Archive for the 'Health' Category

Avoiding Cancer One Day At A Time, By Lynne Eldridge M.D. and David Borgeson MS MPT

Posted by Dan Janal, Your Fearless PR LEADER | July 3rd, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Consumers of all ages, backgrounds and nationalities who are proactive in managing their health.

Q: What is the book about?
A: Avoiding Cancer One Day At A Time is about reducing the heartache the authors have repeatedly seen in patients, friends and family stricken with cancer. Too often cancer attacks young, otherwise healthy people, even children. The most complete resource for cancer prevention information includes Chapter 1 highlighting what we have done to treat cancer, what’s worked and why.

Chapter 2 provides a 25 question pre-test to help consumers understand how much they know about cancer prevention. An easy to read description of what is cancer and what causes it comprise Chapter 3. Chapters 4-8 describe, in easy to read style, the relationship between the environment, infection, lifestyle, medicine and nutrition and cancer.

Chapter 10 includes a collection of over 30 cancer prevention recipes. Every chapter is designed to provide practical and, in many cases, simple ideas to decrease your risk of developing cancer. Worksheets for applying cancer prevention principles and a list known human carcinogens form the appendices.

Q: Why are you the best person to write this book?
A: Authors Lynne Eldridge M.D. and David Borgeson MS MPT are passionate champions for a healthy, natural lifestyle that includes primary prevention as the key to greatly reducing the risk of getting cancer, or keeping it at bay.

Dr. Eldridge graduated from the University of Minnesota Medical School with prestigious Alpha Omega Alpha honors. She completed her residency with time spent in Hawaii studying health risks related to human exposure to pesticides. Dr. Eldridge practiced family medicine with a passionate emphasis on prevention for over 15 years in Minnesota, before devoting herself full time to researching and speaking internationally on cancer prevention and nutrition.

David Borgeson graduated with a Master of Science Degree in Epidemiology from the University of Hawaii, and has worked as an epidemiologist and research scientist with the California, Minnesota and Hawaii State Health Departments. David also has a Masters degree in Physical Therapy from Northwestern University Medical School.

Q: How is this book different from other books on this topic?
A: This book focuses soley on prevention, is written by well credentialed authors, is based on the latest scientific research information and is easy to read.

Q: Is there anything else we should know about this book?
A: Avoiding Cancer One Day At A Time is the winner of four national book awards

Grand Prize Winner, 2008 INDIE EXCELLENCE Book Awards
Winner, Best Medical Book of 2008, INDIE EXCELLENCE Book Awards
Winner, Best Body/Health Book of 2007, Reader Views Awards
Winner, Midpoint Trade Book Awards
Finalist, Eric Hoffer Award For Independent Books, Self Help/Health Category
Finalist, Midwest Independent Book Awards, Health Category

Avoiding Cancer One Day At A Time is highly acclaimed by health care experts

“An excellent source of cancer prevention information.” Nancy Grant, Director of Health and Disease Management Initiatives, the JourneyWell Division of Health Partners

“An empowering book from the first page. Health principles and the best in sound research. It will change how you live with simple graces such as removing your shoes, pleasing your body with good taste, keeping yourself environmentally conscious, and relationally wise. Health care from a preventative perspective we all need.” Gwen McDonald, M.D.

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The Lifestyle Fitness Program: A Six Part Plan So EVERY Mom Can Look, Feel And Live Her Best, By Debi Silber, MS, RD, WHC.

Posted by Dan Janal, Your Fearless PR LEADER | April 11th, 2008

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Question: Who is the intended audience?
Answer: The book is written exclusively for moms.

Q: What is the book about?
A: After almost 20 years of working exclusively with moms, I noticed that their challenges fell within one of six categories (nutrition, fitness, emotional, stress control, relationships, spirituality). Those categories gave birth to the Lifestyle Fitness Program where each mom works on a specific plan designed to overcome her unique challenges in the areas of nutrition, fitness or wellness. When mom works on areas where her greatest obstacles are, she can slowly chip away at what’s preventing her from feeling, looking and living her best. She becomes empowered and inspired as confidence and self esteem grows.

