Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Small business owners, entrepreneurs, sales professionals, authors, musicians, etc.

Q: What is the book about?
A: In an easy-to-read format, Get Noticed…Get Referrals shows consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent “brag message” that can be used to produce connections when following up or obtaining a new client. Additionally, the book goes into detail about how to get started, handling myths and misconceptions, finding the appropriate market to get noticed, focusing on a craft, balancing everything out, being flexible and keeping all options open. Get Noticed…Get Referrals demonstrates the talent needed to make an unforgettable first impression, get more referrals and grow a company to new heights.

Q: Why are you the best person to write this book?
A: I walk my talk and have over 20 years experience in not only getting myself, my business, and books noticed but also those of my clients. Some of my most powerful techniques are in this book.

Q: How is this book different from other books on this topic?
A: Many of the other books on this topic are not as all encompassing as this one. In this book I explore many different ways you can get noticed: referrals, public relations, networking, affiliate marketing, internet marketing, etc.

Q: Is there anything else we should know about this book?
A: Many business owners have not mastered the art of showing off their expertise in a way that has people knocking down the doors. Incorporating the easy realistic methods in this book will get you out into the public eye.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anyone who wants more repeat business and more referrals can benefit from this book. Whether you’re a company owner, manager or a customer-facing employee, there is something useful in this book for you.

Q: What is the book about?
A: This book is full of practical things you can do to improve customer service so your customers will come back. It has hands-on tips and tools as well as strategic ideas and concept to improve service to your customers. This book helps you discover what your customers want and how to give it to them.

Q: Why are you the best person to write this book?
A: I have developed a 3 step system that helps organizations increase customer loyalty by improving customer service. It’s based on making changes that are tactical, strategic and cultural. These changes help your organization move to a higher and more permanent level of service. This book contains many tools and ideas from this system, which is why it’s so useful.

Q: How is this book different from other books on this topic?
A: This book contains both concepts to help you plan and tactics you can put to work right away. It’s useful for both leaders and customer-facing employees. And it’s simple, direct and to the point.

Q: Is there anything else we should know about this book?
A: It’s full of useful and actionable ideas yet it’s a fast read so you don’t waste anytime getting to the good stuff.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anyone in sales or ANY relationship-based business, whether you’re an interior designer, franchise owner, manager, etc.

Q: What is the book about?
A: When you introduce a social aspect into your business relationships, it works to bond you with your clients, elevating the relationship to a higher, more intimate level. The book stresses the importance of building solid relationships, then shares how to do that productively. Sharing a meal is a great way to get to know someone and become friendly—people prefer to do business with people they like.

Q: Why are you the best person to write this book?
A: After hosting more than 3,000 client lunches, I saw my sales increase by more than 2,000%, Because I appreciated the value of lunch done right, I was often booked out for lunch up to three or four weeks in advance. My clients started calling me “The Queen of the Business Lunch.”

Q: How is this book different from other books on this topic?
A: While there are many books on the topic of building strong business relationships, my book is the first one that shares the importance of breaking bread with clients as a means of building more productive relationships. Plus, my book covers the nuts-and-bolts of how to accomplish one’s lunchtime goals. Everything in the book also applies to breakfasts, dinners and networking events; there are chapters that cover networking events, the job interview business lunch (a growing trend) and do’s and don’ts: from being prepared for casual conversation to whether or not it’s okay to drink alcohol in front of clients.

Q: Is there anything else we should know about this book?
A: It has been sold in TEN languages worldwide. It seems EVERYONE wants to know how to do a business lunch the RIGHT way!

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer:

•Entrepreneurs
•Solopreneurs
•Business owners
•Marketers
•Creative talent in marketing, advertising, and promotion departments
•Advertising, entrepreneurship, and marketing students

Q: What is the book about?
A: This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques and more. Marketers, entrepreneurs and students looking to learn how to write powerful copy, design great layouts, use color and type effectively, develop heart-stopping headlines and think more creatively, will find this is book is an invaluable resource.

