Question: Who is the intended audience?
Answer: Anyone involved in sales, business development, account management, marketing, or fundraising.  It’s also great for job seekers.

Q: What is the book about?
A: In today’s hyper-competitive marketplace, the ones with the information are the ones that win. Because when it comes to sales and business, there is no such thing as a fair fight. In Take the Cold Out of Cold Calling you’ll discover astonishing Sales Intelligence Web Search Secrets you can use to ensure you’re more prepared for every sales meeting, every client call, every business interaction, every time.

Q: Why are you the best person to write this book?
A: I have more than 20 years experience using the techniques I teach to help market and sell for startup companies and some of the world’s most famous brands. I am the creator of the “Know More!” sales training program and have taught these techniques to thousands of business executives around the globe.  For seven years, I was also the president of the nation’s premier business library.

Q: How is this book different from other books on this topic?
A: There truly are no other books on this topic.  There are thousands of books that teach you how to sell. There are many that teach you how to find information. This is the only book that teaches how to quickly locate information online and how to apply it to win business.

Q: Is there anything else we should know about this book?
A: Sales Intelligence is THE key to successful business development and account management in any economic environment. In fact, studies show that when you practice the types of Sales Intelligence tips found in Take the Cold Out of Cold Calling, that you will win twice the business of your competition who “wings it.” This book will help you discover Web search secrets even the pros don’t know.

From Google search tricks to free premium databases; from the “Invisible Web” to leveraging social media as an “intelligence agent,” you’ll learn how to quickly find the information you need to make a big-time impression with any prospect, and build deeper relationships with any client. Armed with the secrets shared in Take the Cold Out of Cold Calling, you will…

• Better understand your prospects and clients, so you have a competitive edge.

• Create sales presentations that address your prospects’ challenges.

• Become astonishingly well-informed about your clients’ wants, needs and plans.

• Create more opportunities with prospects, and get an advantage in negotiations.

• Be better prepared to present, sell, and close more deals than…anyone!

Endorsed by some of the world’s leading sales experts and business leaders (http://www.samrichter.com/reviews), Take the Cold Out of Cold Calling is the first book and program that teaches how to use online resources to find information BEFORE the sales call, and how to apply the information to ensure immediate and ongoing relevancy. Sellers are able to ask very pointed questions, leading towards a superb first impression, deeper more meaningful discussion, relevant pitches, and ultimately, a better proposal and long-term ongoing customer value.

Question: Who Is the Intended Audience?
Answer: The book was written for sales professionals, sales VP’s, business owners, entrepreneurs, sales managers, professionals in service firms and anyone who sells for a living.

Q: What is the book about?
A: This book is about what it takes to be successful in sales. It is a description of the skills personal attributes that are necessary to make it, and the weaknesses that hold us back. The book takes rookies and veteran salespeople on a road of self-discovery. Readers will learn what skills are required to succeed, and why developing the skill is not enough to guarantee success. In simple, easy to understand terms they will learn the connection between what is in their mind and how much money ends up in their pocket.

Q: Why are you the best person to write this book?
A: We are sales development experts. Our company, Caramanico Maguire Associates, has evaluated and trained hundreds of companies and thousands of sales people over the last 23 years in virtually every major category. This with over 50 years of combined sales experience and academic backgrounds in psychology, business, and technology gives us a unique perspective on what makes salespeople successful.

Q: How is this book different from other books on the topic?
A: This book addresses not only the intellectual skills required for success but much more importantly the hidden weaknesses that prevent salespeople from executing what they know. This is not your typical “how to” book. Where other books simply tell you what to do, this one identifies what keeps you from doing it and shows you how to overcome the weaknesses that frustrate most salespeople. For salespeople his book answers the question “why am I not more successful, I study hard, I work hard, I know my product inside and out…”  For managers and owners it answers the question “Do I have the right people to take me to the next level?”

Q: Is there anything else we should know about this book?
A: It is an easy read containing simple yet powerful ideas on how to improve. Every idea is non-academic, field tested, and includes real world examples.

