Question: Who is the intended audience?
Answer: This book was originally released with the SALESPERSON in mind as its target audience. But since that time, readers who are in the midst of a career crisis/job change have remarked that it has changed their lives and given them the courage to step out on faith and start their own business. Also, people who purchased the book have given it to their college age children with amazing results!

Q: What is the book about?
A: The unique feature of this book is that the material is taken from DiPietro’s direct work with entertainment superstars like Kenny Rogers, Neil Diamond, Tim McGraw, Garth Brooks, Alan Jackson, professional sports teams such as the Red Sox and Patriots as well as the superstars of the WWF and even the clowns from The Greatest Show on Earth.

Q: Why are you the best person to write this book?
A: As a media salesperson in the Boston area, I spent over fifteen years working directly with entertainment headliners. Today, I speak to companies and organizations across the USA on increasing productivity through teamwork and persistence.

Q: How is this book different from other books on this topic?
A: Unlike many other books that tend to “preach” to you, the easy to read style is captured in a “Lesson” in each chapter and then followed up with actual stories that show that lesson being put to use.

Question: Who is the intended audience?
Answer: Salespeople, sales managers, network marketing professionals, and anyone else who has to face failure & rejection to be successful.

Q: What is the book about?
A: In a world inundated with selling books on techniques for getting to yes, this book recommends just the opposite. Entertaining and fast-paced, the book is a story about a copier salesman that goes to bed one night only to wake up in a strange house with no idea of how he got there. Eric discovers the house belongs to him, a wildly successful version of himself (10 years in the future) who shares the secret to his success that Eric had somehow overlooked.

Q: Why are you the best person to write this book?
A: We understand this concept firsthand. The main “go for no” story personally happened to Richard so it is real-world. We have used and taught the “go for no” philosophy to salespeople, entrepreneurs, and organizations for the last ten years watching those who use it get amazing results both professionally and personally.

Q: How is this book different from other books on this topic?
A: There aren’t a lot of other books quite like this because we aren’t trying to share a ton of ideas; only that you must increase your failure rate to be more successful. It’s short, 80 pages, and people love that. And of course the fable is a nice element and as authors we have also written screenplays, we know how to craft a good story.

Q: Is there anything else we should know about this book?
A: Many people tell us that “go for no” is not just a sales philosophy, it is a life philosophy. We agree with that and encourage anyone who has a fear of failure, of hearing “no” or of rejection in general to read this book. It could just change your life.