Cool Book Of The Day

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Question: Who Is the intended audience?
Answer: This book is ideal for B2B business leaders running companies under $100M in revenues.  It can also guide CEO’s who want to exit their business in 2-10 years, but are seriously undervalued, overwhelmed, or unfocused.  Many entrepreneurs are reading the book to learn from CEOs who have already reached the next level of growth to which they aspire.

Q: What is the book about?
A:  Many strategic planning and marketing experts try to dazzle readers with complex business jargon, sexy marketing hype and cool new ideas.  This book simplifies marketing success by helping business leaders overcome the two biggest business growth roadblocks: limiting beliefs and lack of a written, practical plan.  I bring many practical examples from my decades of working for growth companies and top performing organizations.

Q: Why are you the best person to write this book?
A:  I have helped clients secure $83M in new business within just two years. I have advised hundreds of business leaders based on the results of my one-year study of how high performing business owners create sustainable, healthy businesses.  My 26 years of helping organizations secure top line growth without “selling out” has earned me accolades from leaders such as Dr. Stephen Covey, Marshall Goldsmith, and Guy Kawasaki.   You won’t find any academic fluff here—only proven, time-tested, easy to understand tools and strategies.

Q: How is this book different from other books on the topic?
A: One book reviewer said that “many business books read like a theoretical, academic methodology that would take a rocket scientist to follow and implement.  Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level.”  Zappos CFO Alfred Lin says “it is a thoughtful book that brings together marketing and strategy to inform the planning process that is focused on delivering value.”  I added many of my own personal stories to give the book a uniquely human perspective and feel.

Q: Is there anything else we should know about this book?

A: EnergizeGrowth® NOW helps you stay connected to your customers, partners,  and yourself. After overcoming the startup hurdles, it’s easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow—without losing sight of the principles that got you here.
From my own personal experience, I know that it takes real commitment to focus on the fundamentals that help you build a sustainable business.  Energize Growth® NOW is the resource you need to help you achieve that.  It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you up to focus on more strategic activities. To me, that is energizing!

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Question: Who Is the Intended Audience?
Answer: The book was written for sales professionals, sales VP’s, business owners, entrepreneurs, sales managers, professionals in service firms and anyone who sells for a living.

Q: What is the book about?
A: This book is about what it takes to be successful in sales. It is a description of the skills personal attributes that are necessary to make it, and the weaknesses that hold us back. The book takes rookies and veteran salespeople on a road of self-discovery. Readers will learn what skills are required to succeed, and why developing the skill is not enough to guarantee success. In simple, easy to understand terms they will learn the connection between what is in their mind and how much money ends up in their pocket.

Q: Why are you the best person to write this book?
A: We are sales development experts. Our company, Caramanico Maguire Associates, has evaluated and trained hundreds of companies and thousands of sales people over the last 23 years in virtually every major category. This with over 50 years of combined sales experience and academic backgrounds in psychology, business, and technology gives us a unique perspective on what makes salespeople successful.

Q: How is this book different from other books on the topic?
A: This book addresses not only the intellectual skills required for success but much more importantly the hidden weaknesses that prevent salespeople from executing what they know. This is not your typical “how to” book. Where other books simply tell you what to do, this one identifies what keeps you from doing it and shows you how to overcome the weaknesses that frustrate most salespeople. For salespeople his book answers the question “why am I not more successful, I study hard, I work hard, I know my product inside and out…”  For managers and owners it answers the question “Do I have the right people to take me to the next level?”

Q: Is there anything else we should know about this book?
A: It is an easy read containing simple yet powerful ideas on how to improve. Every idea is non-academic, field tested, and includes real world examples.

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Question: Who is the intended audience?
Answer: Organizational leaders at every level within an organization, particularly those with the accountability for culture (HR professionals)., That said,  the perspective and behaviors of a jester can be understood and adopted by anyone regardless of their organization, role or position.  Those who apply what they learn from this book can wield significant influence and bring about remarkable positive change.

Q: What is the book about?
A: In my business book, The Secret Life of the Corporate Jester: A Fresh Perspective on Organizational Leadership, Culture and Behavior, I reveal how to adopt and apply Corporate Jestership within an organization.  Jestership is not about wearing colorful costumes and entertaining others, but is, instead, a unique perspective into organizational dynamics.  Authentic jesters have the rare ability to uncover and successfully address blind spots in thinking and action that directly effect communication, morale and results.

Q: Why are you the best person to write this book?
A: Over the last 12 years I have worked for a consultant for over 500 various organizations including many Fortune 500 businesses.  The lack of Corporate Jestership seems to be common and at the heart of many of the issues I was asked to tackle.

Q: How is this book different from other books on this topic?
A: It is short, fun to read and not only a has “sticky” concept easy to understand and apply, but contains a step by step guide to immediately leverage the concept in your organization.

Q: Is there anything else we should know about this book?
A: Using the Corporate Jestership concept as a base, I have delivered hundreds of personalized keynotes, learning sessions and coaching for organizations and individuals – including such industry leaders as eBay, JetBlue Airways, Hewlett Packard, L3 Communications, and the BBC.

The book has received positive praise from a number of people in many different business fields including the Senior VP of Strategic Change Management at Hewlett Packard who said:  “The Secret Life of the Corporate Jester is a fun and intriguing read filled with insights into what it takes to be a successful leader in today’s complex corporate environments.” as well as the VP of Organization Development at Advance Auto Parts who said “This book will quickly change your perspective on managing and leading.  Every person who wants to influence culture change and build leadership in any organization should give this a read.”

“After reading his book and sharing it with my team, we invited Dave to join us for a leadership development event.  His dynamic, interactive learning session brought to life the entertaining stories, effective exercises and thought-provoking questions in his book.” – Greg Inozemcev, Learning and Development, JetBlue Airways

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Question: Who is the intended audience?
Answer: This book is intended for both buyers and sellers of tangible non-cash incentive programs.  Sales and marketing executives that have struggled to have their incentive budgets “approved” will love this book.  Incentive companies that have suffered from the AIG effect will love this book.

Q: What is the book about?
A: The book is about creating a measurable Return on Investment for incentive programs.  Using actual client situations, the reader can follow a step by step process of how to do this through each chapter.

Q: Why are you the best person to write this book?
A: This method of Incentive ROI is something I developed in 1991.  Since that time, it has been proven to be the most effective Incentive ROI method available (independent study by the University of Missouri, September 2007).

Q: How is this book different from other books on this topic?
A: This book, as far as I am aware, is the only book on this topic.  While there are many books available on ROI, there are no such books out there that outline how this unique method can incrementally improve both profit and cash flow for a company.

Q: Is there anything else we should know about this book?
A: The timing of this book is perfect.  Companies have always “felt” their incentive programs work, people enjoyed getting merchandise or trips.  Now those same companies are cutting or cancelling these very same programs and productivity is impacted.