Question: Who is the intended audience?
Answer: Salespeople, Sales Managers, Sales VP’s, Sales Directors, Professionals in Service Firms, Entrepreneurs and Baseball Fans.

Q: What is the book about?
A: This book is about sales and baseball and how, using the baseball analogy, they are nearly the same.  Four bases, four (not 7) steps. All-star baseball players share many of the same characteristics with all-star salespeople. This book will take veteran and rookie salespeople alike on a unique journey through selling, covering everything, leaving out nothing, and providing plenty of examples along the way. All to simply selling to the degree that you can sell more, in less time, more easily.

Q: Why are you the best person to write this book?
A: My company, Objective Management Group, Inc., has assessed hundreds of thousands of salespeople and that experience, data, and understanding, along with my 25 years of training and developing salespeople and sales managers, gives me a unique perspective on how to help salespeople over achieve.

Q: How is this book different from other books on this topic?
A: Baseline Selling answers the question, “why do 74% of all salespeople suck?” and shows that it’s more because the sales training establishment has complicated things so much, than because the profession has become so much more difficult.  The book accomplishes its goal of simplifying the sales process so that veterans can quickly become more effective, and newer salespeople can ramp up more quickly.  It does so by utilizing a baseball analogy which nearly anyone can easily follow, remember and apply.

Q: Is there anything else we should know about this book?
A: The book is already a best-seller, is required reading by sales experts and companies around the world, and is a fun, memorable and powerful read. Read reviews and what the sales experts have to say at http://www.baselineselling.com

Question: Who is the intended audience?
Answers: Sales Professionals and Small Business Owners

Q: What is the book about?
A: Companies are infamous for “promoting” their top sales person into the role of sales manager with no training, no development, no mentoring. Since sales management is not a skill you learn in the womb, these new sales managers have not been provided with a tool kit to help their sales team…but they still expect them to perform.

The book is intended for the sales people working for a manager that is not equipped to help them so that they can develop their own sales architecture® which is their success framework. Soar teaches sales people how to develop a sound-byte, organize their sales territory in a meaningful way, create a needs analysis program, analyze buying players, and much, much more.

Q: Why are you the best person to write this book?
A: Having built sales organizations for twenty years in multiple companies and industries, I’ve learned what sales people need to thrive. The sales architecture® methodology presented in Soar is not theoretical. It has been used and refined by the sales organizations that I managed over the years.

Q: How is this book different from other books on this topic?
A: There is nothing theoretical in this book. It was not developed based on studies of countless companies and how they were successful. It a grass roots, hands-on book with strategies and tactics that have been used by the teams that I managed.

Q: Is there anything else we should know about this book?
A: The Sales Book Awards ranked this book as one of the top 12 books of 2008 and awarded it a silver medal for sales motivation.

Question: Who is the intended audience?
Answer: My intended audience is business people, entrepreneurs, professional salespeople and people looking to enter the sales profession. This book applies to all experience levels.

Q: What is the book about?
A: The book breaks with tradition of many sales books. Most sales books deal with the issue of sales skills such as closing the sale. Although I cover those skills in the book I cover four essential areas – sales skills, people skills, life skills and marketing skills. The other big difference in the book is that I take a contrarian approach to sales and the sales approach. I show opposing ideas in the sales process from the traditional old school techniques such the “tie down” and other sales techniques.

Q: Why are you the best person to write this book?
A: I am a leading expert in the field of sales. I have sold many millions of dollars of products and services as a salesperson to consumers, business to business, business to consumer, niche industries and general audiences. In the last fifteen years I have given over 2,000 speeches on the topic of sales, have written eleven training manuals, authored numerous audio, video and online products, published hundreds of articles and had a highly rated satellite TV training show.

Q: How is this book different from other books on this topic?
A: This book is intended to dispel the myths of selling and allow salespeople to reach the highest level of selling.

Q: Is there anything else we should know about this book?
A: For more information, visit www.howtobeasalessuperstar.info

Question: Who is the intended audience?
Answer: My book is dedicated and directed to the 24 million U.S. businesses nationwide that have 20 or less employees.

