Cool Book Of The Day

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Question: Who Is the intended audience?
Answer: This book is ideal for B2B business leaders running companies under $100M in revenues.  It can also guide CEO’s who want to exit their business in 2-10 years, but are seriously undervalued, overwhelmed, or unfocused.  Many entrepreneurs are reading the book to learn from CEOs who have already reached the next level of growth to which they aspire.

Q: What is the book about?
A:  Many strategic planning and marketing experts try to dazzle readers with complex business jargon, sexy marketing hype and cool new ideas.  This book simplifies marketing success by helping business leaders overcome the two biggest business growth roadblocks: limiting beliefs and lack of a written, practical plan.  I bring many practical examples from my decades of working for growth companies and top performing organizations.

Q: Why are you the best person to write this book?
A:  I have helped clients secure $83M in new business within just two years. I have advised hundreds of business leaders based on the results of my one-year study of how high performing business owners create sustainable, healthy businesses.  My 26 years of helping organizations secure top line growth without “selling out” has earned me accolades from leaders such as Dr. Stephen Covey, Marshall Goldsmith, and Guy Kawasaki.   You won’t find any academic fluff here—only proven, time-tested, easy to understand tools and strategies.

Q: How is this book different from other books on the topic?
A: One book reviewer said that “many business books read like a theoretical, academic methodology that would take a rocket scientist to follow and implement.  Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level.”  Zappos CFO Alfred Lin says “it is a thoughtful book that brings together marketing and strategy to inform the planning process that is focused on delivering value.”  I added many of my own personal stories to give the book a uniquely human perspective and feel.

Q: Is there anything else we should know about this book?

A: EnergizeGrowth® NOW helps you stay connected to your customers, partners,  and yourself. After overcoming the startup hurdles, it’s easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow—without losing sight of the principles that got you here.
From my own personal experience, I know that it takes real commitment to focus on the fundamentals that help you build a sustainable business.  Energize Growth® NOW is the resource you need to help you achieve that.  It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you up to focus on more strategic activities. To me, that is energizing!

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Question: Who is the intended audience?
Answer: Promoting Your Non-Profit is a workbook targeted to professionals and volunteers in non-profit organizations and associations who’d like to understand how to better promote and market their organizations. The book is valuable for both local groups and those operating as part of a large national or international network.

Q: What is the book about?
A: The book provides a series of fun, easy-to-use tools to help organizations identify and articulate their target audience, the unique value they provide, and outline the steps to create a simple marketing or promotional plan. Topics covered include how to understand the market and your position, developing a brand, competition, integrating social media, and developing a marketing campaign. The workbook also includes ways to measure the progress of your campaign and a list of useful resources.

Q: Why are you the best person to write this book?
A: Linda Popky is an award winning marketer, as well as a successful consultant, speaker, author and educator. Her company, L2M Associates, helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people.

She is the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties, and a member of the Society for the Advancement of Consulting (SAC). She is the program advisor for the  Integrated Marketing Program at San Francisco State University’s College of Extended Learning, on the Advisory Board for the University of California Santa Cruz Extension in Silicon Valley and an adjunct instructor for the online Master’s in Integrated Marketing Communication program at West Virginia University.

Linda believes that especially in these challenging economic times many worthy non-profit organizations are not doing all they can to promote and market themselves to each of their key audiences. This book combines her extensive knowledge of applied marketing concepts with her long experience in leadership and volunteer roles with various associations and non-profit organizations, and draws on her consulting experience in organizations from start-ups to Fortune 100 companies as well.

Q: How is this book different than other books on this topic?
A: This workbook, based on Linda’s Leverage2MarketTM concepts, brings a solid audience-focused approach to non-profit organizations. Where for-profit businesses focus on reaching paying customers, non-profits must reach multiple groups of individuals, including volunteers, donors, sponsors, constituents, members and policymakers. Whether you are promoting toothpaste, coffee or non-profit services, what’s important are the benefits that meet the audience’s wants and needs—-not the features the organization may want to promote.

Q: Is there anything else we should know about this book?
A: You don’t need to be a marketing professional to benefit from this book. The marketing concepts are straightforward and easy to grasp, and the workbook is concise and easy to complete.

This is the second in a series of workbooks in the Leverage2Market Mastery Series. The Leverage2Market Model focuses on five key elements: Products: the goods or services being marketed; Programs: the marketing initiatives being created and delivered; Processes: the way initiatives are delivered; People: those who deliver the initiatives; and Positioning, the key messages to be delivered in a campaign.

Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time is available immediately from Amazon.com and from the publisher, Woodside Business Press, a specialty business press dedicated to publishing books on stimulating and thought-provoking business and marketing-related topics, at www.woodsidebusinesspress.com.

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Question: Who is the intended audience?
Answer: I wrote Design to Sell for business owners and self-employed professionals who want to use design as a competitive tool by creating a system to produce their attractive marketing materials without the need to hire expensive graphic designers. It’s the perfect choice for entrepreneurs who want to efficiently set their marketing materials apart from the competition.

