Who’s Hiding In Your Address Book?: Introducing The Ideal Network For Successful Women, By Mary Kurek

Posted by Dan Janal | June 3rd, 2008

Question: Who is the intended audience?
Answer: Entrepreneurs, female business owners and professionals.

Q: What is the book about?
A: The book introduces a new and simple system for organizing contacts to reach goals quicker and easier. It’s based on the premise that you have an entire staff hiding in your address book (if you knew who they were).

Along with a step-by-step how-go guide, the book includes over 100 networking and marketing tips and resources, real examples and success stories, as well as a link to a site with free resources.

Q: Why are you the best person to write this book?
A: I’m a former Chamber of Commerce Executive Director and have been professionally networking (meaning I get paid to make business and professional connections for people) for the last six years.

Q: How is this book different from other books on this topic?
A: The book is different because it introduces a system for organizing your contacts, then shows you how to use the contacts to meet specific goals such as securing new clients/customers or putting into motion a marketing plan. It includes the “ideal e-mail campaign” which shows readers how to use a simple, but specific e-mail to generate leads to desired result.

Q: Is there anything else we should know about this book?
A: This the first mainstream book to promote Chambers of Commerce - an entire chapter shows readers how to use their Chamber to speed success. I introduce the model for the Ideal Network Club (action-oriented/results-driven) networking club designed exclusively as an income-producer for Chambers of Commerce.

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The Art of the Business Lunch; Building Relationships Between 12 And 2, by Robin Jay

Posted by Dan Janal | April 2nd, 2008

Question: Who is the intended audience?
Answer: Anyone in sales or ANY relationship-based business, whether you’re an interior designer, franchise owner, manager, etc.

Q: What is the book about?
A: When you introduce a social aspect into your business relationships, it works to bond you with your clients, elevating the relationship to a higher, more intimate level. The book stresses the importance of building solid relationships, then shares how to do that productively. Sharing a meal is a great way to get to know someone and become friendly—people prefer to do business with people they like.

Q: Why are you the best person to write this book?
A: After hosting more than 3,000 client lunches, I saw my sales increase by more than 2,000%, Because I appreciated the value of lunch done right, I was often booked out for lunch up to three or four weeks in advance. My clients started calling me “The Queen of the Business Lunch.”

Q: How is this book different from other books on this topic?
A: While there are many books on the topic of building strong business relationships, my book is the first one that shares the importance of breaking bread with clients as a means of building more productive relationships. Plus, my book covers the nuts-and-bolts of how to accomplish one’s lunchtime goals. Everything in the book also applies to breakfasts, dinners and networking events; there are chapters that cover networking events, the job interview business lunch (a growing trend) and do’s and don’ts: from being prepared for casual conversation to whether or not it’s okay to drink alcohol in front of clients.

Q: Is there anything else we should know about this book?
A: It has been sold in TEN languages worldwide. It seems EVERYONE wants to know how to do a business lunch the RIGHT way!

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