The Beauty Prescription: The Complete Formula For Looking And Feeling Beautiful, By Eva C. Ritvo, M.D. and Debra Luftman, M.D.

Posted by Dan Janal, Your Fearless PR Leader | April 30th, 2009

Question: Who is the intended audience?
Answer: This is a nonfiction book recommended for ages 18 and up.

Q: What is the book about?
A: Best friends since they met at medical school twenty-five years ago, Dr. Debra Luftman, a Beverly Hills dermatologist, and Dr. Eva Ritvo, a South Beach psychiatrist, join their expertise to take a unique look at beauty of the body and mind in the The Beauty Prescription-a guide to getting beautiful, inside and out.

Their empowering message that all women are beautiful will allow readers to:

Learn the art of self care in today’s busy world.

Care for your health, the foundation of beauty.

Play to your strengths, mentally and physically.

They also provide a Life Beauty Plan as you age, describing what you need to do in your 20s, 30s, 40s, 50s and 60s to look more youthful and keep your skin healthy. Dr. Debra also helps you shop for the face products that work with price points for every budget.

Q: Why are you the best person to write this book?
A: Dr. Eva Ritvo is a psychiatrist and Dr. Debra Luftman is a dermatologist. This is the first beauty book that is written by two physicians in these specialties.

These charismatic physicians have redefined beauty around a groundbreaking and enabling concept: The Beauty-Brain Loop.

Busting beauty myths

How to see beauty in everything around you.

Making time to get fit and healthy.

Understanding beauty products and cosmetic procedures.

How a kind, loving, positive demeanor makes you more attractive.

Staying beautiful in times of crisis.

Q: How is this book different from other books on this topic?
A: This book helps women enhance their self-esteem and their looks and teaches them how to make the most of each one.

Q: Is there anything else we should know about this book?
A: The book has many real, some moving, personal stories from Beauty Buddies, tips on physical and psychological wellness, and wisdom from top professionals in the beauty industry. The Beauty Prescription is an owner’s manual for every woman who is ready to move beyond today’s narrow definition of beauty.

For more information, visit: www.thebeautyprescription.com

Jenny’s Dream: A Family Saga In Bear Lake, Idaho, By: Linda Weaver Clarke

Posted by Dan Janal, Your Fearless PR Leader | April 13th, 2009

Question: Who is the intended audience?
Answer: Both adult and young adult.

Q: What is the book about?
A: Jenny Roberts yearns to escape her small hometown of Paris, Idaho and accomplish something remarkable in the world. She has many dreams but the only thing standing in her way is an unpleasant memory from her past, which haunted her since childhood. She must learn to forgive before she can choose which dream to follow. Meanwhile a legendary ten-foot grizzly by the name of Old Half Paw is seen in the area and its boldness has frightened the community.

Q: Why am I the best person to write this book?
A: This book is about dreams and the importance of following our dreams. I have given personal ancestral experiences to my characters in this family saga to add some reality to this historical fiction novel. I believe that real family experiences bring a story to life.

Q: How is this book different from other books on this topic?
A: It’s different because I’ve used my own family experiences in this book along with the legend of Old Ephraim, the ten-foot grizzly bear as a sub-plot.

This legendary ten-foot grizzly really existed in the southern Idaho region. After much research, I used every detail of this grizzly to add a little adventure to the story.

I blend romance, adventure, history, humor, and courage into this family saga, using emotion to bring my characters to life.

A reviewer wrote: “Jenny’s Dream tells a beautiful story that incorporates the value of loyalty, love, family and forgiveness into it. I also enjoyed how the author put real experiences, taken from her family and friends, into the plot. This is a great touch. Jenny’s Dream is a wholesome novel that will be enjoyed by family members of all ages who would enjoy a great historical romance. I think this series is destined to be a classic.”

Q: Is there anything else we should know about this book?
A: Jenny is 20 years old and has three dreams. Her first dream is to accomplish something remarkable in the world.

She has read about the courageous women who forged their own paths and accomplished a lot in their lives. They were self-reliant, daring and determined women such as Susan B. Anthony who fought for Equal Rights, an important part of American history. This was Jenny’s Dream, to make a difference in the world. This is something I believe we all want to do in our lives… to make a difference!

Her second dream is to become a journalist. Writing is second nature to her ever since she was a child and this is her greatest desire. In fact, moving to Houston, Texas sounds quite intriguing to her.

Her third dream is to find a most wonderful, down to earth man to spend the rest of her life with: the man of her dreams! Little does she know that her kindred friend, Will Jones, has gradually fallen in love with her. She hasn’t known him very long but he instantly became a kindred spirit, someone she could talk to and express her inner most feelings. There is one thing standing in her way of focusing on these dreams. She must learn to forgive and put her past behind her. This story is about accomplishing one’s dreams and the miracle of forgiveness.

Jenny says, “Dreams are an important part of life, and without them, life would be so dull. If we can envision it, then I believe it can be accomplished.” Lucy Maud Montgomery touched me as a writer and I loved her books. She strongly believed in dreams. Montgomery once wrote: “While solitude with dreams is glorious, solitude without them has few charms.” That’s how I feel. I believe that dreams are an important part of life.