Question: Who is the intended audience?
Answer: As you move from planning through execution to rapidly increase performance and profits, Kiss Theory Good Bye will keep you focused on critical actions you must take along the way. Specifically, this book speaks to the following types of leaders to address issues they report as their greatest challenges.

•Presidents, owners, CEOs, and other top leaders, Kiss Theory Good Bye will show you a proven process to increase accountability, alignment, make your job easier, and make your company run more smoothly, providing you more time to plan and enjoy your personal interests while consistently meeting your company’s objectives.

•Managers and supervisors, Kiss Theory Good Bye will teach you how to be recognized as a top performer, both inside and outside the enterprise. You will also learn how to align your employees to produce the results you want without a lot of conflict.

•High-potential leaders,Kiss Theory Good Bye will give you the “executive playbook” for running a successful company so that you don’t waste resources by making costly mistakes while learning from the “school of hard knocks.”

•Leaders under siege, Kiss Theory Good Bye will show you how to achieve the operating and financial results you need immediately to put your company back on track.

•Leaders of start-up, merged, and fast-growing companies, Kiss Theory Good Bye will teach you the process for reducing risk while dramatically increasing effectiveness and increasing the probability that your company will consistently achieve its operational and financial objectives.

•Board members, Kiss Theory Good Bye will give you a proven method for ensuring that the organization you govern is fully accountable and meeting its most critical goals.

If you and your organization are ready to learn how to break free from the grip of the status quo and achieve extraordinary operational and financial results, then you will find Kiss Theory Good Bye to be a valuable and long-lasting resource. Above all, remember that executing for organizational excellence and sustained profitability is a never-ending endeavor that requires a positive mental attitude and teamwork that can only result from the buy-in of your entire organization.

I pledge to you that if you act on the directions in this book, you will achieve extraordinary results you may never have thought possible.

Q: What is the book about?
A: Kiss Theory Good Bye gives you step-by-step directions to rapidly increase performance, productivity and profit by replacing management theory with battle proven tools and tactics that get results. These are the how-to details that actually help leaders get immediate and lasting results. Direct and straightforward, this no non-sense playbook cuts like a laser through the fog of political correctness and business-as-usual giving leaders what they want most – less talk and more results, so they have more time to do the things they love.

Other business books try to tell you how to run your business better, faster and for a greater profit. But only Bob Prosen’s new book,Kiss Theory Good Bye gives you the tools and step-by-step directions to make it happen.

Kiss Theory Good Bye shows you how to quickly and consistently achieve extraordinary results in leadership, sales effectiveness, operational excellence, financial management, and customer loyalty.

Packed with easy to follow, step-by-step instructions, this book will show you how to

• Achieve consistent results, quarter after quarter
• Align your entire workforce to meet the organization’s top objectives
• Increase accountability so you get the results you need
• Attract and retain top talent
• Beat your competition and lock in customer loyalty
• Reduce costs while increasing quality
• React less and have more time to plan
• Make your job easier and your organization run more smoothly
• Regain a healthier work life balance

Whether you are a new manager or a seasoned leader, the CEO of a Fortune 500 company or a board member for a local not-for-profit, Kiss Theory Good Bye leads the way to flawless execution and ever-increasing success.

Q: Why are you the best person to write this book?
A: Bob Prosen is a seasoned business executive, speaker and author with a pragmatic grip on the reality of what it takes to deliver extraordinary bottom-line results. After 25 years in corporate America Bob founded The Prosen Center for Business Advancement, whose mission is to help business leaders rapidly increase performance and profits.

Bob is nationally recognized as the business expert who helped such companies as AT&T, NCR, Hitachi Data Systems, Sabre and achieve unprecedented financial and operational success. He has held posts ranging from Senior Vice President and Managing Partner to Chief Operating Officer.

Bob earned his MBA from Georgia State University and holds post-graduate certifications from MIT, Duke University and The Wharton School. He has received numerous awards for professional excellence and serves on the University of North Texas School of Marketing Advisory Board and is listed in The International Who’s Who of Entrepreneurs. In addition to his management training programs, speaks nationally and internationally to a wide range of companies and organizations including, VISTAGE, Young Presidents‘ Organization (YPO) and professional associations.

Q: How is this book different from other books on this topic?
A: Kiss Theory Good Bye is written with two principles in mind. First, theory would be replaced with proven tools, tactics, and answers that rapidly increase performance and profit. Second, all of the information must be relevant and directly applicable to today’s business challenges without the need for translation.

Kiss Theory Good Bye gives leaders everywhere what they have been searching for. The real “how to” book on business execution. The journey began with Jim Collins’ book Good to Great that explained Why some companies did well. Shortly thereafter, Larry Bossidy and Ram Charan co-authored EXECUTION that told What some companies did well. Now we have the third and most important component, Kiss Theory Good Bye, which shows How Your Company can rapidly increase performance and profits. The best part is that it’s written without any academic, consulting or theoretical language so that everyone can easily apply the blueprint and begin getting better results immediately.

Q: Is there anything else we should know about this book?
A: Kiss Theory Good Bye has been received the following recognition:

• Independent Publishers top book award
• Book of the Year by ForeWord Magazine
• Best Management Book by USAbookNews
• #1 Amazon Best Seller
• Nominated for the Ethan Award and Benjamin Franklin Award
• Summarized by Business Book Review, Audio Tech, Business Summaries, Summaries.Com, getAbstract
• Testimonials from many prestigious leaders in corporate America

Question: Who is the intended audience?
Answer: The employee as well as the leader within all kinds of settings–business, academia, technology, sports, entertainment, arts, non-profit, spiritual, and government.

Q: What is the book about?
A: Imagine the opportunity to talk with 25 of America’s most respected leaders—-people like Craig Newmark, founder of craigslist; Mary Ellen Weber, former NASA astronaut; Susan Anton, Broadway star and actress; Dean Kamen of Segway; and Dipak Jain, dean of Northwestern University’s Kellogg School—-to learn firsthand what makes them so effective in their lives and work. Through our conversations, a new leadership model emerges, one that says there are effective ways to manage organizations and make profits without leaving a sense of humanity at the office door. More and more, at the helm of successful companies, you’ll find a different sort of leader. Collaborators, not controllers, they are “square apples,” bold men and women who dare to create success by reshaping the workplace with our 6 innovative values.

Q: Why are you the best person to write this book?
A: We are the co-authors of the pioneering book Values-Based Leadership. Susan has taught leadership skills to audiences ranging from youth organizations to the United Nations. Tom has taught innovation for 27 years at Northwestern University’s Kellogg School of Management. Authors of 7 books, our research, speeches, seminars, teaching, and pragmatic consulting have made us leading experts in the field of leadership.

Q: How is this book different from other books on this topic?
A: Our new leadership model is guided by 6 critical values: humility, compassion, transparency, inclusiveness, collaboration, and values-based decisiveness.

Q: Is there anything else we should know about this book?
A: “Square apples” symbolically stand for a new way to lead and measure success. Just as former NFL star Chris Zorich’s mother took rotten apples and reshaped them into something edible and appealing, we need to take bruised work environments, cut off the bad spots, and reshape them into dynamic, inclusive, and collaborative organizations