Cool Book Of The Day

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Question: Who is the intended audience?
Answer: Promoting Your Non-Profit is a workbook targeted to professionals and volunteers in non-profit organizations and associations who’d like to understand how to better promote and market their organizations. The book is valuable for both local groups and those operating as part of a large national or international network.

Q: What is the book about?
A: The book provides a series of fun, easy-to-use tools to help organizations identify and articulate their target audience, the unique value they provide, and outline the steps to create a simple marketing or promotional plan. Topics covered include how to understand the market and your position, developing a brand, competition, integrating social media, and developing a marketing campaign. The workbook also includes ways to measure the progress of your campaign and a list of useful resources.

Q: Why are you the best person to write this book?
A: Linda Popky is an award winning marketer, as well as a successful consultant, speaker, author and educator. Her company, L2M Associates, helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people.

She is the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties, and a member of the Society for the Advancement of Consulting (SAC). She is the program advisor for the  Integrated Marketing Program at San Francisco State University’s College of Extended Learning, on the Advisory Board for the University of California Santa Cruz Extension in Silicon Valley and an adjunct instructor for the online Master’s in Integrated Marketing Communication program at West Virginia University.

Linda believes that especially in these challenging economic times many worthy non-profit organizations are not doing all they can to promote and market themselves to each of their key audiences. This book combines her extensive knowledge of applied marketing concepts with her long experience in leadership and volunteer roles with various associations and non-profit organizations, and draws on her consulting experience in organizations from start-ups to Fortune 100 companies as well.

Q: How is this book different than other books on this topic?
A: This workbook, based on Linda’s Leverage2MarketTM concepts, brings a solid audience-focused approach to non-profit organizations. Where for-profit businesses focus on reaching paying customers, non-profits must reach multiple groups of individuals, including volunteers, donors, sponsors, constituents, members and policymakers. Whether you are promoting toothpaste, coffee or non-profit services, what’s important are the benefits that meet the audience’s wants and needs—-not the features the organization may want to promote.

Q: Is there anything else we should know about this book?
A: You don’t need to be a marketing professional to benefit from this book. The marketing concepts are straightforward and easy to grasp, and the workbook is concise and easy to complete.

This is the second in a series of workbooks in the Leverage2Market Mastery Series. The Leverage2Market Model focuses on five key elements: Products: the goods or services being marketed; Programs: the marketing initiatives being created and delivered; Processes: the way initiatives are delivered; People: those who deliver the initiatives; and Positioning, the key messages to be delivered in a campaign.

Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time is available immediately from Amazon.com and from the publisher, Woodside Business Press, a specialty business press dedicated to publishing books on stimulating and thought-provoking business and marketing-related topics, at www.woodsidebusinesspress.com.

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Question: Who is the intended audience?
Answer: Those interested in the thinkers, authors, scientists, artists, musicians–the people who have shaped and are shaping early twenty-first century culture and thought.

Q: What is the book about?
A: It’s a collection of interviews with minds of all kinds. Spanning nearly a decade, Follow for Now includes interviews with such luminaries as Bruce Sterling, Douglas Rushkoff, DJ Spooky, Philip K. Dick, Aesop Rock, Erik Davis, Howard Bloom, David X. Cohen, Richard Saul Wurman, N. Katherine Hayles, Manuel De Landa, Rudy Rucker, Milemarker, Steve Aylett, Doug Stanhope, Paul Roberts, Shepard Fairey, Tod Swank, dälek, Eric Zimmerman, Steven Johnson, Mark Dery, Geert Lovink, Brenda Laurel, and many, many more.

Q: Why are you the best person to write this book?
A: My main project from 1997 to 2007 was frontwheeldrive.com, through which I established myself as what Disinformation editor Alex Burns called,“one of the internet’s leading interviewers of subculture and new-science icons.” Scott McCloud described the site as “nicely designed and packed with ideas (a rarity on both counts).” Follow for Now is the best of the interviews from that site. Erik Davis called it “a crisp and substantial remix of the major memes of the last decade or so.”

