Question: Who is the intended audience?
Answer: Consumers of all ages, backgrounds and nationalities who are proactive in managing their health.

Q: What is the book about?
A: Avoiding Cancer One Day At A Time is about reducing the heartache the authors have repeatedly seen in patients, friends and family stricken with cancer. Too often cancer attacks young, otherwise healthy people, even children. The most complete resource for cancer prevention information includes Chapter 1 highlighting what we have done to treat cancer, what’s worked and why.

Chapter 2 provides a 25 question pre-test to help consumers understand how much they know about cancer prevention. An easy to read description of what is cancer and what causes it comprise Chapter 3. Chapters 4-8 describe, in easy to read style, the relationship between the environment, infection, lifestyle, medicine and nutrition and cancer.

Chapter 10 includes a collection of over 30 cancer prevention recipes. Every chapter is designed to provide practical and, in many cases, simple ideas to decrease your risk of developing cancer. Worksheets for applying cancer prevention principles and a list known human carcinogens form the appendices.

Q: Why are you the best person to write this book?
A: Authors Lynne Eldridge M.D. and David Borgeson MS MPT are passionate champions for a healthy, natural lifestyle that includes primary prevention as the key to greatly reducing the risk of getting cancer, or keeping it at bay.

Dr. Eldridge graduated from the University of Minnesota Medical School with prestigious Alpha Omega Alpha honors. She completed her residency with time spent in Hawaii studying health risks related to human exposure to pesticides. Dr. Eldridge practiced family medicine with a passionate emphasis on prevention for over 15 years in Minnesota, before devoting herself full time to researching and speaking internationally on cancer prevention and nutrition.

David Borgeson graduated with a Master of Science Degree in Epidemiology from the University of Hawaii, and has worked as an epidemiologist and research scientist with the California, Minnesota and Hawaii State Health Departments. David also has a Masters degree in Physical Therapy from Northwestern University Medical School.

Q: How is this book different from other books on this topic?
A: This book focuses soley on prevention, is written by well credentialed authors, is based on the latest scientific research information and is easy to read.

Q: Is there anything else we should know about this book?
A: Avoiding Cancer One Day At A Time is the winner of four national book awards

Grand Prize Winner, 2008 INDIE EXCELLENCE Book Awards
Winner, Best Medical Book of 2008, INDIE EXCELLENCE Book Awards
Winner, Best Body/Health Book of 2007, Reader Views Awards
Winner, Midpoint Trade Book Awards
Finalist, Eric Hoffer Award For Independent Books, Self Help/Health Category
Finalist, Midwest Independent Book Awards, Health Category

Avoiding Cancer One Day At A Time is highly acclaimed by health care experts

“An excellent source of cancer prevention information.” Nancy Grant, Director of Health and Disease Management Initiatives, the JourneyWell Division of Health Partners

“An empowering book from the first page. Health principles and the best in sound research. It will change how you live with simple graces such as removing your shoes, pleasing your body with good taste, keeping yourself environmentally conscious, and relationally wise. Health care from a preventative perspective we all need.” Gwen McDonald, M.D.

Question: Who is the intended audience?
Answer: Our culture pushes the mantra, “You can have it all!” Yet, for many, “having it all” costs them dearly through debilitating stress, failing health, unbalanced lifestyles, suffering relationships, anxiety over finances and overall disappointment with quality of life.

The intended audiences are people who are busy: executives, entrepreneurs, and CEO’s. But anyone who has a busy life and is finding it difficult to find the work-life balance is my audience!

Q: What is the book about?
A: Great care has been taken to develop The Healthy CEO and its accompanying workbook to benefit everyone. This isn’t difficult medical language to wade through, it is accessible to all. I present each fact in an imaginative manner through the fictional characters of Frank and Katie Johnson, a CEO and an entrepreneur trying to make life, love, and living, work. You will find hope and inspiration in their story and be empowered as you apply The Healthy CEO program to your life. The book is divided into three parts that work intricately together to overall wellness.

Physical Wellness: Preventative strategies to take charge of your health, and quality of life.

Relational Wellness: Strategies to prevent stress that have a negative effect on your job satisfaction and your home life.

Financial Wellness: How to manage the income that you have, and avoid poor financial decisions.

As you move through the book, you will find you are swept up in the lives of Frank and Katie Johnson, and they will be your partners as you learn to take accountability for your actions in your lifestyle. Whether you are looking for a few lifestyle changes, or a major overhaul of your life, this is the book to get you there.

Q: Why are you the best person to write this book?
A: I am a force to be reckoned with. I have piloted jet airplanes, thwarted an impending heart attack, and spoken publicly to hundreds of executives on how to avoid ending up in the morgue early. I am a man who infuses life with energy, purpose, and passion. I was named the Top Canadian TEC speaker of 2007.

I walk the talk daily, holding myself accountable for my health and wellness, and empowering individuals to take responsibility for their own health. My proven concepts of goal setting and outcome measurements are unmatched when it comes to addressing the unique challenges facing executives.

I was recently named one of the top 100 physicians of the century by the College of Physicians and Surgeons and the Alberta Medial Association, and had a successful medical practice in Alberta, Canada for ten years. I received the Alberta Centennial Medal in recognition of outstanding service to the people and province of Alberta, and the Dr. Louis Levasseur Distinguished Service Award from the Medical Council of Canada. As the President and CEO of Ohlhauser & Associates, I consult in healthcare strategy and management consulting for large multinational corporations and government institutions.

I urge everyone to “Be the CEO of your health” and show people how to slow down and recognize the importance of the physical, relational, and financial wellness in their lives. I am also a member of Vistage/TEC the world’s largest CEO membership organization, dedicated to increasing the effectiveness and enhancing the lives of its members.

Q: How is this book different from other books on this topic?
A: This book covers not only physical wellness, which will keep your body going, but also the emotional aspects of your spousal relationships, and your financial situation. I address everything from good nutritional suggestions, to sleeping habits, to the specific problems CEO’s have to address in their businesses and home lives. No other book covers the topic of physical wellness in this manner. This book is only the beginning for changing your life. It comes with a CD-ROM workbook that enables readers to be active in changing their lifestyles.

Q: Is there anything else we should know about this book?
A: True success is success that can be fully and freely enjoyed. What good is corporate conquest or financial security at the expense of your body, sanity, relationships, or longevity?

Be well. Be well-off. You can do both. The Healthy CEO can help you lead the life you’ve always wanted to live. Here are some of the amazing points the book covers: The 9 factors people need to measure and maintain for good health, and how adopting a health and wellness philosophy can increase profitability and build strength within a company. How to assess health knowledge, measure results, and use motivational tools to reveal areas of improvement and assess successes. How to help executives develop action plans for work-life balance. How to utilize my new program The Healthy CEO to pursue physical, relational and financial wellness. What a normal sleep pattern is, and a method to identify whether you are achieving this. Nobody seems to understand me when I talk: Three simple steps to get results. How to make sense of your personal finances, and Instances in which dietary supplements are required and why. You will also take with you an individualized step-by-step personal action plan to achieve the results you desire. It is simply the best book on health and wellness around!