Q: What is the book about?
A: Design to Sell is divided into four parts. Part One introduces the basics of effective design to business owners without previous graphic design experience. Part Two provides a step-by-step introduction to working with Microsoft Publisher, a low-cost software program that ships with many versions of Microsoft Office. Part Three provides a step-by-step tutorial covering the creation of everyday projects, like newsletters and postcards. Part Four emphasizes the details that can make or break design projects, and includes before and after examples.

Q: Why are you the best person to write this book?
A: I’ve been introducing business owners and non-designers to graphic design for over twenty years. My first (of 38) books was Looking Good in Print: A Guide to Basic Design for Desktop Publishing, which the NY Times called “the one design book to buy when you’re buying only one.” Through my books and seminars, I’ve helped hundreds of thousands of non-designers master the basics they need to use design to bring their words alive in print and on screen. It’s a topic I love, and I continue to get great pleasure from sharing with others.

Q: How is this book different from other books on this topic?
A: Most graphic design books focus on mastering software techniques and are intended for professional designers. Design to Sell is the first to combine an introduction to the basics of effective design with a step-by-step approach to creating specific projects, like postcards and newsletters with a software program already installed on the computers of hundreds of thousands of Windows computers.

Q: Is there anything else we should know about this book?
A: For more information and sample chapters, visit www.designtosellonline.com

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Question: Who is the intended audience?
Answer: Fiction authors who are published by a Print-On-Demand publisher, published by a small press, or self-published.

Q: What is the book about?
A: Without an obvious target market or news hook, new fiction can get lost in the sea of novels published every year, no matter how well written it may be.

Successfully Marketing Fiction in the 21st Century is a step-by-step guide that’s jam-packed with proven tips and ground-breaking strategies to make your novel a sales success. Mystery and thriller writer Austin S. Camacho offers hundreds of winning tactics in simple, straight-forward language. This book will show you how to:

• Overcome the stigma of being POD or self-published
• Create a basic marketing plan
• Make positive contact with booksellers
• Make your book signing an event
• Handle interviews for newspapers, radio or TV
• Make the best use of web-based marketing tools

Q: Why are you the best person to write this book?
A: As a mystery and thriller writer I’ve personally used these techniques to get my six novels onto the shelves of major bookstores and into the hands thousands of readers. This book is the second edition of one you may already have on your shelves, even though the title is a bit different. Authors often update how-to manuals with new material, but titles don’t generally change. I think you deserve an explanation for that, but I have to take you back to bring you up to date.

I wrote my first full-length work in 1985 in the infancy of home computers. I submitted that first, admittedly awful, manuscript to publishers and agents with predictably disastrous results. I kept writing, improving with each attempt, yet the results continued to be the same. In 1999, at a time when I thought I had a manuscript that others would really enjoy reading, I learned about a new publishing option called print on demand. I couldn’t afford thousands of dollars to self-publish then, but for a couple of hundred dollars I could get a book published and find out for sure if I was deluding myself about my writing. I turned my words into a book through POD publisher Buy Books on the Web.

As it turned out, a lot of people wanted to read Blood and Bone and I got a lot of positive feedback. Within three years, my publisher had changed its name to Infinity Publishing. By then, there was a lot of competition in the POD marketplace, but few people had found much success because most authors didn’t understand the necessity of marketing their work. I was one of Infinity’s most successful writers, so the company asked me to write a guidebook for their other authors. Successfully Marketing Print-on-Demand Fiction hit shelves in 2003.

Since then, as I’ve moved to self-publishing and publishing with a small press. Aside from short stories published in other peoples’ anthologies I have four novels in my Hannibal Jones detective series in print plus two action thrillers. I’ve spoken dozens of times at writer’s conferences, seminars, book clubs and civic organizations. I’ve secured a New York literary agent. And I’ve sold more than 3,000 copies of my novels. In that time I’ve heard two things from readers of my marketing book. First, I was told that most marketing books for authors were filled with tips that were valuable only to nonfiction writers and that my book was the only thing on the market just for fiction writers. Second, readers told me that many of the tips I offered also were valuable to those who didn’t choose the POD option, that just about anyone who had not yet landed a contract with a major publisher could benefit from my marketing approach.

Q: How is this book different from other books on this topic?
A: This is not a collection of theories, but specific tactics based on personal experience.

Q: Is there anything else we should know about this book?
A: Send me your best tips on how to market full length fiction. I will feature the best three in my newsletter and on my blog – Another Writer’s Life. The best three entrants will each receive a copy of my book, and the one who sends the best tip will also receive free business cards from Iconix.biz as well as a $50 gift certificate toward bookmarks, a book cover or any other service offered from Iconix.com – the company that designed the cover of Successfully Marketing Your Novel in the 21st Century.

GET the latest news about my novels and order copies at http://www.ascamacho.com
READ my blog at http://ascamacho.blogspot.com
VISIT me at http://www.myspace.com/austincamacho
HEAR the Hannibal Jones podcast at http://hannibaljones.podhoster.com