Question: Who is the intended audience?
Answer: Senior managers and executives, human resources professionals, and anyone interested in understanding their financial personality

Q: What is the book about?
A: The book develops a new approach to analyzing the impact of financial decisions by executives and shows that all individuals have personal financial traits that express themselves through our financial decisions in characteristic ways. The expression of these traits reflects a Financial Signature® that each individual possesses. There are nine Financial Signatures and each of these will lead to a characteristic impact on financial performance reflected in the valuation outcome of an organization. By understanding our Financial Signature we can improve our financial performance and that of our organizations and align ourselves more closely with the valuation target of the organization we work within.

Q: Why are you the best person to write this book?
A: I have an extensive operating background at the CEO and Chairman level in both public and private companies so I have experience at the coal face on why people make or lose money. I have numerous publications in the area of leadership, human resources, management, strategy and technology and am a frequent speaker at industry conferences. I consult to CEOs, boards and senior executives on leadership and its impact on corporate financial performance and valuation. I am also the CEO and Founder of the Perth Leadership Institute, which works with senior executives to implement the Financial Signature concept at top US companies.

Q: How is this book different from other books on this topic?
A: The 3 Financial Styles of Very Successful Leaders delivers a unique approach which draws a direct link between behavior and the financial bottom line, something that other leadership books and models have thus far not been able to do. In fact, it opens up a new area of research within behavioral finance - a relatively new field of study which aims to explain the previously under-appreciated impact of behavior on financial decision-making. The book develops the concept of a Financial Signature possessed by all leaders and executives that drives the financial performance and outcome of the organization they lead. This book shows that the personal financial traits of leaders impact their organizations through predictable financial decisions and strategies. This issue is one that is being researched extensively by the Perth Leadership Institute and opens up a totally new perspective on leadership.

Q: Is there anything else we should know about this book?
A: Our Financial Signature approach has practical consequences and implications in real life. Coupled with our leadership assessments it enables us to predict the valuation consequences for a company of their particular leader. Armed with this knowledge we can show how strategies can be modified to increase company valuation and performance against competitors. This is a new and unique service that is possessed by no other company in the financial analysis or leadership areas. In addition, the book has been published in both traditional and simplified Chinese, and recently received an award as ‘one of the best imported books in China in 2006’, alongside notable books such as The Long Tail, by Chris Anderson, The World is Flat, by Thomas Friedman and The Toyota Way Field Book. For more information, visit www.perthleadership.org.

Question: Who is the intended audience?
Answer: Readers who are willing to invest in their own self-development and personal and professional improvement.

Q: What is the book about?
A: The usual will power and discipline strategies people use to overcome procrastination aren’t sustainable; we try them and then beat ourselves up for not making a complete and permanent change. But there’s another set of strategies - for example: You need to drop your goals… right now and get lots more of the right things done. Learn what the heck a hit man has to do with following through, how to stop taking yes for an answer, and how being “normal” is crushing you… and what to do about it.

Q: Why are you the best person to write this book?
A: I’ve helped hundreds of people who have been putting off tasks, goals, and dreams, to achieve them. I’m the author of another book on procrastinaton: Productive Procrastination (Echelon Press, 2007) - and consultant and coach to individuals and organizations, with multiple credentials in my field. I specialize in improving performance and productivity, following through with goals and objectives (the other side of which is procrastination), work/life balance, time and resources mastery, and sustaining effort through challenges. I have internationally recognized programs on time management, getting balanced and organized, saying no, and getting things done. My clients are executives, small business owners, professionals, and corporate organizations like NASA, Sony, Hilton, and Volvo. I was recently quote in TIME magazine as a procrastination “nichepert”.

Q: How is this book different from other books on this topic?
A: Ending Procrastination is much easier than you think…and you’ll be surprised at how you do it! That’s what’s completely different about the system this book is going to teach you. It’s not called radical for nothing! More of what’s in the book:

• The “secret pain” of people who do things immediately - and why you as a procrastinator are better off and much closer to getting things done than you think.
• The story of Jo - whose procrastinating “diversion” from her goals got her exactly what she wanted … and how you can do the same.
• The difference between “want to” and “have to” projects - and how to focus on the right type.

Q: Is there anything else we should know about this book?
A: How many procrastinators does it take to finish a long book on procrastination? None - they’ll finish it next week. That’s why this book is short and sweet, a breezy and entertaining read, printed in easy-to-read font, and will prompt new insights and perspectives on procrastination.