Question: Who Is the intended audience?
Answer: This book is ideal for B2B business leaders running companies under $100M in revenues.  It can also guide CEO’s who want to exit their business in 2-10 years, but are seriously undervalued, overwhelmed, or unfocused.  Many entrepreneurs are reading the book to learn from CEOs who have already reached the next level of growth to which they aspire.

Q: What is the book about?
A:  Many strategic planning and marketing experts try to dazzle readers with complex business jargon, sexy marketing hype and cool new ideas.  This book simplifies marketing success by helping business leaders overcome the two biggest business growth roadblocks: limiting beliefs and lack of a written, practical plan.  I bring many practical examples from my decades of working for growth companies and top performing organizations.

Q: Why are you the best person to write this book?
A:  I have helped clients secure $83M in new business within just two years. I have advised hundreds of business leaders based on the results of my one-year study of how high performing business owners create sustainable, healthy businesses.  My 26 years of helping organizations secure top line growth without “selling out” has earned me accolades from leaders such as Dr. Stephen Covey, Marshall Goldsmith, and Guy Kawasaki.   You won’t find any academic fluff here—only proven, time-tested, easy to understand tools and strategies.

Q: How is this book different from other books on the topic?
A: One book reviewer said that “many business books read like a theoretical, academic methodology that would take a rocket scientist to follow and implement.  Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level.”  Zappos CFO Alfred Lin says “it is a thoughtful book that brings together marketing and strategy to inform the planning process that is focused on delivering value.”  I added many of my own personal stories to give the book a uniquely human perspective and feel.

Q: Is there anything else we should know about this book?

A: EnergizeGrowth® NOW helps you stay connected to your customers, partners,  and yourself. After overcoming the startup hurdles, it’s easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow—without losing sight of the principles that got you here.
From my own personal experience, I know that it takes real commitment to focus on the fundamentals that help you build a sustainable business.  Energize Growth® NOW is the resource you need to help you achieve that.  It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you up to focus on more strategic activities. To me, that is energizing!

Question: Who is the intended audience?
Answer: Promoting Your Non-Profit is a workbook targeted to professionals and volunteers in non-profit organizations and associations who’d like to understand how to better promote and market their organizations. The book is valuable for both local groups and those operating as part of a large national or international network.

Q: What is the book about?
A: The book provides a series of fun, easy-to-use tools to help organizations identify and articulate their target audience, the unique value they provide, and outline the steps to create a simple marketing or promotional plan. Topics covered include how to understand the market and your position, developing a brand, competition, integrating social media, and developing a marketing campaign. The workbook also includes ways to measure the progress of your campaign and a list of useful resources.

Q: Why are you the best person to write this book?
A: Linda Popky is an award winning marketer, as well as a successful consultant, speaker, author and educator. Her company, L2M Associates, helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people.

She is the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties, and a member of the Society for the Advancement of Consulting (SAC). She is the program advisor for the  Integrated Marketing Program at San Francisco State University’s College of Extended Learning, on the Advisory Board for the University of California Santa Cruz Extension in Silicon Valley and an adjunct instructor for the online Master’s in Integrated Marketing Communication program at West Virginia University.

Linda believes that especially in these challenging economic times many worthy non-profit organizations are not doing all they can to promote and market themselves to each of their key audiences. This book combines her extensive knowledge of applied marketing concepts with her long experience in leadership and volunteer roles with various associations and non-profit organizations, and draws on her consulting experience in organizations from start-ups to Fortune 100 companies as well.

Q: How is this book different than other books on this topic?
A: This workbook, based on Linda’s Leverage2MarketTM concepts, brings a solid audience-focused approach to non-profit organizations. Where for-profit businesses focus on reaching paying customers, non-profits must reach multiple groups of individuals, including volunteers, donors, sponsors, constituents, members and policymakers. Whether you are promoting toothpaste, coffee or non-profit services, what’s important are the benefits that meet the audience’s wants and needs—-not the features the organization may want to promote.

Q: Is there anything else we should know about this book?
A: You don’t need to be a marketing professional to benefit from this book. The marketing concepts are straightforward and easy to grasp, and the workbook is concise and easy to complete.