Q: How is this book different from other books on this topic?
A: What other books on this topic?

Q: Is there anything else we should know about this book?
A: Follow for Now is excellent for browsing. Each interview, having been originally conducted for online consumption, is short but in-depth. This makes the book great for reading on the go — or on the toilet.

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Question: Who is the intended audience?
Answer: Young readers – with emphasis on Native American kids – although everyone can benefit from reading about these amazing people.

The Native Trailblazers Series profiles stellar role models who have raised the profile of indigenous culture in North America. This exciting work of non-fiction reminds readers of the extraordinary contributions of Native Americans to our country’s social fabric. Ages 9 to 16 years.

Q: What is the book about?
A: Profiles 10 outstanding American Indian leaders. Among those featured are:

* Larry Merculieff, who helped bring a once enslaved and oppressed Aleutian people to a position of power and self-sufficiency.

* Patrick Brazeau, the National Chief of the Congress of Aboriginal Peoples.

* Raymond Cross, a Coyote Warrior who won a victory of compensation for the Mandan, Hidatsa and Arikara people.

* Members of the Golden Eagle Hotshots – a heroic group of firemen from California that fight forest fires all over the country.

* Lieutenant Mark Bowman, Choctaw, who puts his life on the line everyday as a Virginia Beach Police Officer.

* Stanley Vollant, an Aboriginal surgeon who fulfilled a 100 year old Innu tribe prophecy.

* Frank Abraham, an Ojibwe Chief whose wisdom and honesty enabled his tribe to rise from near financial failure.

Q: Why are you the best person to write this book?
A: I am a Native American photojournalist with a great sampling of people that I have met in my career.

Q: How is this book different from other books on this topic?
A: None really exist that I know about – and it is contemporary.

Q: Is there anything else we should know about this book?
Click on the links below.

Vincent Schilling
Award-winning author of Native Athletes in Action and Native Men of Courage
Indian Country Today Correspondent  -  www.indiancountrytoday.com
Mix Magazine Columnist  -  www.mixmagweb.com

Learn more about me on Linkedin: http://www.linkedin.com/in/vincentschilling

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Question: Who is the intended audience?
Answer: This book is for people in the business and corporate world who are unsure about how best to introduce and implement social responsibility in their businesses.

It is also for everyone and anyone who is interested in being socially responsible and making the world a better place.

Q: What is the book about?
A: This is a powerful workbook for being socially responsible in business, and contains powerful questions that will change business people and their businesses forever.

The book has been described as the hard nosed business person’s guide to Corporate Social Responsibility (CSR), to do good in the world AND make a profit. Since the world today faces huge challenges such as economic meltdown, world recession, climate change, poverty, sustainability and social injustice, more than ever before we need world changing answers and we need them fast. This book asks the right questions to enable the reader to find his or her own answers.

Q: Why are you the best person to write this book?
A: Having worked in a number of different organisations and businesses and having coached many business people, I am seeing a huge desire everywhere to do the right thing for the world and for themselves. I have enabled 100’s of people to find their own “right” thing and have brought my learnings into this book.

I am on a mission to help business people and their companies find some right answers before it is too late. I hope to do this through my book.

Q: How is this book different from other books on this topic?
A: There are lots of “heavy” books out there which explain in depth how and why companies should adopt CSR principles and they are much needed. However there is very little out there that will take individuals on their own emotional journey of self-discovery; to discover their values and what motivates them. Knowing themselves better allows them to work out for themselves just what the right thing to do is.

Q: Is there anything else we should know about this book?
A: It is time for individual responsibility – even President Obama has talked at length about how he hopes to usher in “a return to an ethic of personal responsibility”.

As we increasingly question the way we live our lives, this timely book forces business people to ask themselves powerful questions to convert their good intentions into positive actions. It is all about not just doing things right, but doing the right thing.

As I say to my readers – “Come from a place of being socially responsible – you owe it to our future generations.”

To learn more visit www.PersonalSocialResponsibility.com