Cool Book Of The Day

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Anyone involved in sales, business development, account management, marketing, or fundraising.  It’s also great for job seekers.

Q: What is the book about?
A: In today’s hyper-competitive marketplace, the ones with the information are the ones that win. Because when it comes to sales and business, there is no such thing as a fair fight. In Take the Cold Out of Cold Calling you’ll discover astonishing Sales Intelligence Web Search Secrets you can use to ensure you’re more prepared for every sales meeting, every client call, every business interaction, every time.

Q: Why are you the best person to write this book?
A: I have more than 20 years experience using the techniques I teach to help market and sell for startup companies and some of the world’s most famous brands. I am the creator of the “Know More!” sales training program and have taught these techniques to thousands of business executives around the globe.  For seven years, I was also the president of the nation’s premier business library.

Q: How is this book different from other books on this topic?
A: There truly are no other books on this topic.  There are thousands of books that teach you how to sell. There are many that teach you how to find information. This is the only book that teaches how to quickly locate information online and how to apply it to win business.

Q: Is there anything else we should know about this book?
A: Sales Intelligence is THE key to successful business development and account management in any economic environment. In fact, studies show that when you practice the types of Sales Intelligence tips found in Take the Cold Out of Cold Calling, that you will win twice the business of your competition who “wings it.” This book will help you discover Web search secrets even the pros don’t know.

From Google search tricks to free premium databases; from the “Invisible Web” to leveraging social media as an “intelligence agent,” you’ll learn how to quickly find the information you need to make a big-time impression with any prospect, and build deeper relationships with any client. Armed with the secrets shared in Take the Cold Out of Cold Calling, you will…

• Better understand your prospects and clients, so you have a competitive edge.

• Create sales presentations that address your prospects’ challenges.

• Become astonishingly well-informed about your clients’ wants, needs and plans.

• Create more opportunities with prospects, and get an advantage in negotiations.

• Be better prepared to present, sell, and close more deals than…anyone!

Endorsed by some of the world’s leading sales experts and business leaders (http://www.samrichter.com/reviews), Take the Cold Out of Cold Calling is the first book and program that teaches how to use online resources to find information BEFORE the sales call, and how to apply the information to ensure immediate and ongoing relevancy. Sellers are able to ask very pointed questions, leading towards a superb first impression, deeper more meaningful discussion, relevant pitches, and ultimately, a better proposal and long-term ongoing customer value.

Pitch reporters with our up-to-date media databases:

Question: Who Is the Intended Audience?
Answer: The book was written for sales professionals, sales VP’s, business owners, entrepreneurs, sales managers, professionals in service firms and anyone who sells for a living.

Q: What is the book about?
A: This book is about what it takes to be successful in sales. It is a description of the skills personal attributes that are necessary to make it, and the weaknesses that hold us back. The book takes rookies and veteran salespeople on a road of self-discovery. Readers will learn what skills are required to succeed, and why developing the skill is not enough to guarantee success. In simple, easy to understand terms they will learn the connection between what is in their mind and how much money ends up in their pocket.

Q: Why are you the best person to write this book?
A: We are sales development experts. Our company, Caramanico Maguire Associates, has evaluated and trained hundreds of companies and thousands of sales people over the last 23 years in virtually every major category. This with over 50 years of combined sales experience and academic backgrounds in psychology, business, and technology gives us a unique perspective on what makes salespeople successful.

Q: How is this book different from other books on the topic?
A: This book addresses not only the intellectual skills required for success but much more importantly the hidden weaknesses that prevent salespeople from executing what they know. This is not your typical “how to” book. Where other books simply tell you what to do, this one identifies what keeps you from doing it and shows you how to overcome the weaknesses that frustrate most salespeople. For salespeople his book answers the question “why am I not more successful, I study hard, I work hard, I know my product inside and out…”  For managers and owners it answers the question “Do I have the right people to take me to the next level?”

Q: Is there anything else we should know about this book?
A: It is an easy read containing simple yet powerful ideas on how to improve. Every idea is non-academic, field tested, and includes real world examples.

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answer: Salespeople, Sales Managers, Sales VP’s, Sales Directors, Professionals in Service Firms, Entrepreneurs and Baseball Fans.

Q: What is the book about?
A: This book is about sales and baseball and how, using the baseball analogy, they are nearly the same.  Four bases, four (not 7) steps. All-star baseball players share many of the same characteristics with all-star salespeople. This book will take veteran and rookie salespeople alike on a unique journey through selling, covering everything, leaving out nothing, and providing plenty of examples along the way. All to simply selling to the degree that you can sell more, in less time, more easily.

Q: Why are you the best person to write this book?
A: My company, Objective Management Group, Inc., has assessed hundreds of thousands of salespeople and that experience, data, and understanding, along with my 25 years of training and developing salespeople and sales managers, gives me a unique perspective on how to help salespeople over achieve.

Q: How is this book different from other books on this topic?
A: Baseline Selling answers the question, “why do 74% of all salespeople suck?” and shows that it’s more because the sales training establishment has complicated things so much, than because the profession has become so much more difficult.  The book accomplishes its goal of simplifying the sales process so that veterans can quickly become more effective, and newer salespeople can ramp up more quickly.  It does so by utilizing a baseball analogy which nearly anyone can easily follow, remember and apply.

Q: Is there anything else we should know about this book?
A: The book is already a best-seller, is required reading by sales experts and companies around the world, and is a fun, memorable and powerful read. Read reviews and what the sales experts have to say at http://www.baselineselling.com

Pitch reporters with our up-to-date media databases:

Question: Who is the intended audience?
Answers: Sales Professionals and Small Business Owners

Q: What is the book about?
A: Companies are infamous for “promoting” their top sales person into the role of sales manager with no training, no development, no mentoring. Since sales management is not a skill you learn in the womb, these new sales managers have not been provided with a tool kit to help their sales team…but they still expect them to perform.

The book is intended for the sales people working for a manager that is not equipped to help them so that they can develop their own sales architecture® which is their success framework. Soar teaches sales people how to develop a sound-byte, organize their sales territory in a meaningful way, create a needs analysis program, analyze buying players, and much, much more.

Q: Why are you the best person to write this book?
A: Having built sales organizations for twenty years in multiple companies and industries, I’ve learned what sales people need to thrive. The sales architecture® methodology presented in Soar is not theoretical. It has been used and refined by the sales organizations that I managed over the years.

Q: How is this book different from other books on this topic?
A: There is nothing theoretical in this book. It was not developed based on studies of countless companies and how they were successful. It a grass roots, hands-on book with strategies and tactics that have been used by the teams that I managed.

Q: Is there anything else we should know about this book?
A: The Sales Book Awards ranked this book as one of the top 12 books of 2008 and awarded it a silver medal for sales motivation.