This is the second in a series of workbooks in the Leverage2Market Mastery Series. The Leverage2Market Model focuses on five key elements: Products: the goods or services being marketed; Programs: the marketing initiatives being created and delivered; Processes: the way initiatives are delivered; People: those who deliver the initiatives; and Positioning, the key messages to be delivered in a campaign.

Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time is available immediately from Amazon.com and from the publisher, Woodside Business Press, a specialty business press dedicated to publishing books on stimulating and thought-provoking business and marketing-related topics, at www.woodsidebusinesspress.com.

Question: Who is the intended audience?
Answer: I wrote Design to Sell for business owners and self-employed professionals who want to use design as a competitive tool by creating a system to produce their attractive marketing materials without the need to hire expensive graphic designers. It’s the perfect choice for entrepreneurs who want to efficiently set their marketing materials apart from the competition.

Q: What is the book about?
A: Design to Sell is divided into four parts. Part One introduces the basics of effective design to business owners without previous graphic design experience. Part Two provides a step-by-step introduction to working with Microsoft Publisher, a low-cost software program that ships with many versions of Microsoft Office. Part Three provides a step-by-step tutorial covering the creation of everyday projects, like newsletters and postcards. Part Four emphasizes the details that can make or break design projects, and includes before and after examples.

Q: Why are you the best person to write this book?
A: I’ve been introducing business owners and non-designers to graphic design for over twenty years. My first (of 38) books was Looking Good in Print: A Guide to Basic Design for Desktop Publishing, which the NY Times called “the one design book to buy when you’re buying only one.” Through my books and seminars, I’ve helped hundreds of thousands of non-designers master the basics they need to use design to bring their words alive in print and on screen. It’s a topic I love, and I continue to get great pleasure from sharing with others.

Q: How is this book different from other books on this topic?
A: Most graphic design books focus on mastering software techniques and are intended for professional designers. Design to Sell is the first to combine an introduction to the basics of effective design with a step-by-step approach to creating specific projects, like postcards and newsletters with a software program already installed on the computers of hundreds of thousands of Windows computers.

Q: Is there anything else we should know about this book?
A: For more information and sample chapters, visit www.designtosellonline.com

Question: Who is the intended audience?
Answer: Fiction authors who are published by a Print-On-Demand publisher, published by a small press, or self-published.

Q: What is the book about?
A: Without an obvious target market or news hook, new fiction can get lost in the sea of novels published every year, no matter how well written it may be.

Successfully Marketing Fiction in the 21st Century is a step-by-step guide that’s jam-packed with proven tips and ground-breaking strategies to make your novel a sales success. Mystery and thriller writer Austin S. Camacho offers hundreds of winning tactics in simple, straight-forward language. This book will show you how to:

• Overcome the stigma of being POD or self-published
• Create a basic marketing plan
• Make positive contact with booksellers
• Make your book signing an event
• Handle interviews for newspapers, radio or TV
• Make the best use of web-based marketing tools

Q: Why are you the best person to write this book?
A: As a mystery and thriller writer I’ve personally used these techniques to get my six novels onto the shelves of major bookstores and into the hands thousands of readers. This book is the second edition of one you may already have on your shelves, even though the title is a bit different. Authors often update how-to manuals with new material, but titles don’t generally change. I think you deserve an explanation for that, but I have to take you back to bring you up to date.

I wrote my first full-length work in 1985 in the infancy of home computers. I submitted that first, admittedly awful, manuscript to publishers and agents with predictably disastrous results. I kept writing, improving with each attempt, yet the results continued to be the same. In 1999, at a time when I thought I had a manuscript that others would really enjoy reading, I learned about a new publishing option called print on demand. I couldn’t afford thousands of dollars to self-publish then, but for a couple of hundred dollars I could get a book published and find out for sure if I was deluding myself about my writing. I turned my words into a book through POD publisher Buy Books on the Web.

As it turned out, a lot of people wanted to read Blood and Bone and I got a lot of positive feedback. Within three years, my publisher had changed its name to Infinity Publishing. By then, there was a lot of competition in the POD marketplace, but few people had found much success because most authors didn’t understand the necessity of marketing their work. I was one of Infinity’s most successful writers, so the company asked me to write a guidebook for their other authors. Successfully Marketing Print-on-Demand Fiction hit shelves in 2003.