Studies found that moms need certain criteria for success; small, manageable goals, support from other moms and a positive role model they can relate to. The book is designed to give mom everything to ensure success. The mom chooses which program to work on depending on her unique obstacles (whether it’s in the areas of fitness, nutrition, stress control, etc.). She reads a short chapter within that program on a topic she feels needs work. She then enters one of six message boards corresponding with the book to find support/camaraderie with moms working on the same obstacles. After a week of incorporating her new mini goal into her lifestyle along with getting the necessary support from other moms, she emails me for accountability, validation and acknowledgment. It’s what makes private coaching so successful and now any mom can enjoy that same luxury.

Q: Why are you the best person to write this book?
A: I’m a Registered Dietitian with a Masters in Nutrition and have specialty recognition in areas of weight loss and weight maintenance. I’m a certified Personal Trainer and hold two certifications in pre/post natal fitness and nutrition. I’m a Whole Health Coach-a life coach with a health background, trained to understand how your lifestyle creates health and wellness or illness and disease. Besides my credentials and experience in working with moms for nearly 20 years, I’m a mom of 4 who’s managed to find the balance between motherhood and womanhood. I’ve also been branded “The Mojo Coach” because once moms began working on their lifestyle issues (emotions, stress control, relationships and spirituality) in addition to their fitness and nutrition, moms began to feel fit, healthy and happy in all areas of their life. They began to “get their mojo back” and started calling me “The Mojo Coach”.

Q: How is this book different from other books on this topic?
A: There are many books which give great ideas, advice and suggestions. This book assumes that mom is the expert, not the author. I may have information but mom knows where her greatest obstacles are. That’s why she doesn’t start from beginning to end, following along with a plan I construct. The book is designed to be as unique and individual as she is. Some moms need to start with nutrition, others with emotions, others with fitness, etc. It’s a way for mom to take back the controls and prevents her from handing over her power to yet another “expert” which keeps her powerless and filled with self doubt.

There also is no other book which encourages such interaction from reader to reader and with the author herself. If the mom is willing to do the work, I’m willing to encourage, reward and validate her efforts along the way as a way to keep her motivated and on track.

Q: Is there anything else we should know about this book?
A: Two other parts of the book make it unique. One is my charity program and one is a Pay it Forward Program. Each month, 50% of any profit I make goes to charity. I choose a “Mom of the Month” or “M.O.M” who’s made the most significant lifestyle changes (for her). Besides recognition in my monthly newsletter, the M.O.M. has an additional reward of deciding to which charity my monthly profits go. All moms reading the book and using the message boards are eligible for the monthly reward. The charity program is a useful tool showing mom the global impact of her efforts along with being a great way to show her children the positive role model she’s becoming.

The Pay it Forward Program is at the end of the book. Once mom has completed the program, she feels happier, more satisfied, more enriched, empowered, confident and strong. She’s ready to “pay it forward” because she’s so much more complete and has so much more to give. She’s feeling the effects of her growth and willingly wants to share that feeling with others. She also realizes that through her own growth and development she can have a positive reaction and impact on those she chooses to touch.