Q: What is the book about?
A: In new my book, I identify core areas for businesses to increase their success rates and offer proven blueprints for small to medium sized business in operations, sales and marketing, human resources, and accounting departments. I present hands-on, ready-to-implement strategies to increase the success rates of the reader’s small and mid-sized businesses.

Q: Why are you the best person to write this book?
A: I am a small business owner of two companies for over 13 years. Action means more than words.

Q: How is this book different from other books on this topic?
A: My book is dedicated and directed to 99% of the 27 million U.S. businesses nationwide that are your current and potential viewers!

My book offers proven solutions that over 26 million U.S. business owners want and need right now!

My book will teach over 121 million individuals how to avoid a crisis that will affect them, their families, and this country!

My book provides readers with answers to be successful in this downward economy!

There is at least one take away that your readers, no matter their demographics, can and will receive by utilizing my book to change their life and career/business.

My book covers four key areas that your viewers want and need to know about.

My book is unique; no business system before has shown your viewers how to run their business like a hotel to increase their success rates.

My book is very user friendly (you do not need to be in the business world very long or have a higher education to understand it), with easy-to-understand examples and analogies.

My book can impact your life today. The solution driven action plans found in them, can be implemented the very next day after receiving them.

Q: Is there anything else we should know about this book?
A: I would like to share with your viewers core areas for businesses and individuals on how to increase their success rates, both professionally and personally. Below are some samples of these solutions.

• 14 items your business must stop and start doing today.
• 7 action plans to stop your business from failing.
• 6 business secrets to success in a bad economy.
• The crisis facing your business and 5 ways to avoid it.
• Teach how to make your business have a 24/7/52 mentality.
• Show you how to run your business like a hotel.
• Show you how to install radical sales and marketing to your business.
• Teach you that your business is more perishable than a cup of milk.
• Educate you that pennies really do add up.
• Help you install triage management.
• Show how ownership zones improve the workplace.
• Identify express service potentials within your business.
• Show readers they need to find out what makes their business different and market to that strength.
• Demonstrate cold and warm calling selling strategies.
• Teach readers to stop biting your nails and start sharpening your claws as a business owner.
• Show how to install S.O.P.S.
• Explain the W.I.T.F.M. and how to use it.
• Demonstrate talking in smile language and how to use the “five foot” rule.
• Teach readers to “remember the hook” when marketing.
• Teach readers how scripting dialog increases capture ratios.
• Educate readers on sales stages and source of business reports.
• Show readers how to ask for the sale and presume the close.
• Show readers the difference in penetration and saturation selling to a customers account.
• How to share shift customers and perform weekly and monthly sales and marketing reports.
• How to install repeat customer loyalty programs and rewards clubs.
• How to sell value, not price.
• How to “amenity sell” their product.
• Discuss labor efficiency modeling.
• Correctly “on-boarding” new associates and why you should pipeline your HR candidates.
• Educate your viewers on lowering associate turnover.
• How to manage associate performance.
• How to use daily statistical data sheets for your business success.
And many more…

Question: Who is the intended audience?
Answer: Adults and young adults, specifically young adult women.

Q: What is the book about?
A: Protection specialist Natasha Chamberlain thinks guarding an English rock star while she tours the Southern states should be easy and loads of fun but a bullet in her leg after the first concert changes her mind. Join Natasha and the dynamic dual Pit and Bigun as they chase a cyberstalker while trying to guard a rock star with a penchant for drugs, sex, shoplifting, and sweets.

Q: Why are you the best person to write this book?
A: It’s the third in my series; about an independent, contemporary woman trying to cope with a traditional world. It takes place in Knoxville, TN, my home town.

Q: How is this book different from other books on this topic?
A: My bodyguard experienced date rape and because of this seeks to be stronger, mentally and physically, so she will never be this vulnerable again. She also sees herself as protector of the innocent, animal and human, who cannot fend for themselves.

Q: Is there anything else we should know about this book?
A: Professional reviewers are comparing it to Janet Evanovich’s Stephanie Plum series, although my series is Southern. It features a Weimaraner, and proceeds from the sale of the book are donated to a local Weimaraner rescue as well as the local animal shelter. I try with each book to call attention to the abuse and neglect and unnecessary euthanization of animals across America, and encourage readers to adopt or rescue a pet.