Since then, as I’ve moved to self-publishing and publishing with a small press. Aside from short stories published in other peoples’ anthologies I have four novels in my Hannibal Jones detective series in print plus two action thrillers. I’ve spoken dozens of times at writer’s conferences, seminars, book clubs and civic organizations. I’ve secured a New York literary agent. And I’ve sold more than 3,000 copies of my novels. In that time I’ve heard two things from readers of my marketing book. First, I was told that most marketing books for authors were filled with tips that were valuable only to nonfiction writers and that my book was the only thing on the market just for fiction writers. Second, readers told me that many of the tips I offered also were valuable to those who didn’t choose the POD option, that just about anyone who had not yet landed a contract with a major publisher could benefit from my marketing approach.

Q: How is this book different from other books on this topic?
A: This is not a collection of theories, but specific tactics based on personal experience.

Q: Is there anything else we should know about this book?
A: Send me your best tips on how to market full length fiction. I will feature the best three in my newsletter and on my blog – Another Writer’s Life. The best three entrants will each receive a copy of my book, and the one who sends the best tip will also receive free business cards from Iconix.biz as well as a $50 gift certificate toward bookmarks, a book cover or any other service offered from Iconix.com – the company that designed the cover of Successfully Marketing Your Novel in the 21st Century.

GET the latest news about my novels and order copies at http://www.ascamacho.com
READ my blog at http://ascamacho.blogspot.com
VISIT me at http://www.myspace.com/austincamacho
HEAR the Hannibal Jones podcast at http://hannibaljones.podhoster.com

Question: Who is the intended audience?
Answer: Small business owners, entrepreneurs, sales professionals, authors, musicians, etc.

Q: What is the book about?
A: In an easy-to-read format, Get Noticed…Get Referrals shows consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent “brag message” that can be used to produce connections when following up or obtaining a new client. Additionally, the book goes into detail about how to get started, handling myths and misconceptions, finding the appropriate market to get noticed, focusing on a craft, balancing everything out, being flexible and keeping all options open. Get Noticed…Get Referrals demonstrates the talent needed to make an unforgettable first impression, get more referrals and grow a company to new heights.

Q: Why are you the best person to write this book?
A: I walk my talk and have over 20 years experience in not only getting myself, my business, and books noticed but also those of my clients. Some of my most powerful techniques are in this book.

Q: How is this book different from other books on this topic?
A: Many of the other books on this topic are not as all encompassing as this one. In this book I explore many different ways you can get noticed: referrals, public relations, networking, affiliate marketing, internet marketing, etc.

Q: Is there anything else we should know about this book?
A: Many business owners have not mastered the art of showing off their expertise in a way that has people knocking down the doors. Incorporating the easy realistic methods in this book will get you out into the public eye.

Question: Who is the intended audience?
Answer: Anyone who wants more repeat business and more referrals can benefit from this book. Whether you’re a company owner, manager or a customer-facing employee, there is something useful in this book for you.

Q: What is the book about?
A: This book is full of practical things you can do to improve customer service so your customers will come back. It has hands-on tips and tools as well as strategic ideas and concept to improve service to your customers. This book helps you discover what your customers want and how to give it to them.

Q: Why are you the best person to write this book?
A: I have developed a 3 step system that helps organizations increase customer loyalty by improving customer service. It’s based on making changes that are tactical, strategic and cultural. These changes help your organization move to a higher and more permanent level of service. This book contains many tools and ideas from this system, which is why it’s so useful.

Q: How is this book different from other books on this topic?
A: This book contains both concepts to help you plan and tactics you can put to work right away. It’s useful for both leaders and customer-facing employees. And it’s simple, direct and to the point.

Q: Is there anything else we should know about this book?
A: It’s full of useful and actionable ideas yet it’s a fast read so you don’t waste anytime getting to the good stuff.

Question: Who is the intended audience?
Answer: Anyone in sales or ANY relationship-based business, whether you’re an interior designer, franchise owner, manager, etc.