Debi Silber. MS, RD, WHC is a Registered Dietitian, Personal Trainer, Whole Health Coach, President of Lifestyle Fitness, Inc. and author of: The Lifestyle Fitness Program: A Six Part Plan so EVERY Mom Can Look, Feel and Live Her Best (recommended by Parenting Magazine, 4/08). She’s been branded “The Mojo Coach” because she inspires and empowers overweight, overwhelmed and unfit moms to “get their mojo back” through gradual, lifestyle change. For more on the Lifestyle Fitness Program, please visit: http://www.lifestylefitnessinc.com or http://www.themojocoachblog.com. To join Debi on a free, live teleseminar, please register at http://www.askthemojocoach.com

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Strategies: A Chronic Fatigue Syndrome And Fibromyalgia Journey, By Dr. Tami Brady

Posted by Dan Janal, Your Fearless PR LEADER | February 21st, 2008

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Q: Who is the intended audience?
A: I wrote my story specifically to share with those individuals, like myself, living with Chronic Fatigue Syndrome and/or Fibromyalgia. Nonetheless, friends, family members, and colleagues of those suffering from these conditions will also find the information in this book very valuable in understanding not only the symptoms of these health issues but also the psychological effects of chronic disease.

Q: What is the book about?
A: Strategies: A Chronic Fatigue Syndrome and Fibromyalgia Journey is my story: how I came to a more peaceful place and the struggles that I continue to work through each day. Those of you with Chronic Fatigue Syndrome and Fibromyalgia will likely see yourself in my experiences. Although the symptoms and the paths to find balance and contentment might differ, having these health issues impacts life in ways that could never have been previously imagined even in the wildest of dreams (or nightmares as the case may be). In the end, these experiences change everything.

Q: Why are you the best person to write this book?
A: I am one individual in a growing epidemic. In 1997, after a chaotic year of intense medical and psychological testing, I was diagnosed with Chronic Fatigue Syndrome and Fibromyalgia. I spent much of the last ten years in deep denial feeling alone, confused, frustrated, and angry. It has taken me a great deal of soul searching, but I believe that today I am a better, more centered person because of my experiences.

Q: How is this book different from other books on this topic?
A: “This book is a passionate, intense account of one person’s conquest over suffering. As a psychologist working with chronic pain sufferers, I can endorse Ms. Brady’s philosophy, approach and tools.”
-Bob Rich, PhD, author Cancer: A Personal Challenge

Nine years ago, I was diagnosed with Fibromyalgia. I already had two friends who had serious cases of it. When the doctor gave me eight prescriptions to help me deal with the symptoms, I decided that it was time to quit my stressful job and focus on recovering my health. I saw so many similarities between Ms. Brady’s journey and my own.”
-Paige Lovitt for Reader Views

Q: Is there anything else we should know about this book?
A: Strategies: A Chronic Fatigue Syndrome and Fibromyalgia Journey is available at Amazon, Barnes and Nobles, and other fine retailers.

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You’ve Gotta Fight Back – Winning With Serious Illness, Injury, Or Disability, By Dirk Chase Eldredge

Posted by Dan Janal, Your Fearless PR LEADER | February 18th, 2008

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Friends, family, and caregivers of those so afflicted.

Q: What is the book about?
A: The heart of the book consists of thirteen, riveting, in-depth stories of people and their families who fought back with courage, humor, creativity and a positive attitude. In addition to telling these stories, the book contains valuable information on how to find and use the latest medical developments and other valuable coping information about specific medical problems. There are scores of footnotes to valuable reference works I used in researching the book.

Q: Why are you the best person to write this book?
A: spent much of six years researching and writing it. Before that I had recovered from eight major operations, including two open-heart operations, so I have walked the walk. The book is in no way autobiographical, but I occasionally borrow from my first-hand experience to support important points.

Q: How is this book different from other books on this topic?
A: The thirteen stories are about real, courageous people and their caregivers. This guarantees its uniqueness.

Q: Is there anything else we should know about this book?
A: There is much self-help wisdom in this book. From self-help organizations to web sites, it brims with useful information. The people the book focuses on have a wide variety of afflictions; various types of cancer – some survive, some don’t. Lou Gehrig’s disease usually kills it’s victims within two to five years. The book leads off with the story of a man and wife who together have fought his disease for nearly 30 years, and they are far from giving up. Several of the stories concern people with varying degrees of paralysis from illness and injury.

For more information, visit www.booksbydirk.com

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