty by improving customer service. It’s based on making changes that are tactical, strategic and cultural. These changes help your organization move to a higher and more permanent level of service. This book contains many tools and ideas from this system, which is why it’s so useful.

Q: How is this book different from other books on this topic?
A: This book contains both concepts to help you plan and tactics you can put to work right away. It’s useful for both leaders and customer-facing employees. And it’s simple, direct and to the point.

Q: Is there anything else we should know about this book?
A: It’s full of useful and actionable ideas yet it’s a fast read so you don’t waste anytime getting to the good stuff.