Q: What is the book about?
A: When you introduce a social aspect into your business relationships, it works to bond you with your clients, elevating the relationship to a higher, more intimate level. The book stresses the importance of building solid relationships, then shares how to do that productively. Sharing a meal is a great way to get to know someone and become friendly—people prefer to do business with people they like.

Q: Why are you the best person to write this book?
A: After hosting more than 3,000 client lunches, I saw my sales increase by more than 2,000%, Because I appreciated the value of lunch done right, I was often booked out for lunch up to three or four weeks in advance. My clients started calling me “The Queen of the Business Lunch.”

Q: How is this book different from other books on this topic?
A: While there are many books on the topic of building strong business relationships, my book is the first one that shares the importance of breaking bread with clients as a means of building more productive relationships. Plus, my book covers the nuts-and-bolts of how to accomplish one’s lunchtime goals. Everything in the book also applies to breakfasts, dinners and networking events; there are chapters that cover networking events, the job interview business lunch (a growing trend) and do’s and don’ts: from being prepared for casual conversation to whether or not it’s okay to drink alcohol in front of clients.

Q: Is there anything else we should know about this book?
A: It has been sold in TEN languages worldwide. It seems EVERYONE wants to know how to do a business lunch the RIGHT way!

Question: Who is the intended audience?
Answer:

•Entrepreneurs
•Solopreneurs
•Business owners
•Marketers
•Creative talent in marketing, advertising, and promotion departments
•Advertising, entrepreneurship, and marketing students

Q: What is the book about?
A: This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques and more. Marketers, entrepreneurs and students looking to learn how to write powerful copy, design great layouts, use color and type effectively, develop heart-stopping headlines and think more creatively, will find this is book is an invaluable resource.

Written in an easy-to-read style, readers will learn specific techniques to create an on-target consistent look, choose an appropriate tone of voice, and create an on-strategy message for their materials, so their promotions will be noticed, not invisible. Creating advertising and marketing campaigns that deliver a “wow” effect require the kind of innovative and strategic thinking explored in this work.

Applauded by Al Ries, co-author of the advertising classics, Positioning: The Battle For Your Mind and The 22 Immutable Laws of Marketing, this book is “loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices.”

Jay Conrad Levinson, author of the Guerrilla Marketing book series sums it up best: “In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you’re embarking upon a battle for the buzz that you want to be sure to win.”

Q: Why are you the best person to write this book?
A: Margo Berman is an award-winning creative director, speaker, inventor and professor of Advertising and PR at Florida International University. She was a marketing consultant for 20 years, with her own ad and PR agency – Global Impact. She’s won numerous regional, national, and international creative awards for clients like American Express, Alamo Rent A Car, and Banana Boat.

Margo’s produced and hosted an interview talk show in Miami: Artists About Themselves. And has written articles for journals and reference publications including the Encyclopedia of Advertising.

As a corporate trainer, she conducts seminars and webinars in the areas or creativity, advertising and branding. Margo invented tactikPAK®, a patented system of learning in nine business disciplines (U.S. Patent No. 5,927,987).

She also has created the training series Mental Peanut Butter® and co-authored three books on spirituality. Street-Smart Advertising: How To Win the Battle of the Buzz™ was released in September of 2006 by Rowman & Littlefield. Margo has produced two 6-part webinar series based on her book: Street-Smart Advertising and More Street-Smart Advertising. She also has CDs and DVDs on Mental Peanut Butter®, How to Write Killer Copy, How to Create Great Ads at Breakneck Speed and How to Keep Your Creative Juices Flowing, as well as an inspirational program: Soaring, Not Just Flying.

Currently, she is writing her next advertising book, which will be released in 2008, by the same publisher. The working title is Collaborative Copy and Design: Strategic Visual & Verbal Solutions.

Margo has received Outstanding Teaching and Research Awards from the university. She was the 2001 Woman of the Year in Communications Education. In 2004, her Web site, www.UnlockTheBlock.com won a national Clarion Award. In 2005, she was named a Kauffman Faculty Scholar. Then, in 2006, she received the Dean’s Outstanding Faculty of the Year Award.

Margo Berman brings a rare clarity to an often-mystifying topic: marketing mastery.