Written in an easy-to-read style, readers will learn specific techniques to create an on-target consistent look, choose an appropriate tone of voice, and create an on-strategy message for their materials, so their promotions will be noticed, not invisible. Creating advertising and marketing campaigns that deliver a “wow” effect require the kind of innovative and strategic thinking explored in this work.

Applauded by Al Ries, co-author of the advertising classics, Positioning: The Battle For Your Mind and The 22 Immutable Laws of Marketing, this book is “loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices.”

Jay Conrad Levinson, author of the Guerrilla Marketing book series sums it up best: “In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you’re embarking upon a battle for the buzz that you want to be sure to win.”

Q: Why are you the best person to write this book?
A: Margo Berman is an award-winning creative director, speaker, inventor and professor of Advertising and PR at Florida International University. She was a marketing consultant for 20 years, with her own ad and PR agency – Global Impact. She’s won numerous regional, national, and international creative awards for clients like American Express, Alamo Rent A Car, and Banana Boat.

Margo’s produced and hosted an interview talk show in Miami: Artists About Themselves. And has written articles for journals and reference publications including the Encyclopedia of Advertising.

As a corporate trainer, she conducts seminars and webinars in the areas or creativity, advertising and branding. Margo invented tactikPAK®, a patented system of learning in nine business disciplines (U.S. Patent No. 5,927,987).

She also has created the training series Mental Peanut Butter® and co-authored three books on spirituality. Street-Smart Advertising: How To Win the Battle of the Buzz™ was released in September of 2006 by Rowman & Littlefield. Margo has produced two 6-part webinar series based on her book: Street-Smart Advertising and More Street-Smart Advertising. She also has CDs and DVDs on Mental Peanut Butter®, How to Write Killer Copy, How to Create Great Ads at Breakneck Speed and How to Keep Your Creative Juices Flowing, as well as an inspirational program: Soaring, Not Just Flying.

Currently, she is writing her next advertising book, which will be released in 2008, by the same publisher. The working title is Collaborative Copy and Design: Strategic Visual & Verbal Solutions.

Margo has received Outstanding Teaching and Research Awards from the university. She was the 2001 Woman of the Year in Communications Education. In 2004, her Web site, www.UnlockTheBlock.com won a national Clarion Award. In 2005, she was named a Kauffman Faculty Scholar. Then, in 2006, she received the Dean’s Outstanding Faculty of the Year Award.

Margo Berman brings a rare clarity to an often-mystifying topic: marketing mastery.

Q: How is this book different from other books on this topic?
A: Rich in relevant insights, Street-Smart Advertising: How to Win the Battle of the Buzz offers hands-on techniques for powerful writing, innovative design, and precise use of color, enhanced by stimulating exercises. Included are firsthand comments from the creators of some of today’s most innovative campaigns, such as the Aflac “Duck,” Subway’s “Eat Fresh,” and Burger King’s “Subservient Chicken.” In easy-to-understand language, Berman gets to the heart of creating on-strategy, on-target advertising messages that are easy-to-grasp and hard-to-forget. The book explains the latest, most effective methods to understand and engage the consumer through observational research, media intersection, and interactive media.

In addition, it includes more than 60 visual examples, typographical examples, quotes from creative talent, case studies, self-promotion examples, international color chart, and creative exercises to stimulate right brain thinking. Berman’s book doesn’t just discuss new ways to reach a specific audience it also clearly shows how to develop breakthrough campaigns that create a buzz.

Q: Is there anything else we should know about this book?
A: Anyone looking for a handy how-to marketing guide will love being able to read the chapters in any order. For example, readers can:

•Improve their strategic and critical thinking skills in chapters one, six, and nine

•Delve into the power of typography in chapters two and three

•Fine-tune their graphic design skills in chapters four and seven

•Strengthen their promotional writing with easy-to-apply slogan development and writing techniques in chapter five

•Understand the psychology of color in chapter eight

•Gain insight into campaigns through short case studies in chapter ten

•Learn about powerful self-promotions in chapter eleven

•The visual references throughout the book will help everyone gain a deeper appreciation of how innovative campaigns work and what makes them so memorable.