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	<title>Book Reviews &#124; Cool Book Of The Day &#187; Publicity</title>
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		<title>Get Noticed…Get Referrals: Build Your Client Base And Your Business By Making A Name For Yourself, By Jill Lublin</title>
		<link>http://www.coolbookoftheday.com/2008/06/25/get-noticed-get-referrals/</link>
		<comments>http://www.coolbookoftheday.com/2008/06/25/get-noticed-get-referrals/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 10:00:52 +0000</pubDate>
		<dc:creator>Dan Janal, Your Fearless PR LEADER</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>

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		<description><![CDATA[Question: Who is the intended audience?  
Answer: Small business owners, entrepreneurs, sales professionals, authors, musicians, etc.
Q: What is the book about?
A: In an easy-to-read format, Get Noticed…Get Referrals shows consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.coolbookoftheday.com%2F2008%2F06%2F25%2Fget-noticed-get-referrals%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.coolbookoftheday.com%2F2008%2F06%2F25%2Fget-noticed-get-referrals%2F" height="61" width="51" title="Get Noticed…Get Referrals: Build Your Client Base And Your Business By Making A Name For Yourself, By Jill Lublin" alt=" Get Noticed…Get Referrals: Build Your Client Base And Your Business By Making A Name For Yourself, By Jill Lublin" /></a></div><p><strong>Question: Who is the intended audience?  </strong><br />
Answer: Small business owners, entrepreneurs, sales professionals, authors, musicians, etc.</p>
<p><strong>Q: What is the book about?</strong><br />
A: In an easy-to-read format, <em>Get Noticed…Get Referrals</em> shows consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent “brag message” that can be used to produce connections when following up or obtaining a new client.  Additionally, the book goes into detail about how to get started, handling myths and misconceptions, finding the appropriate market to get noticed, focusing on a craft, balancing everything out, being flexible and keeping all options open. <em>Get Noticed…Get Referrals</em> demonstrates the talent needed to make an unforgettable first impression, get more referrals and grow a company to new heights.</p>
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<p><strong>Q: Why are you the best person to write this book?</strong><br />
A: I walk my talk and have over 20 years experience in not only getting myself, my business, and books noticed but also those of my clients. Some of my most powerful techniques are in this book.</p>
<p><strong>Q: How is this book different from other books on this topic?</strong><br />
A: Many of the other books on this topic are not as all encompassing as this one.  In this book I explore many different ways you can get noticed: referrals, public relations, networking, affiliate marketing, internet marketing, etc.</p>
<p><strong>Q: Is there anything else we should know about this book?</strong><br />
A: Many business owners have not mastered the art of showing off their expertise in a way that has people knocking down the doors.  Incorporating the easy realistic methods in this book will get you out into the public eye.</p>

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		<title>52 Ways to Become Famous (and Sometimes Infamous), By Casey Lee, The Publicity Diva</title>
		<link>http://www.coolbookoftheday.com/2007/11/29/52-ways-to-become-famous/</link>
		<comments>http://www.coolbookoftheday.com/2007/11/29/52-ways-to-become-famous/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 10:00:47 +0000</pubDate>
		<dc:creator>Dan Janal, Your Fearless PR LEADER</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://www.coolbookoftheday.com/52-ways-to-become-famous/</guid>
		<description><![CDATA[Question: Who is the intended audience?
Answer: Those that would like to handle their own public relations campaigns.
Q: What is the book about?
A: Having a great sense of humor allows most people to open up to their real creativity. That&#8217;s why this book looks at the humorous side of becoming famous and even explores those that [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.coolbookoftheday.com%2F2007%2F11%2F29%2F52-ways-to-become-famous%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.coolbookoftheday.com%2F2007%2F11%2F29%2F52-ways-to-become-famous%2F" height="61" width="51" title="52 Ways to Become Famous (and Sometimes Infamous), By Casey Lee, The Publicity Diva" alt=" 52 Ways to Become Famous (and Sometimes Infamous), By Casey Lee, The Publicity Diva" /></a></div><p><strong>Question: Who is the intended audience?</strong><br />
Answer: Those that would like to handle their own public relations campaigns.</p>
<p><strong>Q: What is the book about?</strong><br />
A: Having a great sense of humor allows most people to open up to their real creativity. That&#8217;s why this book looks at the humorous side of becoming famous and even explores those that choose to become infamous. The last half of the book provides a step-by-step formula for conducting a complete publicity campaign in order to experience more visibility. It even lists key steps in becoming an expert.</p>
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<td align="right"><iframe src="http://rcm.amazon.com/e/cm?t=pl0e-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=0975313908&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></td>
</tr>
</table>
<p><strong>Q: Why are you the best person to write this book?</strong><br />
A: Having been in the publishing and publicity fields for more than 28 years, I have promoted Fortune 500 corporations, distinguished experts, best-selling authors, and legendary celebrities.</p>
<p><strong>Q: How is this book different from other books on this topic?</strong><br />
A: Not only have I listed the step-by-step process, but I&#8217;ve listed more than 300 contacts used by publicists across the country. I call this my &#8220;Million Dollar Rolodex.&#8221;</p>
<p><strong>Q: Is there anything else we should know about this book?</strong><br />
A: This book was written for all those &#8220;wanna-bees&#8221; that know they have what it takes to climb the ladder of success or stardom, but not necessarily the know-how to get there. &#8220;52 Ways to Become Famous&#8221; also makes a great gift for others.</p>
<p>Author: Casey Lee, The Publicity Diva, <a href="mailto:casey@ThePublicityDiva.com">casey@ThePublicityDiva.com</a> Contact info: <a href="http://www.52WaysToBecomeFamous.com" target="_blank">www.52WaysToBecomeFamous.com</a>, (281) 404-5019</p>

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