Q: How is this book different from other books on this topic?
A: Rich in relevant insights, Street-Smart Advertising: How to Win the Battle of the Buzz offers hands-on techniques for powerful writing, innovative design, and precise use of color, enhanced by stimulating exercises. Included are firsthand comments from the creators of some of today’s most innovative campaigns, such as the Aflac “Duck,” Subway’s “Eat Fresh,” and Burger King’s “Subservient Chicken.” In easy-to-understand language, Berman gets to the heart of creating on-strategy, on-target advertising messages that are easy-to-grasp and hard-to-forget. The book explains the latest, most effective methods to understand and engage the consumer through observational research, media intersection, and interactive media.

In addition, it includes more than 60 visual examples, typographical examples, quotes from creative talent, case studies, self-promotion examples, international color chart, and creative exercises to stimulate right brain thinking. Berman’s book doesn’t just discuss new ways to reach a specific audience it also clearly shows how to develop breakthrough campaigns that create a buzz.

Q: Is there anything else we should know about this book?
A: Anyone looking for a handy how-to marketing guide will love being able to read the chapters in any order. For example, readers can:

•Improve their strategic and critical thinking skills in chapters one, six, and nine

•Delve into the power of typography in chapters two and three

•Fine-tune their graphic design skills in chapters four and seven

•Strengthen their promotional writing with easy-to-apply slogan development and writing techniques in chapter five

•Understand the psychology of color in chapter eight

•Gain insight into campaigns through short case studies in chapter ten

•Learn about powerful self-promotions in chapter eleven

•The visual references throughout the book will help everyone gain a deeper appreciation of how innovative campaigns work and what makes them so memorable.

Question: Who is the intended audience?
Answer: Those that would like to handle their own public relations campaigns.

Q: What is the book about?
A: Having a great sense of humor allows most people to open up to their real creativity. That’s why this book looks at the humorous side of becoming famous and even explores those that choose to become infamous. The last half of the book provides a step-by-step formula for conducting a complete publicity campaign in order to experience more visibility. It even lists key steps in becoming an expert.

Q: Why are you the best person to write this book?
A: Having been in the publishing and publicity fields for more than 28 years, I have promoted Fortune 500 corporations, distinguished experts, best-selling authors, and legendary celebrities.

Q: How is this book different from other books on this topic?
A: Not only have I listed the step-by-step process, but I’ve listed more than 300 contacts used by publicists across the country. I call this my “Million Dollar Rolodex.”

Q: Is there anything else we should know about this book?
A: This book was written for all those “wanna-bees” that know they have what it takes to climb the ladder of success or stardom, but not necessarily the know-how to get there. “52 Ways to Become Famous” also makes a great gift for others.

Author: Casey Lee, The Publicity Diva, casey@ThePublicityDiva.com Contact info: www.52WaysToBecomeFamous.com, (281) 404-5019

Question: Who is the intended audience?
Answer: Salespeople, sales managers, network marketing professionals, and anyone else who has to face failure & rejection to be successful.

Q: What is the book about?
A: In a world inundated with selling books on techniques for getting to yes, this book recommends just the opposite. Entertaining and fast-paced, the book is a story about a copier salesman that goes to bed one night only to wake up in a strange house with no idea of how he got there. Eric discovers the house belongs to him, a wildly successful version of himself (10 years in the future) who shares the secret to his success that Eric had somehow overlooked.

Q: Why are you the best person to write this book?
A: We understand this concept firsthand. The main “go for no” story personally happened to Richard so it is real-world. We have used and taught the “go for no” philosophy to salespeople, entrepreneurs, and organizations for the last ten years watching those who use it get amazing results both professionally and personally.

Q: How is this book different from other books on this topic?
A: There aren’t a lot of other books quite like this because we aren’t trying to share a ton of ideas; only that you must increase your failure rate to be more successful. It’s short, 80 pages, and people love that. And of course the fable is a nice element and as authors we have also written screenplays, we know how to craft a good story.

Q: Is there anything else we should know about this book?
A: Many people tell us that “go for no” is not just a sales philosophy, it is a life philosophy. We agree with that and encourage anyone who has a fear of failure, of hearing “no” or of rejection in general to read this book. It could just change your life.