Chasing Secrets – available 10/08!
The Bodyguard and the Rock Star – “I just want to know if I can nominate it for some kind of award.” – LAS Reviewer
The Bodyguard and the Show Dog – 2006 Reviewers’ Choice Award, DWAA Fiction Finalist
The Bodyguard - Best First in Series 2005
Chasing Demons – published in USA and Japan
Wayne’s Dead – Myshelf’s Top 10 Reads for 2002, published in USA and South Korea
Chasing Horses – Madcap Award for Best in Romantic Comedy

Question: Who is the intended audience?
Answer: Anyone who wants more repeat business and more referrals can benefit from this book. Whether you’re a company owner, manager or a customer-facing employee, there is something useful in this book for you.

Q: What is the book about?
A: This book is full of practical things you can do to improve customer service so your customers will come back. It has hands-on tips and tools as well as strategic ideas and concept to improve service to your customers. This book helps you discover what your customers want and how to give it to them.

Q: Why are you the best person to write this book?
A: I have developed a 3 step system that helps organizations increase customer loyalty by improving customer service. It’s based on making changes that are tactical, strategic and cultural. These changes help your organization move to a higher and more permanent level of service. This book contains many tools and ideas from this system, which is why it’s so useful.

Q: How is this book different from other books on this topic?
A: This book contains both concepts to help you plan and tactics you can put to work right away. It’s useful for both leaders and customer-facing employees. And it’s simple, direct and to the point.

Q: Is there anything else we should know about this book?
A: It’s full of useful and actionable ideas yet it’s a fast read so you don’t waste anytime getting to the good stuff.

Question: Who is the intended audience?
Answer: This book was originally released with the SALESPERSON in mind as its target audience. But since that time, readers who are in the midst of a career crisis/job change have remarked that it has changed their lives and given them the courage to step out on faith and start their own business. Also, people who purchased the book have given it to their college age children with amazing results!

Q: What is the book about?
A: The unique feature of this book is that the material is taken from DiPietro’s direct work with entertainment superstars like Kenny Rogers, Neil Diamond, Tim McGraw, Garth Brooks, Alan Jackson, professional sports teams such as the Red Sox and Patriots as well as the superstars of the WWF and even the clowns from The Greatest Show on Earth.

Q: Why are you the best person to write this book?
A: As a media salesperson in the Boston area, I spent over fifteen years working directly with entertainment headliners. Today, I speak to companies and organizations across the USA on increasing productivity through teamwork and persistence.

Q: How is this book different from other books on this topic?
A: Unlike many other books that tend to “preach” to you, the easy to read style is captured in a “Lesson” in each chapter and then followed up with actual stories that show that lesson being put to use.

Question: Who is the intended audience?
Answer: Salespeople, sales managers, network marketing professionals, and anyone else who has to face failure & rejection to be successful.

Q: What is the book about?
A: In a world inundated with selling books on techniques for getting to yes, this book recommends just the opposite. Entertaining and fast-paced, the book is a story about a copier salesman that goes to bed one night only to wake up in a strange house with no idea of how he got there. Eric discovers the house belongs to him, a wildly successful version of himself (10 years in the future) who shares the secret to his success that Eric had somehow overlooked.

Q: Why are you the best person to write this book?
A: We understand this concept firsthand. The main “go for no” story personally happened to Richard so it is real-world. We have used and taught the “go for no” philosophy to salespeople, entrepreneurs, and organizations for the last ten years watching those who use it get amazing results both professionally and personally.

Q: How is this book different from other books on this topic?
A: There aren’t a lot of other books quite like this because we aren’t trying to share a ton of ideas; only that you must increase your failure rate to be more successful. It’s short, 80 pages, and people love that. And of course the fable is a nice element and as authors we have also written screenplays, we know how to craft a good story.

Q: Is there anything else we should know about this book?
A: Many people tell us that “go for no” is not just a sales philosophy, it is a life philosophy. We agree with that and encourage anyone who has a fear of failure, of hearing “no” or of rejection in general to read this book. It could just change your life.